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Job Post Details

Digital Marketing Manager

Poole Alcock LLP
4.6 out of 5 stars
22 Barker Street, Nantwich CW5 5TE

Job details

Job type

  • Permanent
  • Full-time

Shift and schedule

  • Monday to Friday

Location

22 Barker Street, Nantwich CW5 5TE

Benefits
Pulled from the full job description

  • Company pension
  • Health & wellbeing programme

Full job description

Please note that this will be an office based position based in Nantwich, Cheshire, North West, England

We are seeking a talented and experienced Digital Marketing Manager to lead, develop and deliver the firm’s digital acquisition strategy; increasing the firm’s brand profile and online routes to market in order to support achievement of the business plan objectives set by the Management Committee.

This role offers a competitive salary together with a bonus structure.

Key Accountabilities:-

Website promotion & content management

  • To act in accordance with the firm’s website policy
  • To develop and execute a targeted content marketing strategy; writing and publishing rich content for the firm’s websites as well as ongoing optimisation of existing content
  • To drive increased traffic to the website through various channels including but not limited to PPC, Organic, referred channels, social media, email marketing campaigns, online directories, partner sites
  • Using web analytics software to monitor performance of the firm’s websites; reporting to board and suggesting improvements where required

Search engine optimization (SEO)

  • Developing strategies to drive increased traffic and revenue via high ranking organic search results
  • Conducting key word research to inform SEO planning and development
  • Optimize copy and landing pages for search engine marketing
  • Research and analyze competitor advertising links
  • Management of Google My Business listings and Google Map rankings
  • Recommend changes to website design, content, linking and any other factors to improve SEO positions for target keywords

Pay per click (PPC) campaigns

  • Management of Google Ad Campaigns and strategy; creating new campaigns where required
  • Track, report on and analyze data relating to any PPC initiatives and campaigns to ensure ROI
  • Manage campaign expenses, ensuring that you stay within agreed budgets and estimating future monthly costs where appropriate.
  • Optimizing copy and landing pages for PPC campaigns
  • Management of keyword selection and audience targeting

Social media content management and strategy

  • To act in accordance with the firm’s social media policy
  • To further develop our online presence by attracting high numbers of internet followers through social media channels
  • To ensure that the firm’s social media pages are up to date and accurate and that they are a professional representation of the firm
  • Sharing of website content such as articles, news, events and recruitment posts via social media channels.

Please send all CVs for the attention of Marsha Pearson at careers@poolealcock.co.uk

Alternatively if you would like to have a discussion about this role please contact 01606 663989 and ask to speak with our HR Department.

Job Types: Full-time, Permanent

Additional pay:

  • Bonus scheme

Benefits:

  • Company pension
  • Health & wellbeing programme

Schedule:

  • Monday to Friday

Work Location: In person

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