The Web Design Professional will be responsible for designing, developing, maintaining and optimising the company’s digital platforms to support its hair and beauty services, online appointment bookings and e-commerce product sales.

The role will focus on delivering secure, accessible, responsive and user-friendly digital experiences that enable customers to explore beauty products, book salon appointments, make online purchases and interact with the business across desktop, tablet and mobile devices. The successful candidate will apply expertise in web design, front-end development, website optimisation, e-commerce management and third-party integrations to enhance the company’s online presence, improve customer engagement and support its commercial growth objectives.

2. Key Duties and Responsibilities

Website Design, Development and Maintenance

Design, develop and maintain responsive website interfaces across desktop, tablet and mobile devices.
Create and update website pages, product listings, landing pages, promotional content and other customer-facing digital materials.
Translate business requirements into effective website designs, functional features and intuitive customer journeys.
Implement and maintain website layouts and functionality using HTML, CSS, JavaScript, content management systems and other appropriate technologies.
Improve website accessibility, usability, navigation, visual consistency and alignment with the company’s brand identity.
Monitor website availability, loading speed, browser compatibility and technical performance.
Identify and resolve website errors, broken links, layout defects and front-end issues.
Apply approved software updates and maintain appropriate website backup, recovery and security procedures.
Liaise with hosting providers and external technical suppliers to resolve technical issues and improve website reliability.

E-commerce and Online Booking Management

Develop and maintain the company’s online shop, including product categories, product descriptions, pricing, images and catalogue information.
Configure and optimise shopping carts, checkout processes, customer accounts and other e-commerce features.
Support integrations with payment gateways, stock-management systems, delivery providers and order-management tools.
Maintain and improve the salon’s online appointment-booking interface and its integration with scheduling and customer-notification systems.
Improve the customer journey from service or product discovery through to booking confirmation or purchase completion.
Investigate and resolve booking errors, checkout failures, payment issues and third-party integration problems.
Coordinate with the business owner and relevant colleagues to maintain accurate product information and implement promotional campaigns.

Search Engine Optimisation, Analytics and Continuous Improvement

Implement technical and on-page search engine optimisation (SEO), including metadata, page structure, internal linking and image optimisation.
Use website analytics tools to monitor visitor traffic, customer engagement, booking conversions and online sales performance.
Prepare reports identifying technical issues, customer behaviour patterns and opportunities to improve website performance.
Use analytical findings to recommend improvements to website layouts, navigation, product presentation and conversion rates.
Monitor mobile usability and the effectiveness of online shopping and booking experiences.
Apply appropriate website security, data-protection and access-control practices when handling customer information and maintaining digital platforms.

Project Coordination, Testing and Stakeholder Management

Work with the Managing Director or Business Owner to establish priorities, document requirements and plan website development activities.
Translate commercial objectives into defined technical deliverables and practical website enhancements.
Test website updates, new features and integrations before deployment to ensure functionality, compatibility and quality.
Maintain technical documentation covering website configurations, integrations, testing and relevant maintenance procedures.
Coordinate with external designers, marketing providers, hosting companies, software vendors and other technology partners as required.
Recommend improvements to the company’s digital infrastructure and ensure agreed development work is completed within planned timescales.

3. Person Specification

Qualifications and Experience

A degree or equivalent demonstrable professional knowledge in Web Development, Web Design, Computer Science, Information Technology or a related discipline.
Evidence of relevant technical competence through professional experience, a portfolio or completed digital projects.
Practical experience in website development, maintenance and optimisation, preferably involving e-commerce platforms and online booking systems.

Essential Technical Skills

Strong knowledge of HTML5, CSS3 and responsive web design principles.
Practical experience with JavaScript and modern front-end development techniques.
Experience using content management systems, such as WordPress.
Experience with e-commerce platforms, such as WooCommerce, Shopify or equivalent systems.
Understanding of website usability, accessibility, browser compatibility and performance optimisation.
Ability to diagnose technical issues, test website changes and support reliable deployment.
Knowledge of SEO fundamentals, website analytics and conversion optimisation.
Understanding of APIs and third-party integrations, including payment, booking and stock-management systems.
Awareness of website security, data protection and the appropriate handling of customer information.

Desirable Technical Skills

Experience with PHP, Laravel, MySQL or related web technologies.
Experience integrating appointment-booking systems, payment gateways and inventory-management tools.
Familiarity with Git or other version-control systems.
Knowledge of Google Analytics, Google Search Console and conversion tracking.
Experience improving e-commerce conversion rates and mobile shopping experiences.
Familiarity with website hosting, domain management, backups and deployment processes.

Personal Competencies

Strong analytical, troubleshooting and problem-solving skills.
Good written and verbal communication skills, including the ability to explain technical matters to non-technical colleagues.
Effective organisation, time management and the ability to manage competing priorities.
Attention to detail and a commitment to quality assurance.
A proactive approach to identifying improvements and resolving technical issues.
Accountability, self-management and the ability to deliver agreed objectives.
Ability to work collaboratively with business stakeholders, salon staff, suppliers and external service providers.

4. Performance Measures, Reporting and Working Relationships

Performance will be assessed against agreed objectives and measurable key performance indicators (KPIs), which may include:

Website availability, reliability and timely resolution of technical faults.
Improvements in website loading speed, mobile responsiveness, accessibility and overall usability.
Reliability and effectiveness of online appointment bookings, payment processing and checkout functionality.
Accuracy, presentation and usability of product listings and online catalogue information.
Completion of agreed website development and improvement projects within planned timescales.
Quality of testing, technical documentation, maintenance procedures and security practices.
Improvements in relevant website traffic, customer engagement, booking conversion rates and online sales performance.

Performance targets will be agreed with the Managing Director or Business Owner, taking into account the company’s operational requirements, existing performance levels and commercial objectives.

The Web Design Professional will report directly to the Managing Director or Business Owner and will work collaboratively with salon staff, product suppliers, marketing providers, hosting companies, software vendors and other external technology partners as required.

Pay: £34,000.00 per year

Benefits: