Visual Communication jobs in Birmingham

Help us tell the stories that change young lives.

For 20 years, Sport 4 Life UK has been changing the lives of young people across the West Midlands.

We use sport as a vehicle to engage young people and provide the mentoring, skills, qualifications and employability support they need to move forward in education, employment and life.

We're now looking for a creative, proactive and experienced Senior Marketing Coordinator to take ownership of our marketing activity during a period of maternity leave.

This is a broad, hands-on role with plenty of autonomy. You'll lead our day-to-day marketing activity, create engaging content, manage our digital channels, tell powerful stories about our impact and work across the organisation to make sure our communications support our wider goals.

And you'll be joining at an interesting time.

Having recently celebrated our 20th anniversary, we're looking towards the next chapter for Sport 4 Life. During the coming year we'll be developing our next organisational strategy, strengthening our position as a leading voice on youth employment and social mobility, and continuing to develop our digital presence.

What you'll be doing:

You'll take ownership of a varied marketing portfolio, including:

• Planning, coordinating and delivering integrated marketing campaigns across digital, print and communications;
• Maintaining the organisation's marketing and communications calendar, ensuring activity is planned effectively across different teams and priorities;
• Leading our social media activity and creating engaging content, including copy, photography, video and case studies;
• Managing email marketing, website content and other digital communications;
• Acting as a key point of contact for marketing across Sport 4 Life UK, advising colleagues on campaigns, communications and effective use of our brand;
• Coordinating marketing requests from across the organisation, managing competing priorities and deadlines;
• Using analytics and performance data to evaluate activity, produce regular marketing reports and recommend improvements;
• Supporting fundraising, business development and partnerships through effective marketing and communications;
• Ensuring content involving young people is handled appropriately, including photography, video and case study consent requirements;
• Leading our relationship with our external marketing agency – setting priorities, developing briefs, overseeing delivery and ensuring activity supports our marketing objectives and provides value; and
• Identifying new opportunities to strengthen our brand, grow our audiences and improve the effectiveness of our marketing.

The breadth reflects the existing role, which spans social media, email, website, digital campaigns, events, young-person recruitment, internal communications, content creation and agency coordination.

Who we're looking for

We're looking for someone who can do as well as think.

You'll be comfortable developing ideas and plans, but equally happy writing a LinkedIn post, updating a webpage, creating an email campaign, capturing content at an event or analysing what's working.

You'll ideally bring:

• Experience working in a broad marketing or communications role;
• Strong copywriting and storytelling skills;
• Experience managing organisational social media channels and creating engaging content;
• Good knowledge of digital marketing, websites and email marketing;
• Confidence creating visual and video content;
• An ability to manage multiple priorities and take ownership of your workload;
• A good understanding of how data and insight can improve marketing performance;
• Confidence working with colleagues and external stakeholders at different levels; and
• A genuine connection with our purpose and commitment to improving opportunities for young people.
• You don't need to come from the charity sector. We're interested in what you can bring, how you think and whether you share our values.

Why Sport 4 Life UK?

We're a relatively small organisation with big ambitions, which means you'll have the opportunity to get involved in much more than one narrow area of marketing.

You'll work directly with our Chief Operating Officer and collaborate with colleagues across the organisation, with the freedom to bring forward ideas and make things happen.

Our values matter to us. We're focused on Changing Lives, we work as a Team, Quality runs through what we do and we're Progressive – always looking for ways to learn, improve and do things better.

Most importantly, your work will help more people understand the challenges facing young people, the potential they have and the difference the right opportunity can make.

Job Description

Marketing Campaigns & Communications

• Coordinate the planning, delivery and evaluation of integrated marketing campaigns.
• Develop compelling marketing materials across digital and print channels.
• Manage all email marketing activity and internal communications.
• Ensure all communications reflect Sport 4 Life UK's brand, tone of voice and values.
• Work collaboratively with colleagues to refine campaign briefs and identify opportunities to strengthen marketing activity
• Maintain and coordinate Sport 4 Life UK's marketing and communications calendar, ensuring activity is effectively planned and coordinated across the organisation.
• Coordinate marketing requests from across the organisation, managing competing priorities and deadlines to ensure activity is delivered effectively.

Digital Marketing & Content

• Lead the delivery of Sport 4 Life UK's social media strategy across all channels.
• Create engaging digital content including photography, video, case studies and copy.
• Coordinate the development of website content to ensure it remains current, engaging and effective.
• Grow audience engagement and improve digital performance across all channels.
• Lead relationships with external marketing agencies and suppliers, setting priorities, developing briefs, overseeing delivery and ensuring activity is aligned with Sport 4 Life UK's marketing objectives and provides value.
• Ensure marketing content involving young people is managed appropriately, including photography, video and case study consent requirements.

Income Generation & Partnerships

• Support fundraising, partnership and business development activity through effective marketing.
• Develop and deliver marketing activity that supports fundraising, partnerships, recruitment and wider income generation objectives.
• Work closely with Business Development colleagues to strengthen partnership proposals, fundraising campaigns and promotional activity.
• Support the monitoring of marketing performance and contribution towards fundraising, recruitment and partnership objectives.
• Identify opportunities where marketing can better support organisational growth.

Pay: £32,000.00-£35,000.00 per year

Benefits:

• Additional leave
• Casual dress
• Company events
• Company pension
• Employee discount
• Sick pay

Work Location: Hybrid remote in Birmingham