Step-by-step guide for how to become a podcast producer

By Indeed Editorial Team

Updated 28 September 2022 | Published 30 November 2021

Updated 28 September 2022

Published 30 November 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

A job as a podcast producer requires skill in both sound design and project management. This position combines creativity with management since it has the responsibility of collaborating with the creative team and overseeing content creation. If you're passionate about audio recording and editing equipment, you may want to know what the steps are to becoming a podcast producer so you can begin to develop your own. In this article, we discuss the requirements of the job, its average salary and how to become a podcast producer.

How to become a podcast producer

If you have audio producing experience, you may want to know how to become a podcast producer. One great way to become a podcast producer is to get experience with the processes involved in content creation and production. The following steps are a good place to start:

1. Practise on your own

Try starting a podcast at home, using videos from current podcast producers as guidance for your first step into the industry. The technical aspects of the industry are fairly simple when you follow them one step at a time. People new to podcast content may find that it takes longer than expected the first few times, but speed and accuracy increase with experience and practice. It helps to create content on subjects that you're passionate about or that there's a higher demand for, as this increases your chances of enjoying the work and finding an audience.

2. Get creative

Producers often access their creativity through a sound engineer role, editing audio playback for quality, content accuracy and direction. You ensure each finished podcast maintains playback value and matches the theme of the show. You may work individually or for a larger company, providing a service to the content creators themselves or a larger brand. Your leadership and focus drive the purpose and direction of the content team and provide an engaging experience for the show's listeners.

3. Develop organisation skills

Podcast producers manage each stage of a podcast's production, from planning or development to the creation, editing and publication of a podcast. Here are some ways you can use these skills on the job:

  • coordinating with the host and recording team of the podcast to schedule recording and publishing schedules

  • designing a calendar of content topics

  • researching and scheduling guest appearances to supply the recording team with prompts for each recording session

  • interacting with the audience themselves

  • designating a representative to manage social media interactions

  • changing content direction or making alterations based on audience feedback and analysis

4. Train for management

Podcast producers supervise every step of content output and utilise a varied skill set to ensure its quality. Networking and communication skills assist the formation of the show, coordination of content team members and the ability to prioritise tasks and distribute tasks to team members. Your creative interests allow for a diverse list of topics for recording and common themes throughout episodes in the editing and assembly of finished shows. You meet deadlines and follow strict schedules, often involving other members of the production team.

Related: How to become a music producer

Preparation for a podcast production job

There are lots of simple ways for you to learn about the podcast industry from home. Here are some ideas to start the journey:

1. Research podcasts

Learn about the process of how to complete a podcast from start to finish from individuals who have experience. Research any videos, blogs or tutorials from professionals in the industry to learn the best practices for managing the various steps of podcast production. Explore different management styles, practise creating your own content and note the type of equipment you may require for quality sound recording and editing. Study the basics of data analysis and social media branding or content marketing to better understand what audience engagement requires.

2. Learn software

Podcasts utilise special software for recording video, editing audio and writing and presenting programme scripts for the content creators. Look into the industry standards for the various software and work with different options to gain a better understanding of which functions are valuable to you. Decide if writing basic scripts with a rough outline or specific lines for each recording session seems more appealing. If you'd like to work for a specific company, research the software they use and get some experience with its interface before you submit an application.

Related: How to become a sound designer

3. Practise writing

Podcasts use scripts to ensure shows remain engaging for the audience and that each episode carries its own momentum and themes to build upon previous storylines. Practise writing narration, outlines, interview questions or dialogue depending on the type of podcast you plan to produce. Study successful podcasts for their different styles, running jokes and themes they utilise throughout the arc in individual episodes or throughout a podcast season. Brainstorm future content ideas to assist your writing process in the future and practise writing in different styles to expand your writing potential.

Read more: Understanding the four main writing styles

4. Practise voice acting

Whether working alone or with a team of content creators, it's wise to rehearse for the shows. Read through the pre-written scripts or prompts to gain experience. In collaboration with other recording artists, it's standard to provide feedback or to make requests for line delivery. Practise this skill with different voice inflections, volume levels, reading speeds and distances from the microphone. Experiment with several various methods and techniques to discover what works, what doesn't and how to get the best sound possible for your production.

5. Gain experience

Get comfortable with the equipment and utilise the trial method with friends or coworkers and in professional settings to accrue the knowledge and skills to produce high-quality podcasts. Learn the basics of recording by working with microphones and standard soundboards or other interfaces to capture content and make adjustments while recording. Study the tools of the industry at various stages of development and creation. Try recording in various locations to learn the difference an outdoor or indoor atmosphere can make on the sound quality of the finished product.

6. Build your brand

Gain experience with various teams and companies to increase your familiarity with the industry. Reflect on the abilities, skills and expertise that can add the most value to your podcasts. Stay in contact with content creators, sound engineers and other producers in the field to build a professional network that you can expand. These connections may lead to opportunities to grow a strong portfolio of original or collaborative projects along the way.

Read more: How to brand yourself in 10 steps

What duties do podcast producers have?

Podcast production is a dynamic field that may change rapidly depending on new platforms and programs. The more duties that you can demonstrate in your portfolio, the more likely you are to attract the attention of future clients. Your duties as a podcast producer may include:

  • drafting and editing scripts or outlines for content direction

  • managing the show's production budget

  • coordinating and contacting various members of the production or content creation team

  • creating schedules for recording, editing and publishing new content

  • contacting guests and scheduling interviews

  • managing team members involved in the production process

  • setting up and using recording equipment or software as necessary

  • managing editing software and ensuring uniformity of content quality

  • promoting the podcast for the greatest audience visibility

  • distributing finished episodes on a set schedule

  • managing social media and audience interaction

  • monitoring related analysis data or metrics for each episode

  • attending events with other creatives

Related: How to be flexible at work (with steps and tips)

How much do podcast producers make?

The average annual salary for a content producer job is £25,776 per year. Your salary may vary depending on their location and how much experience you have. The number of podcasts you've helped to produce and the success of those podcasts can also affect the amount of money you earn. The demand in the field remains constant and growing but is also competitive. Build a strong portfolio and be willing to negotiate with contracting agents, companies or individuals for the best salary.

Salary figures reflect data listed on Indeed Salaries at time of writing. Salaries‌ ‌may‌ ‌‌vary‌‌ ‌depending‌ ‌on‌ ‌the‌ ‌hiring‌ ‌organisation‌ ‌and‌ ‌a‌ ‌candidate's‌ ‌experience,‌ ‌academic‌ background‌ ‌and‌ ‌location.‌

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  • How to start a podcast business, a step-by-step guide

  • How much does a music producer make and what do they do?

  • A guide to 10 different jobs in media (with salary info)

  • How to become an audio engineer (with steps and tips)


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