5 DAM software packages (with definition and benefits)

By Indeed Editorial Team

Published 11 November 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

One of the main features of modern business is the focus on digital tools. For instance, organisations often use digital asset management software to track their digital assets. Learning about this type of software can help you to keep a business's digital information organised for easy access. In this article, we discuss what DAM software is, list five different digital asset management software packages and look at the benefits of using this software.

What is DAM software?

DAM software, or digital asset management software, refers to the platforms that organisations use to track their digital assets. This software enables organisations to upload, store and track their digital assets, which allows staff to easily access them and use these assets online or in digital documentation. There are several types of DAM platforms, including:

  • Brand asset management: These are systems that focus on a company's marketing and sales materials, such as logos and packaging designs.

  • Library asset management: These refer to systems that focus on storing and retrieving large media assets that stay the same over time.

  • Production asset management: These systems help organisations to store and retrieve media assets that consistently change, such as advertising and videos.

  • Digital supply chain management: These are systems that focus on sending digital assets across organisations for marketing purposes.

Some organisations also use DAM packages as archiving tools, in addition to managing currently used assets. This allows these organisations to have a longstanding record of their previously used assets, which they may use again in the future. For instance, this can be useful when relaunching previously successful marketing campaigns and reusing the materials used in those campaigns. Often, organisations choose a specific type and brand of DAM system depending on their specific needs and the specification of each available software package.

Read more: What is digital asset management and how does it work?

5 common DAM packages

Below are five common examples of DAM packages:

1. Brandfolder

Brandfolder is a DAM platform that has a selection of high-profile clients due to its focus on security. This software package uses a selection of different security measures to prevent unauthorised access to an organisation's assets. Also, it backs up an organisation's data to prevent data loss due to server failure or cybersecurity breaches. Brandfolder also has an AI tool that recognises images, allowing for an automatic tagging system that's highly accurate and removes the need for categorisation from an asset creator's workflow. This can save an organisation considerable time and resources.

Brandfolder is a bespoke software package that provides organisations with a selection of different scalability options. As this is a flexible platform that focuses on providing organisations with a range of product features, Brandfolder provides quotes for its customers, rather than set payment packages. Brandfolder also offers Brandfolder Premium and Brandfolder Enterprise packages and they provide potential clients with a demo of the Enterprise system on request.

Related: What are cyber security roles? With salary expectations

2. Bright

Bright is a DAM system that focuses on providing services for organisations of all sizes. They offer web-based services, in addition to services on an organisation's premises, so marketers that use Bright can do so remotely. This increases the organisation's flexibility and helps to ensure consistency across marketing materials, regardless of whether the employee is working at the office or from another location. Other tools that form part of this software package include an advanced download feature, which enables users to customise files before they download them.

This DAM system has two different packages. Dash focuses on providing services for start-ups and SMEs. This package allows users to share, find and organise their files and uses manual tagging, with AI tagging as an additional feature. Bright also has another DAM package, called Asset Bank, which is suitable for larger organisations. Asset Bank has numerous pricing options, which vary depending on the number of users required. One of Bright's fundamental benefits is that it's easy to transition from a basic package that's aimed at smaller businesses to a more advanced platform that focuses on more developed organisations.

Related: How to find investors for a new start-up business

3. MediaValet

MediaValet is a DAM system that focuses on remote working. The system's host is on the cloud, which means that marketing and creative teams at different organisations can effectively collaborate and manage digital assets from a distance, rather than relying on a physical office. This DAM platform is ideal for organisations that focus on flexibility and hiring internationally, as employees from anywhere in the world can contribute to their team's output.

Unlike other systems that offer different-sized packages depending on an organisation's size, MediaValet has no limit on users. This system also provides a support and training system, so new employees have a better chance of understanding their workflows and catching up with colleagues quickly. MediaValet also provides quotations for its system, with the exact fees depending on the specific needs of each organisation, such as server size and access rates.

Related: Disadvantages of remote working: tips and steps to fix them

4. Panopto

Panopto is a DAM package that specialises in enterprise video. It focuses on filming, editing and retaining videos and is a common tool for educational institutions across the world when filming lectures to host online. The service supports video editing and has an AI auto-caption system. This enables in-video search, so students can search for a specific word their lecturer says when reviewing a lecture for more details. Some organisations also use this system for delivering training courses and speeches.

Using Panopto relies on having the right hardware in place. This includes cameras for recording video and computing systems that support streaming presentation content to Panopto. As organisations using Panopto vary in both size and specific needs, the software is available as bespoke packages. Organisations with an interest in using Panopto can contact them through their website and get a quote for the DAM platform after discussing their requirements.

Related: How to choose a university course in 5 simple steps

5. ResourceSpace

ResourceSpace is an open-source DAM system that offers both on-premises and cloud-based deployment. As it's an open-source platform, the system has a high degree of flexibility. Organisations with very specific needs for their digital assets can benefit from using an open-source system, as it allows for more customisation. This package also uses a single sign-on (SSO) system, so accounts are more secure and the organisation can protect its assets more effectively.

ResourceSpace is a highly-flexible system in terms of payment options, in addition to its features. While there's no monthly billing option, the platform offers a 10GB storage trial that has no time limit. Organisations can benefit from testing this product, which involves using both the cloud and its digital systems, before investing in one of ResourceSpace's five distinct price plans. ResourceSpace is ideal for organisations that are seeking a greater degree of flexibility for their asset management needs.

Related: 5 open-source CRM tools for businesses (plus benefits)

DAM platform benefits

There are several benefits of using DAM platforms, including:

Provides backups

Without having a DAM platform in place, organisations that encounter data loss may not be able to recover all their digital assets. Due to this, the organisation may use significant resources, including time and money, to recreate these assets. The majority of DAM packages automatically backup an organisation's data. This means that when a company experiences data losses or cyberattacks, the DAM platform can restore the organisation's assets.

Related: How to recover unsaved Word documents on Mac (plus FAQs)

Facilitates remote working

Without having a DAM system in place, employees away from the workplace use locally saved versions of their assets when working remotely. This means that their remote output is less effective and up-to-date than those on the organisation's premises. Using cloud-based DAM packages provides employees with access to the organisation's systems and assets from anywhere, facilitating remote working.

Related: 12 remote work tools for freelancers and remote employees

Allows for categorisation

Without using DAM packages, organisations may just use computer folders to separate their digital assets. Often, this results in only using a single folder, so the organisation may use only one category to define their assets. Using a DAM package means that different assets receive several tags, allowing for effective asset categorisation.

Please note that none of the companies, institutions or organisations mentioned in this article are affiliated with Indeed.

Explore more articles