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Digital Marketing Executive (Email & SMS)
Cheltenham GL52 6UT
Up to £30,000 a year
Full-time

Job details

Up to £30,000 a year
Employee discount, Employee assistance programme, Store discount, Company pension, Cycle to work scheme
Full-time
Cheltenham GL52 6UT

Full job description

Founded in 2008, Holland Cooper is a luxury British lifestyle brand renowned for its timeless design, exceptional craftsmanship, and distinctive blend of heritage and modern sophistication. With a strong focus on tailoring, premium fabrics, and elevated styling, the brand has built a loyal global following and a powerful visual identity. At Holland Cooper, creativity, attention to detail, and commercial awareness sit at the heart of everything we do.

We are looking for a Digital Marketing Executive to take ownership of Holland Cooper’s email and SMS marketing programmes. You will be responsible for the day-to-day running of our email activity in Klaviyo and our SMS activity in Attentive, managing our agency relationships and ensuring every customer communication is on-brand, well-timed and commercially sharp. You will also play an important role in delivering communications for Holland Cooper’s loyalty programme, working closely with the Ecommerce and Marketing teams throughout. This is a brilliant opportunity for someone who is hands-on, commercially curious and wants to own a channel from the ground up at a growing luxury brand.

Key Responsibilities:

  • Own the day-to-day running of Holland Cooper’s email marketing programme in Klaviyo, including campaign builds, automated flows and segmentation
  • Manage the day-to-day running of our SMS programme in Attentive, ensuring messaging is timely, relevant and on-brand
  • Build and maintain strong agency relationships, acting as the key point of contact to ensure activity is delivered on time, on strategy and to a high standard
  • Deliver all loyalty programme communications across email and SMS, ensuring they are consistent, thoughtfully planned and aligned with the wider CRM calendar
  • Plan email and SMS campaigns around bestsellers, key trading moments, seasonality and other commercial factors
  • Report on email and SMS performance, including loyalty communications, on a weekly, monthly and annual basis, sharing insight and recommendations, with reporting on previous actions
  • Work closely with the Ecommerce Manager and the wider Ecommerce & Marketing team to ensure email and SMS activity supports broader business objectives
  • Liaise with the creative team to ensure email, SMS and loyalty communications use the correct imagery, tone and copy

Support the Ecommerce Manager, CRM & Loyalty Manager and HoD with ad hoc projects and requests, as the loyalty programme and wider CRM strategy develop

Key Competencies/behaviours:

  • Excellent attention to detail with the ability to manage multiple campaigns simultaneously
  • Highly organised with strong planning skills and a handle on a busy campaign calendar
  • Strong written and verbal communication skills
  • A collaborative team player, comfortable working across functions a
  • Commercially curious with a drive to understand what moves performance and act on it

Skills/Experience Required:

Required:

  • Proven experience managing email marketing, ideally within Klaviyo, including campaign builds, automated flows and segmentation
  • Experience managing external agencies and holding them to account on delivery
  • Experience planning campaigns around a trading calendar, key trading moments and seasonality
  • Experience reporting on channel performance and turning data into clear insight and recommendations
  • Experience working with creative teams to deliver accurate, on-brand customer communications

Desired:

  • Experience with SMS marketing platforms, ideally Attentive
  • Experience in loyalty and retention marketing
  • Experience within a luxury, fashion or premium lifestyle brand

Benefits:

  • Competitive salary
  • 25 Days Holiday plus bank holidays
  • Have your Birthday Day off on us to celebrate you
  • Increased benefits with length of service (e.g. holiday, pension contributions)
  • Enhanced Maternity and Paternity pay
  • Generous staff discount and staff shop available
  • Fresh fruit and pastries delivered weekly
  • Cycle to Work Scheme
  • Employee Assistance Programme, including mental health support

Pay: Up to £30,000.00 per year

Work Location: In person

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