How to create an effective online content marketing CV
By Indeed Editorial Team
Published 8 July 2022
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
Content marketing is a constantly changing industry, as people are spending more time online than ever before. Also, companies marketing techniques to consumers are also changing quickly, so it's important to stay current with the latest marketing trends. Companies selling products or services online typically strive to attract more customers through search engine optimisation, pay-per-click marketing or social media advertising. In this article, we outline how to incorporate online content marketing onto a CV so you can create an effective online content marketing CV that can help you secure a content marketing role.
What is an online content marketing CV?
If you wish to secure a role in online content marketing, creating an effective online content marketing CV is key. It's important to remember marketing is a broad field and content marketers tend to work with many different marketing channels. It's also useful to show potential employers how much experience you have with marketing and what marketing channels you know about.
There are lots of ways to do this and one way is to include your online content marketing experience on your CV. This shows you have experience, but also that you're up-to-date with the latest marketing trends and channels. To learn how to incorporate this on a CV, it's important to know about the different marketing channels that are currently popular. Once you know which channels are important to the companies you're applying for, you can include these and your knowledge about them on your CV to make it as effective as possible.
Online marketing channels
There are many popular online marketing channels, including:
Search engine optimisation
SEO is about writing content in a way that refers to how people search for products and services online. Utilising SEO ensures a website has the best possible rank on search engines. SEO marketing does this by trying to get websites to rank higher than their competitors and there are lots of ways marketing professionals do this, including:
working on getting more backlinks, but not spam links
writing search engine friendly content by including keywords in the title and throughout the text
creating a pathway for customers to naturally link to a website
conducting keyword research
Promoting content through social media
Promoting content through social media marketing involves sharing new blog posts, infographics, videos or any other form of marketing material on social profiles. Lots of marketing professionals create an outreach or promotion plan first before they share their content on social media. Understanding what each social media platform offers can also help you determine what content to share and how you would like to share it.
PPC marketing is when content marketers use advertising platforms to promote their marketing campaigns. These marketing channels only charge customers when someone clicks on the advert, not when people view it. PPC marketing also allows marketers to monitor the performance of their adverts by reviewing click-through rates of their campaigns.
How to include previous content marketing jobs on a CV
Including previous content marketing jobs on a CV is important if you want to show potential employers that you're knowledgeable about the field. At the same time, you could include any previous job titles you have that don't suggest you have skills in content marketing in a format that helps sell your marketing knowledge. Below are steps you can follow to incorporate online content marketing on your CV:
1. Demonstrate how content marketing was a part of your previous job
If your previous role had elements of content marketing, make it clear what channels or marketing you had direct involvement with. For example, if you wrote copy for product features, this demonstrates copywriting skills. If you created artwork for email campaigns, include this to highlight your knowledge of PPC marketing.
2. Use percentages to highlight how much marketing your previous role involved
The best way to show marketing aspects of your previous role on your CV is by using percentages. For example, if content marketing accounts for 10% of your total marketing experience, then you would write 'Content Marketing: 10%' under your job title. This shows potential employers that content marketing is part of the role and is a skill that you're interested in pursuing further.
3. Use content marketing buzzwords
Another way to include evidence of marketing knowledge on your CV is by including marketing buzzwords. For example, when writing a CV aimed towards content marketing jobs, you could use words like 'SEO' or 'social media marketing'. Using these in an organic way can persuade the person reviewing your CV you have active knowledge on these topics.
Related: 14 content marketer traits
4. Display any marketing knowledge gained from previous roles
Demonstrating and displaying marketing knowledge gained from previous roles is an excellent way to add value to your CV without necessarily having complete knowledge of the skill. Employers are often looking for a candidate that can learn all the content marketing jobs required of the role quickly, so any demonstrable knowledge is key. For example, you may have experience with email campaigns in a support role, but not a creative role.
5. Write about any experience you have with marketing channels
It's a good idea to include any marketing channel experience you have as a skill on your CV even if this wasn't part of any previous job roles you held. This gives potential employers an idea of what marketing channels interest you most, while also showing them you have a keen interest in marketing outside of your job role. Including knowledge or extra skills in content marketing that they deem desirable could help you secure an interview.
Tips for applying to a content marketing job
Applying for your first content marketing role is an exciting step, whether it's for your first job or if you're changing careers. While you may have some of the experience or skills,, improving your CV and demonstrating that you're actively learning the skills required can help boost your chances of securing an interview. Below are some steps you can follow when applying for your first content marketing job:
Find gaps in your knowledge and research them online
If you're not currently in a marketing or content marketing job and you don't have much experience, then there are lots of ways you can learn new marketing skills. You can train to become a marketing expert or you can use online marketing channels to teach yourself. For example, if you wanted to research more about SEO marketing, then you can search 'SEO marketing' online to find thousands of results.
Format your ideas
There are many different skills that marketing professionals can learn, and it's important to add as many as possible to your CV. You could choose to display these marketing skills under your previous job roles or in a separate marketing portfolio. You can also add them under a 'Marketing Skills' section of your CV.
Personalise your CV
Personalising your CV is a great way to distinguish yourself from other candidates. It's also a good idea to mention some of the different marketing tools and techniques you find most interesting or relevant, especially if they've helped with previous jobs in some way. For example, if you're applying for content marketing jobs with a big publishing company, then it helps your CV to include words like 'Omniture', 'SEM' or any specific knowledge about these types of tools.
Related: How to create an effective CV layout
Demonstrate your abilities with creative content
If you're applying for more creative content marketing roles, like a role at an advertising company, it's important to make sure you demonstrate your ability to create engaging content on social media channels and in other types of online marketing activities. Employers are often looking for candidates with a strong portfolio of engaging content. If you've created content or have a lot of followers on social media, you can include this on your CV or use it to demonstrate your creative skills online.
Keep it simple
Whichever marketing channel you're applying for, keep your CV simple and clear. Most employers are looking for someone with a positive attitude who can easily pick up new marketing skills. Keep your CV short and use simple language. It's unnecessary to include long or complicated words unless you're using them to demonstrate knowledge of a specific skill.
Get more experience
The more knowledge and experience you have in a variety of different marketing channels, the more likely you are to impress employers. So, it's a good idea to look for extra work or sponsorship opportunities where possible. This can include anything from writing blog posts, making videos or even creating social media profiles on behalf of someone else.
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