Complete Guide: 29 Website features to impress your audience

By Indeed Editorial Team

Published 7 April 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

The features of a website are the individual elements of a website that allow users to navigate the webpage and perform various functions. While it's important to provide users with useful features, a website that has too many features can be overwhelming and confusing for users. Understanding what features can help website users and which features might not be necessary helps you to create an engaging, functional website. In this article, we discuss what website features are and provide an extensive list of features for you to review.

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What are website features?

Website features are the many individual components that make a website easy to navigate, functional and valuable to users. Some features are navigational, such as a content list or navigation bar, whereas others provide a service to users, such as a contact form or quote generator. Businesses may use different features on their websites, depending on the type of goods and services they provide. For example, a restaurant may allow users to download menus, whereas a taxi service might provide a fare generator to inform customers about pricing.

Related: How to become a UX designer (with duties and skills)

Key sections of a website

A website may have hundreds of different features, and the features on each page or section of the website can vary too. To better understand the features, it's important to first recognise the different sections of a website. Some of the key sections of a website include:

  • home page

  • footer

  • about page

  • internal pages

  • blog

Additional features to consider when creating a website include:

  • careers page

  • case studies or testimonials

  • company blog

  • comments

  • employee biographies

  • forum or question and answer page

  • infographics

  • media features

  • privacy policy

  • security certificate

  • site analytics

  • useful documents

Website home page features

The home page of your website creates the first impression of your business for website users. It's essential to be clear in your communications and quickly educate your audience about what the business offers. Some of the key features for your website's home page include:

Call to action

A clear call to action tells visitors what you want them to do next. Whether you want your audience to make a reservation, create an account or submit their contact details, having an engaging call to action placed on your home page helps your audience to take the next step towards working with you. Whatever it is you want website users to do, provide several opportunities for them to do so by presenting a call to action on the home page and perhaps in the navigation bar, too.

Company name

The company name appears high on the home page to reassure visitors they're in the right place. If users scroll down the home page to find the name of the company, then it's too low on the page. If your company name is in your logo, there's no need to repeat it, but ensure your logo is easy to read and placed at the top of the home page.

Company tagline or introduction

Include a brief introduction to your company, a tagline or motto somewhere near the company name or logo on the home page. While some users may be familiar with the company when they reach your website, others may not be. You want to introduce what the company does so that those unfamiliar with the organisation can begin to form an impression of the business.

Related: How to compile a company profile: a comprehensive guide

Domain name

Your website's domain name is the URL that you see in the navigation bar at the top of the web browser. This is the address visitors use to find your website. Choosing a domain name is one of the first steps in creating a website. It's to be simple, memorable and free from spelling errors. Your domain name also needs to be unique, so if another website is already using your preferred domain name, you might need to get creative.

Related: A guide to domain vs URL (similarities and differences)

Images and logos

Images and logos make your home page visually engaging to visitors. Using images in the header of your home page or within the body of the page can help to break up lots of texts too. You might use recent campaign images within the website header or anchor a slideshow of social media content in the body of the home page.

Related: What is graphic design and what skills do you need?

Internal links

Once visitors arrive at your website's home page, you want to keep them on your website. Internal links direct visitors to different areas of the website. For example, you can link to recent blog posts or highlight new products to inspire visitors to visit product pages.

Live chat

Many companies use live chat software to communicate with their customers. If you have live chat software available to use, include a pop-up bubble in one of the bottom corners of the home page. You want it to be clear to visitors that you're available to help if they need it, but don't want the live chat bubble to prevent users from navigating the website.

Related: How to improve online customer service (with steps)

Navigation and search bar

Navigation and search bars help visitors to find what they're looking for. Some users will know exactly what they want, so a search bar offers a simple tool for them to find the relevant web pages. Whereas, other visitors may want to browse the website to find out more about the company or products, so a navigation bar with easy-to-understand categories is more helpful. Providing both a navigation and search bar within the header of your website helps visitors to browse your website with ease.

Newsletter subscription

Including a newsletter subscription on your website homepage can help visitors sign up easily, but can also be anywhere else on the website. Some websites feature a newsletter subscription box as a pop-up when visitors arrive on their home page. Alternatively, you may feature a sign-up box in the header or footer of your website.

Related: How to become an email marketing specialist (with tips)

Website design features

Web design is an important element to consider when creating a website. Some of the important design features to consider include:

Device compatibility

People use a variety of devices to browse the Internet. Ensuring your website is responsive and displays correctly on different devices is essential. For example, when viewed on a mobile phone, all the content on your website needs to be accessible and easy to read. Sometimes a website can become scrambled or unorganised if viewed on an incompatible device, which might deter visitors to your website.

Related: Web Designer vs Web Developer

Font style and size

While logos or brand imagery might use artistic fonts, a clear font is essential for the main body of a website. Readers want to scan and review content quickly. Keeping font style and size consistent across your website is also important for building a clear brand image.

Related: 11 university and online web design courses for beginners

Website footer features

The footer of your website sits at the bottom of each page. As it's present on every page, it's a good place to put additional navigation tools or important information. Footer features include:

Frequently visited pages

Listing commonly visited pages can help users to find important information. Some pages you might link to include:

  • about

  • careers

  • contact information

  • FAQs

Social media icons

Companies typically have a presence on several social media platforms. To drive traffic to a company's social media pages, include links or icons for the relevant platforms. If you decide not to include social media icons in the footer of your website, the home page is another common location to include them.

Related: How to become a social media manager: a step-by-step guide

About page features

An 'About Us' page provides website visitors with more information about the company. It's important to keep the content and tone of the page consistent with the organisation's brand. Features of an about page include:

Biography

A company biography, or 'our story', section helps visitors to understand what the company represents. Customers can find out who they're doing business with and become more familiar with the company. The company biography page can also be an opportunity to further develop the company's brand through storytelling and engaging copywriting.

Related: How to build your employer brand in 6 simple steps

Business hours

If you have a retail location or office open to visitors, be clear about what hours you're open. If visits are by appointment only, make this clear too. Even if you don't have a physical location, let your audience know your working hours so that they know when they can reach you by phone or email.

Contact information or form

Visitors to your website may want to contact you with questions, concerns or business enquiries. Provide them with several methods of communication, such as a phone number and email address. A contact form is also a helpful way for customers to reach you, as it ensures you capture customers' contact details so that you can respond to them.

Map to business premises

If you have a physical office or shop customers can visit, tell them where they can find you. You may also show them a map or photo of your shop front. Images can be more appealing to website users, but also provide your address so visitors can search for directions online.

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