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Web and Digital Executive
Greendale Group
Exeter
Up to £31,000 a year
Permanent, Full-time
Apply now

Job details

Up to £31,000 a year
Employee discount, Free parking, Company pension, Health & wellbeing programme, Company events, On-site parking
Permanent, Full-time
Exeter

Full job description

WEB AND DIGITAL MARKETING EXECUTIVE

An opportunity has arisen to join the Marketing team as a Web & Digital Marketing Executive in a vibrant and dynamic business near Exeter. We are looking for a data-driven and organised creative - who will help grow our brand’s presence, drive online traffic, and generate high-quality leads across digital channels. We are looking for an expert in web content management, with an eye for design and passion for digital communication.

You will work across a range of B2C and B2B businesses, managing digital platforms, maintaining web content and developing strategic digital marketing campaigns. You will be the go-to for marketing-related web enquiries and requests, ensuring our websites run smoothly, securely, and efficiently by monitoring each site’s performance. You will be comfortable with end-to-end digital marketing, including strategy and planning through to reporting and analytics, monitoring and optimising the campaigns to attract and convert new customers.

Reporting to the Marketing Director, this is an opportunity to grow your marketing career in a supportive and fast-paced environment, across a diverse family of businesses. Strong analytical mindset and problem-solving capability skills are essential to help grow our brands’ presence, drive online traffic, and generate high-quality leads across digital channels.

Key responsibilities include:

Website Maintenance:

  • Web Content Collation: Collaborate with departments and subject matter experts to gather, verify, and organise accurate information for web publication.
  • Ecommerce Content Management: Manage product catalogues and plan and coordinate seasonal or tactical online promotions, sales, and product launches aligned with revenue targets.
  • Digital Asset Creation: Create and coordinate digital assets including banners, promotional graphics and landing page layouts, working closely with creative specialists within the marketing team.
  • Content Management: Upload, edit, and refresh website content, landing pages, and blog posts as needed.
  • Analytics & Reporting: Track key performance indicators (KPIs) using Analytics tools.
  • Maintenance: Maintenance of Ecommerce and Content Management Systems (like Shopify and WordPress), apps, themes, and third-party integrations.
  • Digital Platform Review: Research and implement new digital solutions to help brands achieve their commercial objectives.
  • Project Management: Write requirement documents, manage tender processes and see digital projects from conception through to go live.
  • Collaboration: Act as the bridge between marketing, internal departments, brand leads within the Group, external development partners and service providers

Digital Marketing:

  • Strategy & Planning: Develop and implement digital marketing strategies across SEO (Search Engine Optimisation) and paid ads (like Google Ads).
  • Paid Advertising (PPC/SEM): Plan, launch, and optimise paid search (Google Ads) to maximize return on ad spend (ROAS).
  • SEO: Conduct keyword research and optimise website content to improve organic search rankings. Monitor basic search engine optimisation (SEO) health and track performance metrics using analytical tools.
  • Work within the marketing team to support brand and marketing initiatives. 

Skills and experience required:

  • Hands-on experience in digital marketing, web maintenance, or a related role.
  • Proficiency in SEO, SEM, and PPC platforms.
  • Working knowledge of website analytics (Google Analytics) and Ecommerce/CMS tools (e.g., WordPress, Shopify).
  • Proven experience in multi-tasking and prioritisation.
  • Experience working with Shopify, WordPress, Squarespace, SEM Rush, Google Analytics, Google Tag Manager, Google Search Console, Google My Profile, and Apple Business.
  • Strong analytical mindset, creative problem-solving abilities, and excellent copywriting and verbal communication.
  • BSc/BA in marketing, business, communications or relevant discipline desirable.

This is an onsite role, based at the Greendale Head Office at Greendale Business Park.

Job Types: Full-time, Permanent

Pay: Up to £31,000.00 per year

Benefits:

  • Company events
  • Company pension
  • Employee discount
  • Free parking
  • Health & wellbeing programme
  • On-site parking

Work authorisation:

  • United Kingdom (required)

Work Location: In person

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