15 recruitment ideas to improve the hiring process

By Indeed Editorial Team

Published 18 November 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

As businesses increase their focus on the value of human resources, recruiting strategies may contribute significantly to the success of an organisation. Finding and hiring candidates with extensive experience and relevant skills is the key to maintaining retention rates or ensuring effective expansion. As a recruiter or hiring manager, knowing about different recruiting techniques and methods can help you develop and implement a successful recruiting strategy. In this article, we discuss 15 recruitment ideas that can help you improve the hiring process.

Related: How to write an effective job advertisement (with examples)

15 recruitment ideas

There's a broad range of recruitment ideas to help you optimise your hiring process and achieve your recruitment goals with minimal risks and resources. They can also help you adjust your strategy to reflect the specific needs of the organisation you work for. Here are 15 ideas you can integrate into your recruiting procedures:

1. Use social media

Social media has become an inseparable part of recruiting, as it enables companies to reach younger audiences that represent certain workforce demographics. Social recruiting may help you gather feedback and adjust your strategy according to the preferences of the targeted audience. When using social media as a recruiting tool to find and hire specialists, it's essential to conduct preliminary research to know your audience and use relevant social media channels.

2. Consider freelancers

As freelancers may perform a broad range of duties from project management to copywriting, companies can utilise their expertise in a variety of industries. They may serve as a flexible alternative if a company only has part-time positions available. Consider expanding the workforce with freelancers to reduce financial costs and simplify the hiring process. It may also help you find the right candidates to complete a specific task or an urgent project.

Related: How to hire freelancers: recruitment tips and benefits

3. Embrace remote work

With careers that enable professionals to work from almost anywhere, remote work has become a popular option for employees in many industries. As a recruiter or hiring manager, promoting an effective remote work program may expand your potential talent pool to candidates from across the globe. Benefits of remote work that could attract good employees include flexible work schedules, enhanced productivity and saving time and money on commuting costs, meals and clothes.

Related: 12 remote work tools for freelancers and remote employees

4. Focus on brand development

Story-driven employer branding is an effective way to attract new candidates without launching a full-fledged hiring campaign. Using authentic testimonials from current employees can help you create a unique careers page on the website of the company you work for and attract more attention. As you collect these testimonials and personal statements, you might receive valuable feedback from your team and identify various aspects of your human resources management strategy that may require improvement.

Related: Creative recruiting: definition and how to implement it

5. Implement video interviewing

As digital technologies develop and enter different areas of our lives, using digital tools can help you optimise different procedures. Classic interviewing requires both hiring managers and candidates to devote a considerable amount of time to this stage of the recruitment process. Using video interviewing allows recruiters to manage their time efficiently. In addition, if you hire specialists for remote positions, video interviewing can help you significantly expand your geographic search area and may increase the chance of finding the right candidate.

6. Use texting

Hiring managers can use several methods to reach candidates. Depending on the contact information applicants provide on their CV, recruiters might send them an email, make a phone call or connect through social media. Consider using text messaging, when possible, as texts typically have a higher response rate than emails. In addition, younger generations tend to use text messages more frequently, so this technique may also help you expand your search demographic.

7. Utilise employee referrals

Employment referrals represent a great opportunity to improve your recruiting strategy in a highly efficient and affordable way. This method allows you to use the professional networks of current employees to find new candidates. These hires tend to be more reliable and may have a higher level of motivation. Consider developing a stipend system to reward both the referrer and the referee. Companies often introduce such referral bonuses in the form of financial, vacation, prize and social bonuses.

Related: What is an employee referral? (And how to implement one)

8. Focus on diversity

Hiring a diverse workforce is an essential element of a successful recruiting strategy since it provides access to specialists with different backgrounds, ideas and experiences. Maintaining diversity and inclusion may not only help you improve workplace equity but also contribute to the creation of a truly diverse and well-rounded team. In some cases, hiring bias may also reduce the effectiveness of your strategy, as you could overlook highly qualified applicants. Consider training interviewers and utilising blind hiring to mitigate hiring biases.

Related: How to develop an inclusion and diversity training program

9. Create comprehensive job descriptions

It's beneficial to create a detailed job listing as it may attract specialists with extensive experience and relevant skills. Qualified candidates tend to prefer job listings that fully describe responsibilities, clearly outline requirements and provide information about the benefits. In addition, comprehensive job descriptions may reduce the number of questions that hiring managers receive during further stages of the recruitment process. Also, consider choosing a specific voice to match the company's culture and support brand identity.

Related: How To Write a Job Requisition: a Step-By-Step Guide

10. Optimise application procedures

The application process is a key part of any recruiting strategy. Therefore, it's critical to create effective application procedures. Consider optimising this process so that, without oversimplifying it, it typically takes only a few minutes to complete. This way, you can gain sufficient information about the applicants while increasing completion rates. Consider developing an application process that supports mobile devices and fills the application form using the information from the CV. You can also optimise the process by marking which responses are optional.

11. Use collaborative recruiting

Collaborative recruiting or team recruiting is a technique that involves current employees in the recruitment process. With this technique, hiring managers provide team members with an opportunity to share their ideas and contribute to the hiring process. It allows recruiters to harness internal expertise and may also ensure that the chosen candidates share the same values and goals as the rest of the team. One method of collaborative recruiting is to organise group recruitment events during which current employees can interact with applicants.

Related: 10 considerations for building a collaborative team at work

12. Expand the recruiting team

Organisations often require hiring managers to review hundreds of applications daily. As recruiters may not always have enough time to read through a large number of CVs, they may overlook a potentially great hire. As a hiring manager, you can improve the performance of your recruitment team by expanding your department and hiring more recruiters, allowing for more time to review CVs thoroughly.

Related: What is a recruitment consultant and what do they do?

13. Improve candidate experience

Interactions between applicants and recruiters may significantly influence a candidate's experience, determining whether they want to work for the organisation and what they tell others about the company. By improving candidate experience, a company can improve its reputation in the job market. One method of improving the candidate experience is to provide timely feedback regardless of whether you're hiring or rejecting an applicant.

14. Use technology to streamline the candidate testing process

Recruitment tests are an essential element of the recruitment process as they provide hiring managers with valuable information regarding the skills and qualifications of applicants. You can also create tests to conduct a behavioural assessment or evaluate candidates' cognitive abilities. Digital technology can simplify the testing process by allowing recruiters to use advanced tools to analyse the data and gain a comprehensive view of the applicant's abilities.

Related: What is a psychometric test in recruitment? (With types)

15. Consider internal recruits

Another effective way to improve your recruitment strategy is to monitor for recruits within the organisation you work for. For some positions, promoting a loyal employee may be more effective than searching for a new candidate as it may help reduce the time and effort your recruiting team puts into hiring and training applicants. It can also serve as an opportunity to demonstrate to employees that you're interested in helping them advance their careers. This may allow you to reduce recruitment costs and improve employees' view of the company.

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