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Founded in 2008, Holland Cooper is a luxury British lifestyle brand renowned for its timeless design, exceptional craftsmanship, and distinctive blend of heritage and modern sophistication. With a strong focus on tailoring, premium fabrics, and elevated styling, the brand has built a loyal global following and a powerful visual identity. At Holland Cooper, creativity, attention to detail, and commercial awareness sit at the heart of everything we do.

We are looking for a Digital Marketing Executive to take ownership of Holland Cooper’s email and SMS marketing programmes. You will be responsible for the day-to-day running of our email activity in Klaviyo and our SMS activity in Attentive, managing our agency relationships and ensuring every customer communication is on-brand, well-timed and commercially sharp. You will also play an important role in delivering communications for Holland Cooper’s loyalty programme, working closely with the Ecommerce and Marketing teams throughout. This is a brilliant opportunity for someone who is hands-on, commercially curious and wants to own a channel from the ground up at a growing luxury brand.

Key Responsibilities:

• Own the day-to-day running of Holland Cooper’s email marketing programme in Klaviyo, including campaign builds, automated flows and segmentation
• Manage the day-to-day running of our SMS programme in Attentive, ensuring messaging is timely, relevant and on-brand
• Build and maintain strong agency relationships, acting as the key point of contact to ensure activity is delivered on time, on strategy and to a high standard
• Deliver all loyalty programme communications across email and SMS, ensuring they are consistent, thoughtfully planned and aligned with the wider CRM calendar
• Plan email and SMS campaigns around bestsellers, key trading moments, seasonality and other commercial factors
• Report on email and SMS performance, including loyalty communications, on a weekly, monthly and annual basis, sharing insight and recommendations, with reporting on previous actions
• Work closely with the Ecommerce Manager and the wider Ecommerce & Marketing team to ensure email and SMS activity supports broader business objectives
• Liaise with the creative team to ensure email, SMS and loyalty communications use the correct imagery, tone and copy

Support the Ecommerce Manager, CRM & Loyalty Manager and HoD with ad hoc projects and requests, as the loyalty programme and wider CRM strategy develop

Key Competencies/behaviours:

• Excellent attention to detail with the ability to manage multiple campaigns simultaneously
• Highly organised with strong planning skills and a handle on a busy campaign calendar
• Strong written and verbal communication skills
• A collaborative team player, comfortable working across functions a
• Commercially curious with a drive to understand what moves performance and act on it

Skills/Experience Required:

Required:

• Proven experience managing email marketing, ideally within Klaviyo, including campaign builds, automated flows and segmentation
• Experience managing external agencies and holding them to account on delivery
• Experience planning campaigns around a trading calendar, key trading moments and seasonality
• Experience reporting on channel performance and turning data into clear insight and recommendations
• Experience working with creative teams to deliver accurate, on-brand customer communications

Desired:

• Experience with SMS marketing platforms, ideally Attentive
• Experience in loyalty and retention marketing
• Experience within a luxury, fashion or premium lifestyle brand

Benefits:

• Competitive salary
• 25 Days Holiday plus bank holidays
• Have your Birthday Day off on us to celebrate you
• Increased benefits with length of service (e.g. holiday, pension contributions)
• Enhanced Maternity and Paternity pay
• Generous staff discount and staff shop available
• Fresh fruit and pastries delivered weekly
• Cycle to Work Scheme
• Employee Assistance Programme, including mental health support

Pay: Up to £30,000.00 per year

Work Location: In person