14 top digital transformation strategies for team leaders

By Indeed Editorial Team

Published 7 June 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Digital transformation can revolutionise the way a business operates, improving productivity and efficiency across the company. It's important that team leaders research digital transformation strategies to maximise the positive impact that the new digital tools they choose to use have on business operations. Team leaders also strive to introduce digital innovations smoothly, ensuring they integrate with existing systems. In this article, we explore 14 digital transformation strategies for managers to consider when implementing digital systems.

Digital transformation strategies

If you're planning to implement new digital technologies within your team, follow these simple digital transformation strategies to ensure your digital transformation is successful. This means it has to be adopted across departments laterally and from the top down. These strategies are suitable for managers, team leaders and even IT professionals who are keen to introduce new technologies in the workplace:

1. Seek digital technologies that bring value

It's important to actively seek digital technologies that have a track record of helping companies to achieve the goals you want to focus on. Before investing in new technologies, it's important to consider what you want to get out of these digital tools and how teams can implement them within a business. Research a wide variety of software and tools and work with your colleagues to select tools that are right for your team. Look for digital innovations that increase efficiency and productivity while adding value for customers.

2. Budget for digital transformation

No matter how big a company is, it's important to allocate a budget that's dedicated to digital transformation. Not only does this mean that there is money set aside to invest in new digital tools when they become available, but it also prevents teams from going over budget and spending too much, too soon. It's also important to set some budget aside for researching and developing new digital tools in-house, particularly if you want digital innovation to become a selling point for a brand.

3. Create user-friendly digital systems

While it's important to prioritise digital systems that effectively improve efficiency and performance, it's equally important to ensure that the digital systems you work with are user-friendly and intuitive. Consider the technical skills of your team and introduce new digital products at a pace that suits them. If you choose digital platforms that are user friendly, your colleagues waste less time navigating around complex interfaces and have more time to spend on tasks that matter.

4. Invest in cyber security

If a business is currently undergoing a digital transformation, it's vital to protect its digital infrastructure from cyber attacks. Make it a priority to hire skilled IT staff with experience in cyber security and deliver regular training sessions to all staff members regarding simple steps that employees can take to protect portable devices from security breaches. These might include regular password changes and phishing awareness training.

5. Gain insight from data analytics

Data analytics can offer invaluable insights into an existing business strategy, enabling you to identify where the business' strengths and weaknesses lie. Cloud and data analytics can identify trends across the big data that systems are gathering daily. Use this data to accurately pinpoint which products or services customers are most interested in, which ones aren't turning a profit and other important indicators that can help you make smart, data-driven decisions in the future.

6. Attend conferences on digital transformation

No matter how much research you've done, there's always more to learn about digital systems. IT, workflow automation and business software technology are advancing every year, so it's important to stay up to date with these changes. Attending seminars and conferences relating to digital innovations in your industry can not only teach you more about how you can use technology to improve efficiency in the business, but it also gives you lots of opportunities to network with other leaders striving for the same digital transformation.

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7. Move away from legacy technologies

Some managers try to introduce new technologies to use them alongside legacy technologies so that all employees, even those who are resistant to change, are happy with the range of systems available. Conversely, trying to integrate newer technologies with more permanent legacy technologies could have a negative impact on the newer digital technology. New digital systems integrate with contemporary systems that support the high volumes of data that most businesses use every day.

8. Prioritise getting your team onboard

When you introduce new systems at work, it's unlikely that everyone welcomes these changes immediately. It's important to be understanding when members of your team don't embrace the changes you're making and prioritise helping your entire team to see the value in your digital transformation. Whether this means delivering training sessions to show how different resources can add value to a business or investing in a company-wide initiative to onboard new users. So, to have a successful digital transformation confirm everyone in your team is open to it.

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9. Form company policy around your digital transformation

You can encourage staff members to embrace digital change by making transformation a part of company policy. For example, you can make it company policy that all staff record particular transactions or interactions within the company's computer systems. This encourages employees to join in with the digital transformation and take steps to learn the basics of how to interact with the new systems you're introducing.

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10. Conduct regular training sessions on new technologies

The only way to ensure that your transition to digital technologies is a success is to make sure that all staff members understand how to use these technologies properly. This means integrating staff training into your onboarding process to ensure that new team members understand your digital systems and arranging regular training sessions for existing staff. Organising training sessions and training days that take place during the working week, and not in your colleagues' spare time, is vital to getting staff involved in any digital transformation.

11. Encourage strong communication between IT and other teams

An IT department is crucial in ensuring the success of any new digital technologies at a company. They can help you deliver training to different departments, answer questions about new software and troubleshoot problems for staff members. During a digital transformation, it's important to maintain an open channel of communication between IT teams and other parts of the company to ensure that all staff members feel involved and supported on this journey.

12. Create digital strategies for both customers and staff

It's important to remember that the purpose of a digital transformation is twofold. The technologies you adopt can enable the business to increase the value it offers to customers while also improving the experience of staff members at the same time. By reducing time spent on manual tasks and focusing on user-friendly technology, you can increase staff satisfaction while improving productivity at the same time. Managers can then choose whether to use these time savings to increase profitability or pass these savings onto customers by adding value or reducing prices.

13. Make hiring decisions that catalyse change

When you're hiring new staff, it's important to consider the changes you're making within the company during the hiring process. Look for staff who aren't just comfortable working with new technology but who drive its acceptance and motivate their coworkers to embrace it too. You can do this from the first stages of the hiring process by posting job adverts online, using video conferencing technology to conduct interviews and incorporating questions about technology and digital systems into candidate interviews. As reliance on technology grows, it's important to look for IT skills in professionals across all departments.

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14. Look to others for advice

If you're ever wondering what your next steps are, look at other businesses that are a few steps ahead of you in their digital transformation. If you've established an extensive contact list through networking, leaders at other companies who have already undergone a digital transformation might offer you advice. Ask them what worked and what didn't work in their company, and use their experiences to guide your team towards a successful transformation.

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