Web Design jobs in Brackley

Description of the Role

The Digital Marketing Executive will take day-to-day responsibility for RMS’s brand awareness, social media, digital marketing and online content activity. The role will focus on increasing brand awareness, improving engagement with current and prospective clients, and ensuring RMS publishes regular, relevant and professional content across its website, LinkedIn company page, YouTube channel and other appropriate digital channels.

The post holder will support the promotion of RMS’s ISO consultancy, carbon verification and compliance services by creating useful, topical and client-focused content that reflects RMS’s expertise and value led business approach.

The role will also include taking on ad-hoc support for our sister company CBAM-UK.

This is a hands-on role requiring strong written communication skills, creativity, a good understanding of digital marketing tools and the confidence to use AI-enabled platforms to improve content quality, productivity and audience reach, enabling RMS to benefit from revenue gained from social media channels such as YouTube and LinkedIn.

The role is geared towards either flexible part time working in the first instance or fractional, dependent on potential avoidance of conflicts of interest with opportunity to progress as the business continues to grow.

Responsibilities

Main responsibilities and duties include but are not limited to:

1. Social Media and LinkedIn Management

· Plan, create, schedule and publish content for the RMS/CBAM-UK LinkedIn company pages and other social media channels.

· Develop a consistent posting calendar covering ISO standards, compliance updates, client success stories, industry trends and service updates.

· Monitor engagement, respond appropriately to comments and enquiries, and identify opportunities to increase visibility and audience growth.

2. Communication, Client Engagement and Case Studies

· Engage with clients to obtain testimonials, feedback and supporting information for case studies.

· Draft, edit and publish client case studies, testimonials, newsletters and relevant articles in a professional RMS tone of voice.

· Work with RMS consultants and directors to turn technical ISO, compliance and sustainability topics into accessible and engaging marketing content.

3. Website Management

· Maintain and update the RMS website using WordPress or other relevant content management systems.

· Create and post articles on the RMS website news feed, ensuring content is accurate, well-written and aligned with brand standards.

· Apply SEO and GEO principles to improve discoverability by search engines and AI-powered search tools.

· Review website pages for clarity, accuracy, broken links, outdated content and opportunities to improve conversion and client enquiries.

4. Creative Marketing

· Create blogs, newsletters, short-form campaigns, visual assets and video content to support RMS’s marketing activity.

· Manage and develop the RMS YouTube channel, including uploading videos, optimising titles and descriptions, organising playlists and monitoring performance.

· Use creative AI tools such as HeyGen and Krea AI to support video, image and campaign development where appropriate.

· Ensure all creative content is professional, compliant, accurate and appropriate for RMS’s clients and target sectors.

5. Market Analysis and Competitor Research

· Use Google Trends, search data, website analytics and social media insights to identify relevant topics, client interests and emerging compliance themes.

· Monitor competitor activity and sector developments to identify content opportunities and improve RMS’s online positioning.

· Prepare simple reports on marketing activity, content performance, audience engagement and recommended next steps.

6. Marketing Planning, CRM and Lead Management

· Prepare and maintain a monthly or quarterly marketing and content plan aligned to RMS’s services, target sectors and business development priorities.

· Support campaigns linked to ISO standards, carbon verification, sustainability, compliance deadlines, client pain points and emerging market issues.

· Record and monitor marketing-generated enquiries and campaign leads in Pipedrive, ensuring accurate source tracking and timely handover to the appropriate RMS colleague.

· Plan, create, schedule and manage e-mail campaigns through Pipedrive, including newsletters, legal updates, targeted communications and follow-up activity, and monitor campaign engagement to inform improvements.

· Manage subscriber lists in Pipedrive, maintaining accurate contact details, segmenting audiences and keeping subscription preferences, consent records and unsubscribe requests up to date.

· Work with the wider team to identify opportunities for webinars, downloadable guides, ISO checklists, newsletters and other lead-generation content.

7. Analytics, Reporting and Performance Measures

· Use tools such as Google Analytics, Google Search Console, LinkedIn analytics, YouTube Studio and other available platforms to monitor content and campaign performance.

· Track key measures such as website visits, enquiries, content output, LinkedIn engagement, newsletter activity, YouTube performance, case studies produced and leads added to Pipedrive.

· Provide regular updates on marketing activity, what is working well, areas for improvement and recommended next actions.

8. Brand, Compliance and Responsible AI Use

· Maintain brand consistency across RMS marketing materials, including tone of voice, templates, imagery, logos and approval requirements.

· Ensure marketing content is accurate, professional and technically reviewed where required before publication.

· Ensure testimonials, case studies, client logos and personal data are used appropriately and in line with GDPR, confidentiality and client approval requirements.

· Use AI tools such as Chat GTP, Claude and Copilot responsibly by fact-checking outputs, protecting confidential information, avoiding the upload of sensitive client data and ensuring final human review before publication.

Skills & Experience Required

· Previous experience in a marketing, digital marketing, content creation or communications role.

· Strong copywriting, proofreading and storytelling skills, with the ability to turn technical subjects into clear and engaging content.

· Knowledge of social media management, particularly LinkedIn company page publishing and engagement.

· Knowledge of YouTube channel management, including uploading, organising and optimising video content.

· Practical understanding of website SEO and GEO, including keywords, page structure, metadata, content quality and search visibility.

· Experience using WordPress or similar platforms to edit website pages and publish news articles or blogs.

· Familiarity with AI tools and agents including ChatGPT, Microsoft Copilot and Claude, with the ability to use them responsibly to support research, drafting, planning and content improvement.

· Experience or willingness to use creative AI tools such as HeyGen and Krea AI.

· Ability to use Google Trends and other research tools to identify timely content opportunities.

· Good understanding of email newsletters, website news feeds, blogging and digital campaign planning.

· Excellent communication and interpersonal skills, including the confidence to engage with clients for testimonials and case studies.

· Laser like attention to detail and an understanding of the importance of accuracy, brand consistency and compliance in published content.

· Knowledge of ISO standards, compliance, sustainability or professional services marketing would be advantageous.

· Experience using Pipedrive or a similar CRM to record enquiries, track campaign sources and support sales follow-up.

· Experience with Google Analytics, Google Search Console, LinkedIn analytics, YouTube Studio or similar performance reporting tools.

· Basic design, image or video-editing skills using tools such as Canva, Adobe Express, CapCut or similar would be beneficial.

· A CIM qualification, digital marketing certification, copywriting training or equivalent practical experience would be advantageous.

Pay: £15.00-£20.00 per hour

Expected hours: No more than 10.0 per week

Benefits:

• Casual dress
• Company events
• Company pension
• Flexible schedule
• Flexitime
• Free parking
• Work from home

Work Location: Remote