33 Marketing Manager Interview Questions and Sample Answers
By Indeed Editorial Team
Published 31 August 2021
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
When recruiting a marketing manager, employers look for qualified candidates who can combine their leadership and marketing skills to successfully lead the organisation's marketing department. During an interview for this position, the interviewers may ask you questions about your background, experience or recent trends and best marketing practices. Preparing your responses ahead of time can boost your confidence and make you stand out from other candidates. In this article, we list common marketing manager interview questions with sample answers and give you some tips on how to best prepare for answering them.
General marketing manager interview questions
General marketing manager interview questions are a great way for the interviewers to get to know you better, understand your motivation and help you relax during the meeting. Here are some common general questions that you may expect to hear in an interview:
Why do you want to work here?
What can you tell me about our company?
What marketing publications or online sources do you read and follow?
Why have you decided to change jobs?
If you could change one thing about working in marketing, what would it be?
Do you know who our biggest competitors are?
Why does a marketing manager need leadership skills?
Where do you see yourself in five years?
What's your strategy for dealing with stressful situations at work?
Walk us through your resume.
Related: 8 Essential Marketing Manager Skills
Questions about background and experience
Interviewers typically want to know more about where you come from and what some of your accomplishments in the field are. As a candidate for a marketing manager position, you typically want to show them that you've got enough expertise and know-how to take on a leadership role. Here are some questions about your background and experience that may be asked in an interview:
What's your specialisation in marketing?
Do you have experience budgeting international digital campaigns?
Tell me about a successful campaign that you implemented.
What steps do you usually take to measure a campaign's impact?
Do you have experience managing a marketing team?
Tell us about a time you helped onboard a new team member.
How do you motivate your team?
How many people reported to you in your past role?
What's your experience working with media representatives?
Tell us about your most successful campaign.
Related: How to become a marketing director
These more in-depth questions about the role give you a chance to make yourself memorable and position yourself as a highly qualified candidate:
How would you approach the launch of our new product?
Are there any new communication channels that our company should use?
What's the goal of product marketing?
What was the latest social media ad that you created?
What's your understanding of our company's target audience?
What analytic tools would you use to measure our email campaigns' success?
How would you increase the effectiveness of our content marketing strategy?
Which metrics do you consider important for measuring community engagement?
How would you approach creating a content plan for our company?
Tell us about a time when you successfully delivered an SEO campaign and significantly increased website traffic.
How to answer common marketing manager questions
If you're preparing for your upcoming marketing manager interview, consider these 3 steps to be sure you know how to effectively answer the interviewer's questions:
1. Share your expertise
Marketing manager is a senior role within a company. This means that candidates applying for the position need extensive experience in the field and know how to present them in an interview. Be sure to formulate your answers based on both your skills and experience. Sharing success stories from your past may help you stand out amongst your competitors and increase your chances of receiving a job offer.
2. Show your leadership skills
The perfect candidate for a marketing manager position is typically someone who knows how to manage, motivate and organise the company's marketing department. Showing your leadership skills is one of the most important tasks to accomplish in an interview. To show the recruiter that you can handle a leadership role, you can prepare ahead of time by analysing your management skills. You can then make a list of some of your previous teamwork accomplishments and how you managed to motivate your co-workers to succeed.
3. Focus on the company's needs
In your answers, be sure to refer to how your skills and experience make the company grow and succeed in the industry. Although recruiters look for qualified candidates who love what they do, they often need to prioritise the employer's needs during the recruitment process. Instead of focusing on how getting the job can help you make your dreams come true, consider talking about how you can help with achieving the company's goals.
Example marketing manager questions with sample answers
Here are some sample answers to three more common marketing manager questions that you can use to prepare for your interview:
What motivates you to pursue a career in marketing?
Interviewers may ask this question to get to know you better and understand what has motivated you to pursue a career in the field. Your answer must show them that you're passionate about marketing and that you thrive working in such a social and collaborative industry. To formulate your response, consider sharing a story of how you started and what skills helped you get where you're now.
Example: 'I've always been fascinated by marketing. I think that in this field, there's no limit to what I can do, which allows me to be creative and set ambitious goals for myself and my team. I'm also someone who's typically interested in more than one thing at a time, and marketing gives me a chance to explore different paths at once, from social media and content to PR and communications.
On top of this, I realise that marketing is an important aspect of almost every company and organisation these days, which has allowed me to work in many different industries doing what I love.'
Tell us about a time when a campaign you worked on failed.
Hearing this question in an interview typically means that interviewers want to know how you react to failure and if you know how to learn from it. This question also tests your problem-solving skills. In your response, consider sharing some details about a campaign that failed and follow this by explaining how it worked out in the end. Doing this can help you show the interviewer that you know how to take responsibility for your actions and creatively implement important life lessons.
Example: 'Once, right after starting working in my previous role, I was working with a team that was responsible for promoting the company's rebranded product on social media. The goal of the campaign was to increase the community's engagement online. We designed and implemented a complex ad campaign, made a content calendar and made sure to interact with the followers, but after measuring results, we found out that it was unsuccessful, and engagement dropped even more after completing it.
One day, I stayed at work after hours to analyse the campaign using a new tool and found out that we targeted the wrong audience because our sense of the customer was inaccurate. After retargeting and adjusting ad settings, we managed to run the campaign again and make it successful. From then on, my team proposed that the company starts using the new tool and method I came up with, which turned out to be a great decision, and we didn't make the same mistake again.'
What skills should a great marketing manager have?
Interviewers may choose to ask you this question to learn if you know what it takes to work as a marketing manager. Listing relevant skills and backing them up with accurate examples can show them that you're a self-aware candidate who wants to commit to self-improvement. In your answer, be sure to talk about skills that help you to be both an effective marketer and a great manager.
Example: 'I think that a successful marketing manager is someone with extensive experience in the field who also has great leadership skills. This almost always includes teamwork, interpersonal and communication skills. To succeed in this role, one also needs to be empathetic but assertive to prioritise the company's needs. It's also important to know how to motivate a team and reward them for their efforts because it can significantly increase the team's effectiveness and influence the company's growth.'
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