10 social media tools to manage your social media presence

By Indeed Editorial Team

Published 11 April 2022

The importance of social media for businesses is undisputed. Having a presence on multiple social media platforms is crucial, but keeping each platform up-to-date is time-consuming. Social media tools help streamline this process and enable you to get the maximum results from social media. In this article, we list 10 social media tools to keep you on top of your social media game.

What do social media tools do?

The overall aim of all social media tools is to save you time and help you produce better, more effective content. Today's social media tools help you accomplish a number of tasks and many perform multiple functions. They enable automatic scheduling to multiple channels, assist you in finding content to share, monitor platforms for specific mentions, analyse the performance of your past posts and help you find influencers in your niche.

Which social media tools are best to use?

The best social media tool for your business depends on your social media goals and your specific needs. Take some time to identify what you want from your use of social media and choose the tool or tools that best help you achieve those needs. If you're not sure where to start, check out our list of the best social media tools:

1. Hootsuite

Hootsuite is a long-standing favourite social media tool. Its core features enable you to schedule an unlimited number of posts in advance at the optimal time and access all messages in one inbox. There's a free 30-day trial for the professional and team plans and demos available on request for business and enterprise plans. The team plan allows team access with the management of roles and permissions with the ability to assign tasks to team members.

At the business level, you can extend functionality with premium apps and get 24/7 priority support. Hootsuite's Enterprise Plan gives users a quarterly business review, access to Hootsuite Social Advertising, the promotion of unlimited posts, reports on team performance and custom solutions.

Use with: Twitter, Facebook, LinkedIn, Instagram

Pricing:

  • Professional: £39/month. 1 user, 10 social accounts

  • Team: £99/month. 3 users, 20 social accounts

  • Business: £520/month. 5 users, 35 social accounts

  • Enterprise: custom pricing. 5 users, 35 social accounts

Related: How to become a social media manager: a step-by-step guide

2. Sprout Social

With its simple drag-and-drop interface, Sprout Social makes scheduling posts a breeze. It also offers a variety of analytics and having the ability to create reports. The standard plan provides social media scheduling to multiple platforms, monitoring, reporting, paid promotion tools to boost your Facebook posts and a mobile app to manage your social networks on the go. You might aim the professional plan at businesses and adds competitive reports, custom workflows, Twitter trend analysis and CRM and social commerce integrations to its mix.

Sprout Social raises its game with its advanced plan, which includes additional features such as message spike alerts, a digital asset and content library, chatbots with automation tools and an inbox rule builder for automated actions. Additional premium solutions can be added to any plan to enable social media listening, premium analytics and employee advocacy.

Use with: Facebook, Instagram, Twitter, LinkedIn

Pricing:

  • Standard: $99 per user/month ($89 annually) up to 5 social profiles

  • Professional: $169 per user/month ($149 annually) up to 10 social profiles

  • Advanced: $279 per user/month ($249 annually) up to 10 social profiles

3. Buffer

With Buffer, it's easy to share content across multiple platforms. Its free plan allows social media scheduling for everyone, automatic shortening of links and comes with a knowledgebase and email support. Buffer integrates with Canva, Google Drive and Dropbox to easily manage your media assets. The paid plan adds scheduling of Instagram stories, the ability to schedule the first comment after Instagram posts, Instagram tagging and hashtag management and a custom link shortener. The Essentials plan also provides analytics, insights and reporting and comment detection.

Use with: Instagram, Facebook, Twitter, LinkedIn and Pinterest

Pricing:

  • Free: $0/month: 1 user, 3 social channels, 10 scheduled posts per social channel

  • Essentials: $6/month per social channel: 1 user (unlimited users with Buffer's the Team Pack Add-on), unlimited social channels, unlimited scheduled posts per social channel

Related: How to become a social media consultant in 8 steps

4. Meet Edgar

Meet Edgar sells itself as 'the unique social media scheduler that does the scheduling for you'. Unlike other schedulers which require you to create posts, Meet Edgar automatically pulls posts from your content library and posts them at the times you want each day. With the ability to have up to 20 team members on both plans, an easy-to-use dashboard and support from Meet Edgar staff, it's a great option for small businesses.

Use with: Facebook, Instagram, Twitter, Pinterest, LinkedIn

Pricing:

  • Edgar Lite: $19/month: 20 team members, 3 social accounts, unlimited manually scheduled posts, 10 weekly automated posts, 4 content categories

  • Edgar: $49/month: 20 team members, 25 social accounts, unlimited manually scheduled posts, 1,000 weekly automated posts, unlimited content categories

5. Klear

Klear taps into the trust people have in social media influencers and guides you in leveraging the power of influencer marketing. The advanced features of Klear's discovery tool make it easy to find relevant influencers to act as ambassadors for your business. A notable benefit is its use of AI-powered technology to detect fake followers.

Pricing: custom plans and tailor-made demos

6. Audiense

Audiense is an intelligent social media listening tool that utilises machine learning to generate valuable audience insights. It offers two products, Audiense Insights and Audiense Connect.

Audiense Insights is a powerful audience intelligence and segmentation tool. The information it provides gives you a deep understanding of your audience which helps inform your strategies and make marketing decisions that drive high-performing campaigns at scale. Audiense Connect allows you to build detailed Twitter profiles of your followers and then target them with laser precision.

Use with: Twitter, Facebook, Instagram

Pricing:

  • Free: limited access to Audiense Connect and Audiense Insights

  • Audiense Connect: $948/year

  • Audiense Insights: $8352/year

  • Audiense Insights Unlimited: $25000/year

7. IFTTT

IFTTT is a useful tool that automates tasks that are tedious and time-consuming to do manually. The name is an acronym for 'If This Then That'. With IFTTT you create rules that automate tasks such as sharing newly created blog posts to your social media channels, updating your profile images across multiple social media networks, publishing YouTube videos as new WordPress posts and even automating pizza delivery.

IFTTT offers hundreds of rules to create automations between your apps, devices and services that can streamline much more than just your social media.

Use with: Most social media platforms and much more

Pricing:

  • Free: 5 applets, standard applet speeds

  • Pro: £3.8/month: 20 applets, fastest applet speeds, multi-action applets, customer support

  • Pro+: £7.6/month: unlimited applets, fastest applet speeds, multi-action applets, prioritised customer support, queries and filter code, developer tools

8. Tailwind

Tailwind is a social media scheduling platform with easy-to-understand reporting and some useful additional benefits. Tailwind connects with Google Analytics to track conversions and see which activity is most profitable which helps generate traffic, increase awareness of your brand and create revenue. In addition, Tailwind Create transforms your images into personalised posts for social media in just one click.

Use with: Pinterest, Instagram, Facebook

Pricing:

  • Forever Free: 1 user, 1 Pinterest profile, 1 Instagram profile, 1 Facebook page, 20 posts/month across all 3 networks, 20 post designs/month, 5 Tailwind communities, smart.bio custom link, basic analytics

  • Pro: $9.99/month: 1 user, 1 Pinterest profile, 1 Instagram profile, 1 Facebook page, 100 posts/month across all 3 networks, 200 post designs/month, plus everything in free plan

  • Advanced: $19.99/month: 2 users, 2 Pinterest profiles, 2 Instagram profiles, 2 Facebook pages, 1,000 posts/month across all 3 networks, unlimited post designs, plus everything in pro plan

  • Max: $39.99/month: 5 users, 3 Pinterest profiles, 3 Instagram profiles, 3 Facebook pages, unlimited posts, unlimited post designs, unlimited communities, plus everything in advanced plan

9. Kicksta

Kicksta is a social media tool that expands your reach into new audiences on Instagram. It works by liking around 30,000 Instagram users' photos per month promising 100% real followers and long-term, organic growth that doesn't put your account at risk.

Use with: Instagram

Pricing:

  • Standard: $49/month: 10 targets, moderate growth speed, onboarding courses

  • Premium: $99/month: 40 targets, maximum growth speed, onboarding courses, 40 targets, VIP e-mail support, blacklist, advanced targeting,

  • Boost: $218/month: 40 targets, maximum growth speed, onboarding video, 40 targets, premium text support, blacklist, advanced targeting, diversified audience from global influencers

10. Canva

Canva is an online design tool that allows anyone to design eye-catching images, graphics and video for social media posts, presentations, letters and much more. Integrates with social media platforms and a range of work tools to streamline your workflow and it is available across all your devices.

Use with: Instagram, Facebook, Twitter, Pinterest, Linkedin, Tumblr

Pricing:

  • Free: 250,000+ free templates, 100+ design types, hundreds of thousands of free photos and graphics, collaborate and comment in real-time, 5GB of cloud storage

  • Pro: from £1.66/user/month: 100+ million premium stock photos, videos, audio and graphics, 610,000+ premium and free templates, brand kit, background remover, magic resize, content planner, 100GB of cloud storage, schedule social media content to 8 platforms

  • Enterprise: from £24/user/month: everything from the Pro plan plus multiple brand kits, team management, built-in workflows, unlimited storage, 24/7 support

  • Education: free for K12 teachers and students, all features of the Pro plan

Please note that none of the companies mentioned in this article are affiliated with Indeed.

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