What is a splash page? (with definition and examples)
By Indeed Editorial Team
Published 8 July 2022
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
Splash pages are a method of Internet marketing used to attract new customers to available products, deals and events. If you're a marketing professional, learning about these pages can help you create effective websites while informing customers of messages they may find useful. In this article, we define splash pages, highlight their benefits, outline some examples of these pages and showcase different elements within them so you can effectively advertise a company's web pages towards their target audience.
What is a splash page?
A splash page or splash screen is a website's introductory webpage. The splash screen is the first page a customer sees before the rest of the website content. Typically, splash screens feature brief messages with information about upcoming events and announcements, disclaimers and currently available discounts targeted towards website visitors before they begin to browse the other content pages featured on the site. Splash screens may also feature colours, images and even short videos in the background.
Advantages of a splash screen
Splash screens have many benefits to offer company's looking to boost their website design. Some of these advantages are:
You can use splash screens to expertly showcase any new products or important upcoming events. Using splash screens to notify any new website visitors and returning customers that there's a new product or an upcoming event is a great way to increase anticipation and excitement.
You can use splash screens to promote purchases by including a link to the store page for a particular product, making it easy for website visitors to purchase the product. You can also use splash screens to advertise currently unreleased products with live countdowns and teasers to boost excitement and engagement from website visitors leading up to the product's release.
Creating a lasting impression
An attractive and appealing splash screen can leave new website visitors with a strong lasting impression of a business or its products. You can easily create a positive lasting impression by featuring a well-written message or including an eye-catching image on a splash screen.
If the customer engages and connects with the splash screen content, they're more likely to associate the message of the splash screen with the brand. For example, a makeup company's splash screen may showcase the image of a rose behind a welcoming, appealing message and it's this image that a new customer notices and associates with the brand of the makeup company.
You can gain access to valuable customer feedback by using splash screens in a variety of ways. As splash screens can market and advertise products, a marketing team can examine and evaluate customer responses to the advertised product through the analysis of splash screen reaction data. This splash screen reaction data is also useful for other forms of evaluation, including determining what style of splash screen customers prefer when visiting websites.
Enhancing customer experience
You can use splash screens to significantly enhance a customer's experience of a website. For example, if the website has sound, you can maximise the splash screen by alerting visitors to wear headphones or to increase the volume of their device to enhance their website experience.
You can also utilise the splash screen to offer multiple language options, enabling visiting customers to conveniently browse the website in their native language. A splash screen can provide customers with various website category options, for example, an athletics store may use their splash screen to enable visitors to choose which sports product area they're looking for.
Examples of splash screens
There are many different types of splash screens you can utilise to boost a website, including:
Welcome pages are ideal for providing new and existing customers with a welcoming message upon visiting the website. These pages are useful because they inform customers about what they can expect to find on the website. Welcome pages work well to establish positive lasting impressions on the visiting customers while encouraging them to visit the website and browse the rest of the content on the full website.
A preference page is an opportunity for visiting customers to make individual choices about the website they're visiting. For example, you can tweak a splash screen to enable customers to have a choice of language or region to significantly boost their user experience. These pages can also provide users with a simple method of managing any communication they receive from a website.
Announcement pages work to inform website visitors about an upcoming event or the launch of a new product. Announcement splash screens can help advertise and promote customer purchases by enabling visiting customers to directly view an item's store page without having to necessarily go through the rest of the website content. Using an announcement page is an effective way of drawing in customers and ought to include an important call to action.
Disclaimer pages work to inform and alert visiting customers that the website may contain restricted content, for example, age-restricted content, whether this is concerning products or events. Disclaimer pages can work to prevent young, underage viewers from browsing website content that's not suitable for them. These pages also help protect businesses from potential legal issues.
Offer pages are valuable for providing customers with the opportunity to see subscription options, currently available discounts and opportunities to receive free products. These splash screens are advantageous for encouraging visitors to share their contact information to subscribe to free newsletters or to create a website account so they can receive a discount.
Teaser pages work well to advertise an unreleased product. This style of splash screen stimulates customer interest and encourages return visits to the website. You can make the teaser page appealing and eye-catching by using teaser images, a short description of the unreleased product and the opportunity to learn more about the product and the brand.
Essential elements of a successful splash screen
Creating a successful splash screen is simple when you include these essential elements:
A unique, appealing header
Splash screens sometimes have headers about the focal area of text. If the header is unique and appealing to visiting customers, you're more likely to garner engagement. The header can present a proposition to visiting customers or ask them a question to keep them engaged. This maintains a reader's attention towards a product, available discounts or a valuable message.
A trust indicator verifies a website so visiting customers know that it's trustworthy. An example of a trust indicator could be an array of customer reviews that showcase the brand positively or a trust seal they can visibly see. Some websites use trust indicators as their message text on splash screens. For example, you can make the background a customer testimonial to showcase a product's customer satisfaction ratings.
Product feature lists
You can utilise the splash screen to advertise a product effectively, including listing a product's features. As splash screens are quite minimal in size, feature lists ought to be concise and brief, potentially presented in bullet points. You can use this space to advertise product ingredients or product results and maybe even ways to use the product. You can also use product feature lists to reduce a customer's reading time by not overwhelming them with information and risking them becoming disengaged.
A short message
You can insert a short message on a splash screen to notify visiting customers of the goals of the brand or website. This can be a welcome message or it can work to inform them of the latest brand development updates, such as the creation of a new product. Short, concise sentences work best in this format to allow visiting customers to quickly reach the website content to browse. You can also maximise the short message on the splash screen to encourage customers to take action, whether this is maximising an available discount or signing up for a newsletter.
Actionable exit link
Splash screens work to lead any visiting customers to a website, which is why it's advantageous to consider designing a clear, actionable exit link for the splash screen. For example, you could insert different exit buttons from the splash screen, with one leading to a specific product page advertised in the message above and the other sending a customer to the website home page to browse all content pages.
This is a good way to ensure those interested in the advertised product have direct access to that specific page, while also providing a clear exit for those who aren't as interested in that specific, advertised product.
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