How To Write a Marketing Cover Letter To Impress Employers
When you apply for a job in marketing, your cover letter is one of the first things recruiters check. A cover letter is an excellent opportunity to introduce yourself to potential employers, expand on your CV and convince the reader that you're a great candidate for the role. Taking the time to create a professional cover letter that highlights skills and experiences relevant to marketing can improve your chances of being contacted for an interview. In this article, we explain what a marketing cover letter is, share tips on how to create one and provide a template with examples.
What is a marketing cover letter?
A marketing cover letter is a document you can submit with your application for a marketing job to introduce yourself to the recruiter. Cover letters can expand on your skills and expertise and provide your reason for applying for a specific position. Some common elements of a cover letter include:
details about the role you're applying for
relevant industry experience
previous job roles related to the position you're applying for
academic experience and certifications
hard and soft skills
achievements and awards
professional career goals
Format these details in a way that is easy to read and that highlights the specific reasons why you're a good fit for the position. Be sure to include only details that apply to your experience in the marketing industry and showcase how you meet the requirements of the role.
Related: How To Write a Cover Letter?
How to write a cover letter
The specific requirements for each marketing role you apply to may vary. Because of this, it's generally advised to create a new cover letter for every job application. Here are some of the steps you can follow to develop a professional cover letter:
1. Introduce yourself
Start by introducing yourself in the first few sentences of your cover letter. You can talk about your industry experience and why you're passionate about the role. Use descriptive words that showcase your work ethic and capabilities. Examples of such words include creative, strategic, hard-working and dedicated. You can also discuss your relevant career aspirations.
While you don't need to include your contact information in this section, you can add your name, email address and phone number at the top of your cover letter as a header. This can make it easier for potential employers to contact you to request an interview.
2. Discuss the requirements of the role
In the next part of your cover letter, discuss the role you're applying for and the specific requirements associated with it. Mentioning the specific job title can help recruiters identify which position you're interested in, which is helpful if they're recruiting for multiple roles at the same time. Read the job description carefully and look for the specific requirements and skills the employer is seeking. Then explain how you meet these requirements.
For example, if the job description says the employer is looking for a candidate who has experience in social media marketing, you might share that you've worked for a social media marketing agency for the last three years. You can also discuss the core values of the company or other relevant facts about their organisation that compelled you to apply. The key objective of this section in your cover letter is to show the recruiters that you're passionate about working for their company.
3. Share why you're a good fit for the role
After you've discussed the role and the requirements that the company is looking for, highlight why you're a good fit. You can share that you completed similar tasks in your previous marketing positions to show the recruiters you have the experience and skill set to succeed in the job role. In addition to this, if the company expects you to be familiar with any technical software or tools, share how you've worked with these tools in the past.
For example, if the company is looking for a professional who is skilled in using design software, you might share that you used these types of software to create advertisements for a wide variety of clients in a previous marketing position. This can help you impress potential employers and convince them that you are a valuable asset to have on their team.
4. Include a professional closing
To end your cover letter, thank the recruiter for taking the time to review your application and let them know you look forward to hearing from them soon. Maintaining a positive tone can help you appear confident and grateful for the opportunity. Let the recruiter know you welcome any questions they may have and share your contact information again. Before signing your name, include a professional closing. Some examples you may choose from include:
Related: How to End a Cover Letter
Marketing cover letter template
While each cover letter may vary based on the specific position that you're applying to, customising a template can save you time. Here is a template you can use to get started:
[Your full name]
[Your job title or profession]
[Your address or city]
[Your phone number]
[Your email address]
Dear [recruiter's name],
I'm writing to express my interest in the open position for [job title] at [company's name]. As a [descriptive verb] who has worked in marketing for [number] years, I've developed [skills or qualifications relevant to the position]. I'm confident that my experience would be a valuable asset to your company.
In the job description for the [job title] role, you shared that you're seeking a candidate who has experience with [list specific skills]. I've demonstrated these capabilities throughout my career by:
[example of achievement or award]
[example of achievement or award]
[example of achievement or award]
I'm also comfortable using [marketing program] and [marketing program]. During my marketing education at [name of an academic institute], I [academic experience]. As you can see from the experiences I've shared, I am a [descriptive word] worker who is passionate about the marketing industry. Thank you for taking the time to review my application. I look forward to hearing from you soon to learn more about this opportunity. If you have any questions, please feel free to contact me at [email address] or [phone number].
Marketing cover letter example
This is an example of a cover letter you can reference when creating your own:
Digital Marketing Specialist
113 Cunnery Road
Manchester, United Kingdom
007 5808 1276
August 10, 2021
Dear Mr Hudson Muir,
I'm writing to express my interest in the open position of social media marketer at Number One Marketing Company. As a creative and results-driven professional who has worked in marketing for six years, I've developed a strong understanding of how social media algorithms work on different platforms and what the best practices are to improve my clients' ROI. I'm confident that my experience would be a valuable asset to your company.
In the job description for the social media marketer role, you shared that you're seeking a candidate who has experience developing advertising campaigns, creating visual content and working directly with clients. I've demonstrated these capabilities throughout my career by:
Earning employee of the month for three consecutive months in my previous role at JDB Marketing for my high customer satisfaction rankings.
Managing simultaneous ad campaigns for several clients, each with a monthly budget exceeding £10,000.
Having my photography and graphic design work featured in several magazines, including Ad Week and Marketing Today.
I'm also comfortable using Sprout Social analytics and the full Adobe Creative Cloud Suite. Marketing and art are two subjects I've always enjoyed. During my marketing education at Lawrence University, I was the president of the marketing club, and I helped organise several art gallery showings on campus. As you can see from the experiences I've shared, I'm a dedicated worker who is passionate about the marketing industry.
Thank you for taking the time to review my application. I look forward to hearing from you soon to learn more about this opportunity. If you have any questions, please feel free to contact me at email@example.com.
Please note that none of the companies, institutions or organisations mentioned in this article are affiliated with Indeed. The model shown is for illustration purposes only, and may require additional formatting to meet accepted standards.
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