Web Design jobs in Driffield

Be part of Rydale's expanding online marketing operation!

To be the right person for our team, you should be a motivated, self-starting, enthusiastic, creative and proactive individual with specific knowledge and experience in social media marketing.

The Rydale Clothing Brand

Rydale clothing is a country fashion brand trademark under YTC Limited. We are a retail focused operation with an expanding range of clothing, footwear and accessories. Our goal is to grow our brand and create a positive and active online presence. The right candidate will become a key member of our marketing team and be involved in Rydale campaigns, promotions collaborations, country shows and events.

Growing Social Media Channels

Rydale has a an active and growing presence across TikTok, Instagram and Facebook.

The right candidate will have the creative flair needed to create engaging content, grow our social following, build brand awareness and ultimately help drive sales. This is a varied, hands-on role covering organic social content, paid social advertising, TikTok Shop, creator affiliates, brand ambassadors and content production both at our Yorkshire HQ and out in the field.

Duties will include:

• Recommend, plan and implement social media campaigns across social channels including TikTok, Instagram and Facebook.
• Plan, set up, optimise and report on social paid advertising
• Develop platform-specific content for TikTok and Meta channels.
• Create and publish engaging video, photo and other social media content.
• Organise social media content shoots including working with models, ambassadors, creators and other members of the Rydale team.
• Attend other marketing events, photoshoots and field trips where required.
• Travel to country shows and events across the U.K with our show teams to capture engaging, in-the -moment social content.
• Analyse and regularly report on social media, advertising, affiliate and content performance.
• Perform competitor research and keep up to date with social trends, platform changes and new content formats.
• Build and maintain relationships with selected Rydale social media ambassadors.
• Identify new creators, ambassadors and collaboration opportunities that are a good fit for the Rydale brand.
• Support wider Rydale marketing campaigns and product launches across social media.
• Occasionally support other teams with customer-facing activity at shows, events or during busy trading periods.
• Deliver occasional brand presentation s to prospective TikTok affiliates through the TikTok platform
• Liaise regularly with TikTok and Meta account success managers, including attending video calls, reviewing recommendations to improve performance.
• Manage and grow our TikTok Shop affiliate programme, including creator outreach, relationship management and monitoring performance.

Essential Skills

• Comfortable appearing in content and presenting to camera.
• Confident creating short-form video content for social media
• Confident to appear in photos, modelling products and working with photographers
• Comfortable speaking with external partners, creators and platform representatives.
• Creative with a good understanding of what makes engaging social content.
• Good working knowledge of TikTok, Instagram and Facebook
• Well-rounded general knowledge of marketing
• Specific knowledge and experience in social media marketing
• Proactive and hands-on approach to creating, publishing and improving social content.
• Comfortable analysing results and turning performance data into actionable recommendations.
• Comfortable travelling to and camping at shows and events across the UK as part of the role.
• Excellent attention to detail, good grammar and spelling
• Proficient in graphic design using tools such as Canva or Adobe
• Experience with video editing tools such as Capcut, Davinci or Premiere.

Desirable Skills

• An interest in country clothing, equestrian, farming, outdoor pursuits ot the wifder countryside market.
• Experience with TikTok Shop and TikTok Affiliate marketing
• Experience manageing influencer, creator or brand ambassador relationships
• Experience with Meta Ads Manager and paid social advertising
• Experience presenting social media Lives
• Proficient user of Google sheets or Excel
• Knowledge of Google Analytics GA4

This Role

This role is primarily based at our HQ in Driffield, East Yorkshire, but involves regular field work and travel to country shows and events around the UK.

It is a varied position suited to somebody who enjoys getting involved rater than spending all of their time behind a desk. One week could involve planning campaigns and analysing social performance, while another could involve filming content at a country show, working with an ambassador, presenting TikTok affiliates or meeting with TikTok and Meta account managers to discuss performance opportunities.

The role offers great career prospects and the opportunity to become an important part of Rydale's growing marketing operation.

• 19.5 Hours per week, across 3 days
• Office based in Driffield, East Yorkshire, with regular field work and UK travel
• Permanent part-time, following initial 3-mionth trial
• Pay: £13,500 per year
• Quarterly performance bonus based on delivery of KPI's

Applicants selected for the next stage of the recruitment process will be invited to complete a short socail media content task, giving you the opportunity to demonstarte your creativity, confidence and approach to content creation.

Due to the high volume of applications we receive, we may not be able to respond to every applicant. If you are not selected to progress to the next stage, you may not receive a further response.

Pay: £13,500.00 per year

Benefits:

• Company events
• Employee discount
• On-site parking
• Store discount

Application question(s):

• Do you have specific knowledge and/or experience in Social Media Marketing?
• Are you skilled in social media content creation and can both shoot and edit content to a high standard?
• Are you comfortable appearing in content and presenting Rydale to our audience?
• Are you comfortable analysing social media campaign results to create actionable recommendations?

Work Location: In person