Event Manager Skills: Definitions and Examples

By Indeed Editorial Team

Updated 21 October 2022

Published 25 June 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Event managers rely on a range of skills that support their success in planning, executing and managing client and business events. These professionals work with diverse individuals and often develop the skills necessary to help them navigate both social and professional situations. If you're considering a career in event management, there are several important qualifications to develop to be successful. In this article, we discuss what event manager skills are, how you can improve them and showcase your skills at work and how you can highlight your event manager skills when looking for a job.

What are event manager skills?

Event manager skills encompass a range of soft skills and hard skills that management professionals in event coordination and planning depend on to succeed in their roles. Many event managers develop strong communication, leadership and interpersonal skills, as these transferable skills are necessary for interacting with others, building community and engaging clients and audiences at events.

Hard skills like computer proficiency, written communication and technical skills are also important qualifications for many event managers since they often use scheduling software, email communication and computer applications to organise and manage their workflow. Additionally, many event managers also develop public speaking skills to engage with audiences during live events and to give presentations for acquiring new clients.

Read more: Management Skills: Definitions and Examples

Examples of event manager skills

The following skill sets are examples of some of the qualifications employers look for when hiring an event manager:

Leadership skills

Event managers work with many individuals, including other management professionals, promotional specialists, business executives and clients. Because of the diversity in personalities that these professionals can encounter at work, leadership skills are essential to directing workflow, planning events, delegating tasks and organising schedules. Additionally, event managers are often dynamic in their approaches to motivating team members and influencing others' excitement about successful project outcomes.

Interpersonal skills

Since event managers work with a range of professionals and clients, it's important to develop strong interpersonal skills. Empathy, compassion, patience and the ability to build relationships with others are examples of how your interpersonal skills can contribute to your success as an event manager. Your interpersonal skills can also support your development in public speaking, as you seek feedback from clients and other event coordinating professionals to improve your ability to engage with audiences and create a sense of community.

Communication skills

Successful event managers rely on effective communication to coordinate with clients and establish goals and action plans that achieve desired outcomes. Open communication with team members is also crucial to keep events on schedule and maintain efficiency when organising personnel, resources and venues. Active listening skills help event managers determine the best approaches to take when planning and hosting events for their clients.

Read more: What Are Communication Skills?

Problem-solving skills

The ability to create solutions and come to agreements with others during challenging situations are two traits employers often look for in an event manager. For instance, when arranging venues for client events, managers rely on negotiation skills and conflict resolutions skills to ensure venue owners, companies and clients agree on pricing and scheduling. Event managers may also rely on their problem-solving skills to find alternative solutions should challenges arise with event hosting, pricing or audience participation.

Creativity

Creative events require critical thinking, innovative planning and attention to detail. Many event managers apply creative thinking techniques to help clients and event planners coordinate event details and develop activities that engage audiences and create community. Your creativity is also important for developing alternative approaches to hosting live events, such as creating an online community where audiences who are not local to a brand can still interact and participate in events.

Technical skills

Event managers may also develop computer proficiency and technical skills, especially if they rely on scheduling software and computer databases to store and organise client accounts. Employers may also require technical skills if event managers perform most of their work through digital and online platforms. For instance, if an employer wants to host live streaming events through a social media platform, they may require an event planner to have the technical knowledge to carry out event plans and execution in a digital environment.

Read more: Technical Skills: Definitions and Examples

How to improve event manager skills

Use the following steps as a guide when developing your skills and advancing in your career:

1. Develop your management style

Explore management techniques and develop an approach to working with your team that fits all personalities and supports diversity. For instance, participate in management development or workshops where you can learn new techniques for organising teamwork and collaboration. You can then apply these approaches to develop a unique management style that supports your team's talents and contributions and helps you achieve business goals.

2. Learn to delegate efficiently

Improve your ability to organise the workflow between team members. Consider evaluating the talents and skills that make up your group and assign tasks that can benefit from the diversity of the team. For instance, consider delegating design tasks to team members who have a passion for graphic design, logo design or another creative skill. As you improve your ability to organise and direct your team through assigned workflow, you can improve the efficiency with which team members complete tasks.

3. Apply time management techniques

Use strategies that help you organise your schedules more effectively. For example, use time-blocking techniques to allocate a specific length of time—such as a two-hour block—to the various tasks you have to complete. This technique can help you monitor how much time it takes to complete certain tasks so you can modify the schedules you create accordingly. It's also important to consider methods for prioritising your most important tasks, like planning long-term projects first before moving onto less urgent tasks.

4. Improve your communication skills

Develop your ability to communicate clearly when writing messages and conveying information. Practice active listening by rephrasing questions clients ask you or repeating directions from senior management to ensure you comprehend expectations. Another effective way to improve your communication skills is to practice giving and receiving feedback. This practice can help you apply active listening and speaking skills to further develop in your management role.

5. Propose new ideas when planning events

Demonstrate your creativity and support its development by suggesting innovative or alternative methods for hosting events, engaging with target audiences and fostering relationships. Employers often favour event managers who can develop creative strategies and new ways to approach clients and their audiences to achieve successful events. You can also develop your creative thinking skills by applying new ideas in practice and seeking feedback before proposing them to executives and clients.

Related: How To Improve Your Active Listening Skills

Event manager skills in the workplace

Use the following tips to help you showcase your skills while you're at work to impress employers and develop in your career:

  • Network with event coordinators. Build your professional network with other event coordinators and planners. This can show your employer that you're committed to continuous growth and development and strive to help your organisation achieve success.

  • Assist executives in planning. Offer your input when executives and senior managers meet with clients and propose event plans. Demonstrate your creativity and planning skills to show your passion for engaging and creating a community.

  • Share presentations with clients. Show clients proof of your event management success with presentations. Include statistics on event turnout, audience engagement, lead conversions and even sales transactions occurring from events you planned directly.

  • Mentor entry-level event staff. Provide support to new team members who are starting their careers in event planning and coordination. Show team members effective techniques for negotiation, securing venues and helping clients carry out important activities.

  • Create a portfolio of events. Share pictures, brochures, event pamphlets and other materials of your team's collaboration and event planning efforts. Employers are more likely to consider your talents when they can see evidence of successful event outcomes.

Related: Important Workplace Social Skills

How to highlight event manager skills

Here are several ways to highlight your skills in the job market:

On a resume

Use your professional summary at the top of your resume to show employers how your expertise and skills support your career success. For instance, provide examples of how your public speaking skills helped you engage higher numbers of potential customers for a client. You can also highlight your management and leadership style by detailing how these skills helped you direct and support event planning teams in prior jobs.

Related: How to write an event manager CV in 5 Steps

In a cover letter

When writing your cover letter, reiterate to the employer how your skills can contribute to the success of their organisation. For example, connect how your management and event coordination skills help you carry out successful events to show the employer that you can help their company achieve positive results. It's also important to highlight your ability to apply your skills to challenging projects and unfamiliar situations when planning and executing live events.

During a job interview

When meeting with interviewers, you can demonstrate your capabilities as an event manager by providing examples of how your skills and qualifications helped you perform successfully in past roles. Consider using the STAR interview response technique to highlight a situation at work and how your skills and expertise helped you solve a problem or achieve an important objective. It's also important to prepare in advance to common questions about your skills, such as questions about your communication methods, delegation style and ability to motivate team members.

Related:

  • What is event coordination? With duties, skills and salaries

  • How much does an event manager make?


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