How To Write a Graphic Designer Cover Letter (With Examples)

By Indeed Editorial Team

Updated 1 September 2022 | Published 25 June 2021

Updated 1 September 2022

Published 25 June 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

When you're applying for a graphic designer position, a well-written cover letter can help convey your suitability for the role. Graphic designers need to be able to convey their skills and experiences effectively, in addition to their desirable personal attributes. Like any cover letter, a graphic designer cover letter needs to be tailored to the specific role in question. In this article, we explain the essential features of a graphic designer cover letter and show you how to write one, with examples.

Related: Q&A: Should You Include a Cover Letter?

Why a graphic designer cover letter is important

Whereas many other professionals may only need to submit a CV and cover letter, graphic designers usually submit their portfolio too. This gives your cover letter a very specific role. Your CV comprehensively details your qualifications, skills and experiences. Your portfolio shows examples of your previous work to impress potential employers. Your cover letter's purpose is to highlight the most important features of your CV and portfolio that are relevant to the job application. It also conveys your enthusiasm for the role, your personality and your soft skills.

How to write a graphic designer cover letter

A good cover letter is a document that persuades the reader that the writer is the ideal candidate for the position. It ought to focus on the most relevant skills and experiences as they relate to the job in question. A cover letter is also an opportunity to show how organised you are and your enthusiasm for the position. To write an effective cover letter, follow the steps listed below:

1. Research your potential employer

Before you start writing, ensure that you're well acquainted with both the listed requirements for the position and the company itself. Find out what their goals and values are, and any details regarding the person who is receiving your cover letter. Try to ascertain whether there are any changes at the company as well.

Related: 10 Valuable Soft Skills That You Need to Succeed in Your Career

2. Address the recipient by name

Your research may have allowed you to identify who is going to receive your cover letter. Addressing them by name achieves two things. First, it differentiates your cover letter from the many others which begin with a generic "Dear Sir/Madam". Second, it allows you to show that you're willing to put in extra effort to tailor your cover letter.

3. Express your interest in the position

After addressing the recipient directly, state which position you wish to apply for within the first line or two. Hiring managers often receive many applications for different jobs, and you can make their job easier by letting them know immediately what you're applying for. You can also take the opportunity to tell them where you came across the vacancy, and introduce yourself by name.

Related: 7 Powerful Ways to Start a Cover Letter (With Examples)

4. Talk about your qualifications

Your relevant qualifications are among the first things that you talk about in your cover letter. Show that you meet as many of the position's stated requirements as possible. After this, you can talk about some of your additional skills and attributes. These could be useful to the role of a graphic designer, or be generally desirable, like communication or leadership skills.

5. Talk about why you are the ideal candidate

This is one of the most important parts of your cover letter, as it is where you actively persuade the reader of your suitability for the role. You can do this by relating stories or examples of where your skills and qualifications helped you accomplish a task or overcome a challenge. Any such examples ought to be chosen with the specific position in mind.

6. Conclude your cover letter

Once you've made the case for your candidacy, you can thank the reader for their consideration of your application. You can also reiterate your enthusiasm for the position, and that you look forward to the opportunity to discuss it further. Politely close the letter and leave your full name and contact details. If the latter has already been requested at a certain step of the application process, then your full name is sufficient.

Related: How to End a Cover Letter

7. Proofread your cover letter

Any cover letter benefits from being proofread before you send it. This is an opportunity for you to spot and fix any typos, spelling or grammatical mistakes. You can also ensure that your paragraphs are of a reasonable length, which is usually around four or five lines. Try to determine how persuasive you've been in the cover letter. If you feel you could've done more, then make the necessary adjustments. If possible, ask a friend or relative with relevant experience to read your cover letter and give you their opinion.

To help you with the assessment of your cover letter, there is a three-part checklist below. These are three of the most important features of an effective graphic designer cover letter. When proofreading your cover letter, ensure that it is:

Relevant

Your cover letter must be specifically written for the position and company in question. It is OK to use a template or master copy for your cover letters, as long as you ensure that they're sufficiently unique once finished. Try to determine if your cover letter is too generic. If so, rewrite the parts in question to help your cover letter stand out from the competition.

Related: 6 Essential Graphic Designer Skills

Persuasive

A CV tells your potential employer what you've done, a portfolio shows them how well you've done it and a cover letter explains why this makes you the best candidate. A hiring manager who reads your cover letter needs to be satisfied enough to at least call you for an interview. Try to read it from their point of view before sending, as this helps you determine how persuasive it is.

Concise

Ensure that your paragraphs and sentences are a reasonable length, that your language is clear and straightforward and that you avoid repeating yourself unnecessarily. The overall cover letter ought to be one page long at most, even with extra spacing. It must be clearly written and easy to read.

Related: What does a graphic designer do? (Skills and requirements)

Examples of graphic designer cover letters

Below are two examples of effective graphic designer cover letters that follow the guidelines above. Use these as templates or for general guidance when you write your own:

Example 1

Dear Mr Williams,

I am writing to you with regard to the position of graphic designer at ABC Marketing. I wish to submit my candidacy for the role, as I am very eager to bring my skills and experiences to your company and believe I am an ideal candidate.

Over the last eight years, I have accumulated many skills and competencies as a graphic designer. I have a significant portfolio of work that includes corporate logos, social media marketing designs, posters, book covers and even some concept art. I am a very adept user of all the major graphic design software packages, and I am even taking a course in animation. As per your requirements, I also have considerable experience with GUI and UX work. I believe the quality shown in my portfolio speaks for itself.

In addition to this, you will find me to be a very enthusiastic individual. Creative design work requires passion to succeed, and I can always find ways to inspire and motivate myself. I combine this with a strong work ethic, as I take deadlines and diligence very seriously. Thanks to my experience and dual degree, I am also very familiar with marketing work. I always make sure that my work promotes and sells the company while maintaining distinct brand identity.

I very much look forward to discussing my candidacy further in an interview, and would like to thank you for your time and consideration.

Sincerely,

Olivia Harris

oharris@email.co.uk
0111 2222 333

Example 2

Dear Ms Evans,

My name is Charlie Wilson, and I wish to submit my application for the role of lead graphic designer at your company, which I saw advertised on Indeed. I believe that my skills and qualifications align with what you are looking for.

Since graduating 10 years ago, I have experienced a wide range of graphic design work. In my current role as senior graphic designer, which I have occupied for two years, I have helped my company develop a distinct brand identity. I have also managed projects, liaised with clients and trained new designers. I possess a very comprehensive list of competencies, from animation to UX design. I tend to favour a minimalist approach to my design work, as I believe this to be crucial to the recognisability of brands.

My current work as senior graphic designer has helped me hone my leadership and communication skills, in addition to my ability to manage a project based on client expectations. I have consistently delivered ahead of schedule and this has helped our agency receive a lot of ongoing work. My communication skills have been very important in this regard, as we are forming long-term working relationships with several high-level corporate clients.

I am very intrigued by your company's horizontal workplace hierarchy, which I believe would be great for unleashing creativity. I believe that my skills and experiences would be a great asset in this regard, and I look forward to discussing it further.

Thank you very much for your time and consideration.

Sincerely,

Charlie Wilson

Disclaimer: The model shown is for illustration purposes only, and may require additional formatting to meet accepted standards.

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