A list of best sales tools to achieve your targets

By Indeed Editorial Team

Published 8 April 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Succeeding in sales requires that you develop both soft and hard skills. Strengthening your hard skills in sales and marketing involves learning how to use popular sales tools that you can use to implement, manage and monitor their campaigns. Discovering some of the best tools that you can use in sales can help you reach your sales targets in less time and give you more insight into your campaigns' performance. In this article, we discuss sales targets and provide a list of the best sales tools that you can use to boost your advertising or marketing campaign.

List of the best sales tools

Reviewing a list of the best sales tools is essential if you want to understand which apps and software to choose for your campaigns. The tools that you decide to use may depend on the area of sales you're in or on the industry that your clients represent. Luckily, there are also some universal tools that any sales team can use to boost their digital advertising and promotional campaigns. Here are some tools you may consider:

1. Pipedrive

Pipedrive is a popular customer relationship management (CRM) cloud-based tool that can help you throughout the sales process. It's an intuitive and widely accessible tool, which means you can access it using almost any device, so you can easily monitor campaigns even when you're not in the office. Pipedrive can help you track and organise your calls or emails. It also synchronises all important schedules across devices and accounts, such as when there are more people involved in a client meeting.

2. Salesforce

Similarly to Pipedrive, Salesforce is also a cloud-based CRM tool that sales teams can use to manage their campaigns and projects. It also offers multiple enterprise applications, which can help you with customer service or marketing automation. In Salesforce, you can easily view and export analytics from your campaigns and share progress with the entire sales team.

Related: What are the most important sales skills?

3. Zoom

Zoom is one of the most popular video conference and call tools. Because it's widely available and requires little configuration, you can use it to schedule virtual conference calls with clients or members of your sales team from across the world. Zoom offers you the option to integrate with your other sales and scheduling apps, record meetings or support your chosen CRM tool.

4. Hunter

Hunter is a popular email marketing tool that allows you to perform domain searches and look for corresponding email addresses. It also has an option to verify those email addresses using data from other platforms and websites. You may consider it if you're working on a campaign that requires you to cold email businesses.

Related: What is email marketing? (Tips on how to launch a campaign)

5. Salesflare

Salesflare is a useful sales CRM tool that provides email and campaign automation. It's one of the most popular marketing and advertising tools for freelancers and small- and medium-sized businesses that engage in B2B (Business-to-Business) selling. You can integrate Salesflare with many other apps that most small businesses use, including Office 365, iCloud and Gmail.

6. HubSpot CRM

HubSpot is a digital tool that you can use for inbound marketing, sales and CRM. It's easy to use even for aspiring sales representatives, which makes it a great beginner's sales tool if you're just starting in the field. HubSpot offers users multiple hubs that they can use to drive traffic and increase sales, including:

  • marketing software for lead generation and analytics

  • sales software for event and meeting scheduling or quotes

  • service software for selling tickets or receiving customer feedback

  • content management software (CMS) for SEO or website building

  • operations software for synchronising apps and curating customer data

7. DocuSign

DocuSign is a great tool for any freelancer or organisation that uses contracts and agreements when working with clients. Thanks to DocuSign, you can prepare, sign, act on and manage contracts digitally. It automates the entire agreement process, including an option to create and send electronic signatures, so you can use it to sign agreements with clients from any location without meeting them in-person.

8. Slack

Slack is an intuitive communication platform that many businesses use for internal communications between teams and departments. The tool allows you to create channels, such as for each of your projects, and organise them by topic. You may consider using it to coordinate the work of your sales team and keep all important documents in one place.

9. Proposify

Proposify is a proposal software that enables you to manage all types of documents, including proposals, quotes or agreements. You can also build a scalable closing process for your business offering. Thanks to Proposify's built-in templates, you can create and manage the content of your documents and easily align them with your brand. For example, you can choose specific colours and fonts, or add a logo to all proposals and contracts.

10. EmailAnalytics

EmailAnalytics is a tool that you can integrate with your email account to track how subscribers and recipients interact with your email campaigns. It allows you to export and analyse data for each email campaign, individual email or group of emails in a specific time window. You can use it to improve your campaigns' performance by testing various techniques and establishing which work best for your audience.

11. Apollo

Apollo is a lead-generation tool that can help you execute, analyse and improve your growth strategy. With Apollo, you can determine your ideal customer persona and search for influential people, or qualified leads, who can help you achieve your sales targets. It gives you the option to sort through leads using filters to narrow down your search.

12. HireVue

HireVue is a hiring platform that you can use to build a positive hiring and training process for new sales representatives who join your team. It offers you many options that you can use to streamline how you hire people, including a tool for virtual interviewing and calendar automation. Thanks to HireVue, you can even conduct pre-hire assessments of potential sales representatives to find candidates who best suit your projects or teams.

Related: 8 best tools for recruiting: examples and benefits

13. Qstream

Qstream is a tool that aims to transform and revolutionise workplace learning. You can use it to combine key performance indicators (KPI) information and deliver it to the rest of your sales team to improve the results of their sales training. You can then analyse their performance in real-time, and take action if you notice that someone's struggling with their training.

Related: On-the-job training examples (with benefits and tips)

What to look for in a sales tool

Determining the most useful sales tools for your campaign may take some time. It's usually best to try out as many software solutions as possible because even if you choose not to implement some of them in your projects, you can learn valuable lessons about how these sales tools function. There are some functions that many digital sales tools have in common. Consider looking for these characteristics in the tools you're testing for yourself:


Accessibility is one of the most important characteristics of a contemporary sales tool. It allows you to synchronise information from your accounts across all the devices that you use to design, manage, implement and analyse your sales campaigns. This is particularly important if you spend significant amounts of time out of the office or business travelling, but still want to access your CRM account.

Intuitive interface

A tool with an intuitive interface works exactly as you expect it to. This means that both learning and using that tool is fairly easy, even for beginners. Thanks to this characteristic, you don't need to devote significant time learning how to use the tool, and can fully focus on delivering successful campaigns and reaching your sales targets. Similarly, your organisation may then require less time and resources for training any new team members to use those tools.

App integration

Most sales tools have integrated functionality with various apps. This option is useful because it allows you to minimise the time that you'd otherwise spend switching from one tool to the other, such as when looking for important client information. Typically, the best tools allow you to integrate your email account, calendar and communication tools to create a universal hub that you can use to manage almost all your sales-related activities.

Please note that none of the companies mentioned in this article are affiliated with Indeed.

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