3 types of enterprise systems (with real-world examples)

By Indeed Editorial Team

Published 28 June 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Enterprise systems are pieces of software that senior management figures can use to monitor their business' performance. Firms can then more easily monitor their own productive efficiency, brand exposure and costs, before creating data-driven solutions to progress towards their financial goals. By reading this guide, you can learn how you can use these products to raise productivity and output at your organisation. In this article, we define three different types of enterprise systems before detailing eight real-world examples.

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What are the types of enterprise systems?

Depending on your specialist field of management, you may use varying types of enterprise systems to boost your firm's productive efficiency. Each tool includes detailed updates about projects' progress, which clients and colleagues can analyse to uncover faster ways of completing routine tasks. This section defines the three types of software that you can use:

Supply chain management systems

Supply chain management systems monitor the flow of raw materials, money and products at every stage of the production process. Using this software, you may compile data about your firm's performance during this process to ensure that it's allocating resources efficiently. If not, you can use this data to identify and improve any unproductive processes, creating a more integrated supply chain as a result. You might also use these tools to plan and track repeat transactions with suppliers, allowing you to maintain a constant flow of consumer goods by minimising bureaucracy.

You could use supply management tools to complete the following tasks:

  • procuring raw materials from trusted suppliers

  • monitoring the flow of material in and out of your organisation's inventory

  • planning future deliveries

  • monitoring the output generated per colleague or productive asset

  • projecting how output or costs may change in correlation with certain financial variables, such as rising inflation or an increase in the minimum wage

  • logging product returns and their financial cost

  • monitoring cash spent on procuring, delivering or distributing products

Related: Analytics in supply chains: definition, types and features

Customer relationship management systems

Customer relationship management systems analyse sales and marketing data to gauge the performance of past marketing campaigns. These often provide shared data pools explaining customers' perceptions of your brand's image and what they expect it to deliver. You may use this data to craft tailored marketing strategies that reflect the target audience's values, boosting your brand's exposure. You may also use these systems to learn more about customers' typical sales journeys before taking action to make this process as convenient and intuitive as possible.

You can use customer relationship management systems to complete the below tasks:

  • compiling data about consumers' shopping habits, personal tastes and values

  • planning marketing campaigns that appeal to specific demographic groups

  • projecting revenue generated by different marketing strategies

  • producing regular written reports that detail the progress made by a marketing campaign

  • retaining customers by issuing regularly personalised marketing emails or digital adverts

  • tracking customer complaints and identifying common themes

Related: How to use data analysis for marketing (benefits and tips)

Enterprise resource planning systems

Enterprise resource planning systems merge firms' procurement, human resources and budgeting functions onto a single digital platform. By using these tools, you may easily share key financial data with management colleagues, allowing them to make informed investment decisions. You could also use such tools to monitor how productively each department uses its allocated funds, using your results to determine how to create a more streamlined production process. If some production lines remain inefficient after such changes, you may opt to divest from them and prioritise more profitable ventures.

You can use enterprise resource planning systems to complete the following tasks:

  • calculating the value of the company's physical and liquid assets

  • determining annual departmental budgets

  • measuring each department's productivity

  • monitoring inflows and outflows of cash and cash equivalents

  • assessing the profitability of different product lines

  • determining pay rises based on a colleague or department's productive efficiency

  • measuring actual performance against initial projections

Related: Expense management software: definition and features

8 examples of enterprise systems

The section below outlines eight real-world examples of enterprise systems:

1. Salesforce CRM

Salesforce CRM is a customer relationship management tool that you can use to monitor your organisation's marketing campaigns. Using this tool, you may view each customer's purchase activity by generating written reports detailing their budget and preferred timeframe for completing the deal. You may also track each stage of customers' sales journey, from when you earn a lead to processing legal contracts. You may also integrate this app with Microsoft Office and major email providers, making it easier to share key documents with your colleagues.

2. Oracle E-Business Suite

Oracle E-Business Suite is a series of digital tools combining the functions of every type of enterprise system. Using this tool, you can automate the raw materials reordering process, reducing bureaucracy as colleagues can plan future production in advance. This feature also updates data pools when new transactions occur so that accounting colleagues can account for such expenses in future budgets. You can also use the system to track the lifespan of productive assets, observing their output to judge if it makes financial sense to replace them. Oracle E-Business Suite offers tailored packages, only containing the functions that you require.

3. Marketo

Marketo is an automated marketing software product which you can use to provide a personalised marketing experience for your customers. Using this tool, you could use consumer data to identify and prioritise certain audiences. You can then track the group's behaviour to judge which of its members are most likely to engage with your adverts, increasing your chances of generating new sales. After securing their custom, you can use Marketo to generate repeat marketing content, such as regular emails or social media adverts. You may also select from an email template library to create more persuasive content.

4. Sage

Sage is an enterprise resource planning that you can use to allocate financial and productive resources efficiently. Using this product, you can project your firm's key financial data onto a single database, making it easier to draft yearly or project budgets. You can also use its depreciation planning feature to track machinery's long-term productive decline and gauge the optimal time to replace them. Besides financial planning, you can use Sage to track deliveries from multiple suppliers. You could also issue a request-for-proposal to a supplier when starting a new tendering process.

5. Amplitude Analytics

Amplitude Analytics is a tool that you can use to build, preserve and improve commercial relationships with a customer. Using this product, you can analyse consumer traits to design different personas which represent an idealised version of your target audience. You may group personas into varied clusters, reflecting the traits they share with other groups. You can develop more intricate advertising campaigns that convert a greater number of leads into sales. Besides developing personas, you can also encourage customer loyalty by using data to discover what drives repeat purchases before designing products that meet that niche.

6. Outreach

Outreach is an application that you can use to maximise sales revenue by identifying and removing potential risks. You could use AI to identify economic trends within sales data, such as a product's growth potential or new markets. You might then feed these results into a simulation model, producing more reliable forecasts on which to base future output. You could also use AI to project interactions with customers and clients to learn how to increase your chances of securing a major deal.

7. Seismic

Seismic is a customer relationship management system that you can use to design more effective marketing and sales campaigns. This tool includes data-backed personal coaching plans, which you may use to train junior colleagues to convert sales leads more quickly. You can also streamline all sales and customer service content onto a single digital workspace, making it easier to provide a high-quality service for buyers. Besides sales, you can use Seismic's LiveDocs tool to dynamically reallocate marketing assets as economic conditions change. This ensures that salespeople can remain productive even during periods of financial difficulty.

8. Spotworx

Sportworx is a supply chain management system that you could use to allocate machinery and raw materials more efficiently. Using this tool, you could make advance bookings with your preferred freight distributor to ensure that your products reach consumers on time. As this tool records your delivery preferences, you may focus on other activities without creating logistics errors. You may also use Sportworx's e-Warehouse feature to merge dispersed inventory onto a single database, allowing you to make informed decisions about future production.

Please note that none of the companies, institutions or organisations mentioned in this article are affiliated with Indeed.

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