How To Write a Marketing Manager CV (With Template and Example)

By Indeed Editorial Team

Updated 1 December 2022

Published 19 July 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

When you apply for a marketing manager role, it's important to highlight your strengths and accomplishments to prove that you're the best candidate for the job. A curriculum vitae (CV) can help you professionally convey your unique qualifications. Knowing how to write a detailed marketing CV may improve your chances of securing employment in this profession. In this article, we explain what a marketing manager CV is, list the steps for writing this type of CV and provide you with tips, a template and an example.

Related: What Is a CV? Curriculum Vitae Definition and Examples

What is a marketing manager CV?

A marketing manager CV is a short written summary of your work experience, education, skills and personal achievements in this marketing profession. Hiring managers use this type of CV to evaluate your experience for the marketing manager role you're applying for. Your marketing CV may include details like your relevant academic and work history, as well as your leadership, managerial and marketing skills.

Related: How to become a marketing director

How to write a marketing CV

If you're interested in a marketing manager role, your prospective employer may require you to submit a CV. Knowing the steps for writing a marketing manager CV can help you impress hiring managers and help you better emphasise your candidacy. Use these steps to write an effective CV for this role:

1. Gather information

Before you write your CV, consider the information you need to include. Apart from personal details like your name and contact information, you also need to gather information like your relevant academic history, work experience and other marketing qualifications.

Review the job post to determine the essential skills your prospective employer wants in a marketing manager. Look for keywords in the job post and consider which of your skills best align with what they're looking for. Using these keywords in your CV can help hiring managers determine your fit for the role.

2. Write your contact details

At the beginning of your CV, write your full name. In the next lines, list your full address, followed by your email address and telephone number. Include a professional email address and a working phone number so the recruiter can contact you with questions or to schedule an interview.

Related: How to write contact information that gets your CV noticed

3. Draft your personal statement

In addition to your qualifications, employers typically want to know about your personality and work ethic. Below your contact information, create a strong personal statement that outlines your personality traits that best align with the company's values. Write a few sentences that accurately describe your personality and highlight your abilities as they relate to a marketing manager role. For example, as a marketing manager, it helps to showcase your marketing and administrative experience, your design, networking and communication skills and your understanding of a potential audience.

Related: 9 winning personal statement examples for a job

4. Highlight your key achievements

Create a small section on your CV to showcase your achievements in the marketing field. Consider your previous roles and the greatest impacts you made throughout your marketing career. Listing these near the top of your CV can help hiring managers determine your abilities as a marketing manager.

Related: How To Include Achievements on Your CV

5. List your work experience

Before employers hire you, they want to know that you have the experience needed to excel in the role. List your relevant work history, starting with your most recent position. For every job entry, list the following information:

  • Employment dates

  • Previous job title

  • Previous employer

  • Company's location

  • Previous job duties

Highlight the most essential tasks you performed for each position, as well as any tasks that show your ability to succeed as a marketing manager. Previous experience as a marketing manager, digital marketing executive and marketing assistant may help highlight your marketing proficiency. Keep in mind that you can provide further detail about your work history during the interview stage.

Related: How to write work experience on a CV (Tips and example)

6. Mention your education and training

Include a section on your CV that showcases your relevant education and training for a marketing manager position. Marketing managers typically need a higher national diploma or degree in marketing, business management or advertising. They may also undergo an apprenticeship.

List any relevant degrees, diplomas, certificates and licenses. For every credential, include the following information:

  • Credential and field

  • Dates you pursued it

  • Granting institution

  • Granting institution's city and country

  • Key notes such as the name of your thesis or key modules

You can also include other training that provided you with valuable managerial skills, as well as any other learning experiences. Make sure each experience shows your prospective employer that you're multi-talented and committed to improving your skill set.

7. List your marketing skills and competencies

Create a section on your resume to highlight your marketing skills and abilities. Including this section gives hiring managers another way to determine how you qualify for a marketing manager role. Here are some key skills you can include on your CV for this position:

  • Organisation and planning skills

  • Commercial awareness

  • Strong attention to detail

  • Interpersonal skills

  • Leadership skills

  • Time management skills

Related: 8 Essential Marketing Manager Skills

8. Consider including additional personal information

If you want your prospective employer to know how your experiences outside of work may benefit your career, consider including additional personal information at the bottom of your CV. For example, you can list voluntary work you completed, publications you've made and any awards you've won that attest to your professional development.

Related: Listing Hobbies and Interests on Your CV (With Examples)

Tips for writing your CV

Before you submit your CV, look for ways to help you better highlight your expertise for a marketing manager position. Review your CV to ensure you're presenting hiring managers with an accurate depiction of your candidacy. Use these tips to help you write a strong CV for a marketing manager role:

  • Keep it brief. Try to keep your CV to a maximum of two pages. Since hiring managers review many applications at a time, a concise resume helps them skim your CV for the most relevant information.

  • Research the company. Before you write your CV, browse the company's website to better understand its values and mission statement. Since every company is different, getting to know the one you're applying for can help you write a CV that's more tailored to the position and company you're applying with.

  • Quantify your achievements. Consider using statistics and figures to highlight your prior success. Whether you launched products or managed a team of marketing professionals, showing hard data gives hiring managers a better idea of your workplace contributions.

Related: How to Write a CV Employers Will Notice

Marketing manager CV Template

Use this template to write your CV:

[Full name]
[Email address]
[Phone number]

Personal statement
[Few sentences that highlight your personality and abilities as they relate to a marketing manager role].

Key achievements
[Company name]:[Statement explaining your key contributions]
[Company name]:[Statement explaining your key contributions]
[Company name]:[Statement explaining your key contributions]

Employment history
[Job title]
[Company name]
[Employment dates]

  • [Job duty]

  • [Job duty]

  • [Job duty]

  • [Job duty]

  • [Job duty]

[Job title]
[Company name]
[Employment dates]

  • [Job duty]

  • [Job duty]

  • [Job duty]

  • [Job duty]

  • [Job duty]

Education
[Credential]
[Granting institution]
[City], [country]
[Key achievement, modules or thesis]
[Dates]

[Credential]
[Granting institution]
[City], [country]
[Key achievement, modules or thesis]
[Dates]

Skills

  • [Relevant skill]

  • [Relevant skill]

  • [Relevant skill]

  • [Relevant skill]

  • [Relevant skill]

Personal interests

  • [Relevant personal interest]

  • [Relevant personal interest]

Marketing manager CV example

Consider this CV sample for a marketing manager role:

Cassidy Jones
cassidyjones@email.com
+44 55555 555555

Personal statement

Results-oriented marketing professional with over 10 years of experience in events management, digital marketing and administration. Thorough understanding of potential audiences and design software. Proven ability improving social media and web traffic and in creating successful digital marketing campaigns for various brands.

Key achievements

Suffolk Marketing Co.: Improved social media presence across all platforms, resulting in +40% engagement and +20% social traffic share
Hughes Marketing: Created VIP event that resulted in exponential web and social media traffic

Employment history

Marketing manager
Suffolk Marketing Co.
January 2017 - Present

  • Manage all marketing and communication matters

  • Make all design and marketing-related decisions for the industry trade fair

  • Collaborate with internal stakeholders and provide marketing expertise for campaigns as needed

  • Update website and marketing pages

  • Prepare and write all company communication

Digital marketing manager
Suffolk Marketing Co.
April 2010-January 2017

  • Performed market and competitive analyses to identify the best opportunities

  • Conducted and monitored online KPIs

  • Managed the Scotland site and social media platforms and adapted UK offerings, resulting in an exponential increase in traffic and engagement (+40% month on month)

  • Worked alongside the call centre to identify slow-moving products and services

Marketing assistant
Hughes Marketing
June 2007 - April 2010

  • Developed and expedited company newsletters

  • Monitored KPIs and conducted daily reporting

  • Organised a VIP event that produced a 1-5% conversion rate growth to the website and social media platforms

Education

Master of Business Administration in marketing and management
University of Suffolk
Ipswich, UK
Thesis: "Integration of Digital Media in Traditional Sales Structures"
September 2005 - June 2007

Bachelor of Arts in business management
University of Suffolk
Ipswich, UK
Key modules: Operation management, business and sustainability, marketing fundamentals, business skills, business decision-making
September 2001 - June 2005

Skills

  • Search engine and social media analytics

  • Adobe InDesign

  • Adobe Photoshop

  • Social media ads

  • Strong interpersonal skills

  • Good organisation and planning skills

Personal interests

  • Raising money for charitable causes

  • Learning new marketing software and tools

Related: How to write a stand out CV (with advice and templates)

Please note that none of the companies, institutions or organisations mentioned in this article are affiliated with Indeed. The model shown is for illustration purposes only, and may require additional formatting to meet accepted standards.

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