How to write a marketing executive CV (with example)
By Indeed Editorial Team
Published 4 June 2022
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
Marketing executives direct the promotional campaigns of products or services on behalf of an organisation. To become a marketing executive, it's necessary to have a CV that demonstrates your marketing expertise and business skills. Knowing how to write a marketing executive CV ensures you create a document that boosts your chances of employment and helps you stand out from other candidates. In this article, we discuss what a marketing executive is and how to write a marketing executive CV and provide an example CV and template.
What is a marketing executive?
A marketing executive is a senior-level professional who plans, implements and coordinates marketing campaigns on behalf of a company. They aim to increase a company's profitability by promoting their products or services using the best-suited marketing strategies. They're involved in advertising, product development, market research, public relations and distribution operations. The exact requirements of the role vary depending on the size of the organisation and the sector you work in, yet some general responsibilities of a marketing executive include:
sourcing advertising opportunities for an organisation
organising and attending conferences, networking events, exhibitions and receptions
improving awareness of a brand through marketing techniques
sourcing and securing sponsorship deals
writing and editing marketing copy for both online and print campaigns
developing relationships with internal and external stakeholders
producing creative content, such as blog posts, social media posts and videos
communicating with target audiences to build customer relationships
performing market and competitor research
staying up to date on the latest marketing techniques
maintaining and updating customer databases
developing sales strategies that meet customer needs
How to write a marketing executive CV
If you're interested in becoming a marketing executive, there's a certain structure to follow when learning how to write a marketing executive CV. Following this structure ensures you create a document that's easy for hiring managers to understand:
1. Format the document
Before you start writing, format your online document so that it looks professional. Ensure there are one-inch margins on all sides and choose a formal font. Make the font size no smaller than 10pt and use a slightly larger size for headers. It's recommended that you use 1.0 or 1.15 line spacing to make your CV more readable. When writing your CV, remind yourself to keep it a maximum of one page in length. You can always elaborate on points in your cover letter where necessary.
2. Create a contact header
Start your CV with a contact information section. This contains your full name, email address, phone number and home address. Make sure you use a professional email and avoid using your work one. Listing this information in the header makes it easier for hiring managers to get in touch regarding the next application stage or further information. If you have an advanced education qualification, you can demonstrate this by adding your professional title next to your name. You can also add links to your professional social media pages or your portfolio.
3. Write a professional summary
A professional summary is a brief paragraph that outlines your key achievements and experiences that qualify you for the role. It's the first section that your hiring manager is likely to read to determine your suitability for the role. Be sure to demonstrate how your expertise meets the demands of the position and state what you can bring to the company. Keep this section brief, ensuring it's no longer than two to four sentences long. Position it directly under the header so that you communicate your best attributes immediately to the employer.
4. List your work experience
Include a section on your professional work history. This section is important as it demonstrates how you've contributed to other companies and that you have experience performing the necessary responsibilities required for the role. List your work experience in reverse chronological order, starting with your current or most recent job. Header each work experience with your job title, followed by the name and location of the company and the dates of employment. Under this information, summarise your primary responsibilities and key accomplishments for each role. Include five bullet points under your most recent job title and three under subsequent entries.
Mention responsibilities that are applicable to the role you're applying for. Start each bullet point with an active verb to create an impact for the reader. To separate yourself from other job candidates, quantify your achievements using statistics or numbers. If you have ample work experience, remove irrelevant positions that add no substance to your application. Yet remember to show progression through your experience.
5. State your skills
Read the marketing executive job description and highlight the key skills that hiring managers are looking for. Create a list of skills you possess that align with the requirements featured in the job description. It's important to include a mixture of hard and soft skills when creating this list. You can reference these skills in other sections of your marketing executive CV, such as your work history or professional summary, but reference the majority of them in the skills section. Limit your skills section to six to 10 key qualities or competencies, and only include skills you're proficient in. Some important marketing executive skills include:
Search engine optimisation (SEO): These skills allow marketing executives to optimise website content so that it appears in organic search results. SEO skills also help marketing professionals generate more traffic to a client's website, increasing brand awareness.
Communication skills: Marketing executives collaborate with product development teams, content creators, customers, sponsors and other key stakeholders. Good communication skills allow them to develop a good relationship with stakeholders and communicate strategies effectively.
Content management systems (CMS): These skills ensure marketing managers can use computer software aimed at creating and modifying digital content.
Related: 8 Essential Marketing Manager Skills
6. Place your education section at the bottom
Most employers require prospective marketing executives to have a minimum of a bachelor's degree in business management, marketing, advertising, communications or another relevant subject. Many senior-level candidates have advanced education qualifications, so it's better to leave this section until last. Start by listing the qualification, followed by the awarding institution and its location, and the dates of attendance. List your most recent qualification first. You can also include any professional certifications or accreditations in this section. Avoid including your secondary school results if you have other advanced qualifications unless it's required.
7. Consider a portfolio section
If there are certain projects you've worked on that apply to the job description, consider adding them in a portfolio section. Include the project name and briefly describe it through bullet points. Alternatively, if your CV is too long, you can provide a link to your portfolio or website in your contact information header.
8. Proofread your CV
Proofread your CV to ensure there are no grammatical errors or spelling mistakes. Submitting a marketing executive CV with mistakes undermines your professionalism. Ask a friend or former colleague to read through the document and see if they understand it. This helps determine whether your CV is easy to read for others.
Marketing executive CV template
For guidance on how to write a marketing executive CV, follow this template CV:
[Professional social media URL]
[Website or portfolio URL]
[A brief statement describing your experience and key accomplishments, and which explains how you meet the demands of the position]
[Dates of employment]
[Bulleted list of key responsibilities and achievements from your time in the position]
[Name of institution], [Location]
Marketing executive CV example
Here is an example of a CV for a marketing executive role:
A success-driven marketing professional with eight years of experience in creating promotional content and curating sponsorship and promotional deals. Successfully used SEO skills to improve my employer's website traffic by 30%, leading to a 40% increase in customer sales.
September 2016–January 2022
Implemented a Content Management System (CSM) that helped manage content creation and reduce promotional costs by 25%
Maintained communications with sponsorships and renegotiated supplier contracts
Analysed customer data and competitor brands to determine marketing strategies
Coordinated a large networking event that lead to a £50,000 contract deal with a partner brand
Lead product development teams, content creators and web developers in the generation of promotional materials
October 2012–September 2016
Edited copy for spelling, grammar and effective language
Adhered to a weekly content order through time management and organisation
Created over 1000+ content materials for various purposes, including blog posts, press releases and articles
content management system (CMS)
search engine optimisation (SEO)
event resource planning
Bachelor of Arts in marketing
Marketing University, London
October 2009–June 2012
The model shown is for illustration purposes only, and may require additional formatting to meet accepted standards.
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