Interview Question: 'What Can You Bring to This Role?'

By Indeed Editorial Team

Published 6 August 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

A job interview is an opportunity for prospective future employers to get to know candidates better. One of the most common questions interviewers might ask you during your interview is 'what can you bring to this role?'. Before recruiting someone to fill a vacant position, employers must ensure that the employees are a great match for the organisation and the job role. In this article, we explain why interviewers ask this question and how to construct an answer that showcases your relevant skills and experience.

Why do employers ask 'what can you bring to this role?'

Interviewers use the question 'what can you bring to this role?' to find out whether your skills and experience align with the requirements of the job. More than this, they also want to know what value you can bring to the organisation and whether you would make a good long-term fit within the business. This is your opportunity to sell yourself and interviewers look for individuals who can articulate an answer with confidence without projecting arrogance. Employers are looking for a candidate with good self-awareness of their strengths and a good knowledge of the company.

When the recruiter asks about what unique qualities you can bring to the position, there are a variety of additional questions they are looking to answer with your response. These could include:

  • Are you enthusiastic about the job role?

  • Do you understand the requirements of the position?

  • Have you taken the time to thoroughly research the company?

  • Can you effectively communicate your answer?

  • What skills or qualities do you think are your best?

  • Do your core values align with those of the organisation?

Related: Interview Question: 'Why Should We Hire You?'

How else might employers ask this question?

You may have a list of potential interview questions in your head that you have been preparing for, so it can take you by surprise when an interviewer phrases something in a way you weren't expecting. Other ways employers might phrase this question include:

  • What value can you bring to the company?

  • Why should we hire you for this role?

  • If you join us, what do you hope to bring to the team?

  • How does this position align with your strengths?

  • What qualities make you a good fit for the position?

Although these questions are all worded slightly differently, they all require a similar answer that outlines the goals of the company and demonstrates how they align with your own goals. Above all else, these questions are used to find out what unique qualities you could bring to the position that set you apart from other candidates.

Related: What Are Strength-Based Interview Questions? (With Examples)

How to answer 'what can you bring to this role?'

Before you attend your interview, it's best to prepare answers for commonly asked questions such as this. Although it's important that your response is authentic and delivered from memory, writing down some notes or practising ahead of the interview are great ways to help build a confident and impactful answer. Here are some tips for ways you can prepare prior to your next interview:

1. Research the company website

Before you start drafting a response, ensure you spend some time researching the company you're interviewing for. A great place to start is the company website and their 'about us' page. This can typically provide a brief history of the business, along with the core values of the company and its key objectives. If the website features biographies of their executives or upper-level managers, this is a great place to learn about what they want to achieve and how you could contribute towards accomplishing a shared goal.

2. Review the company's social media

Most businesses now also have their own social media platforms or blog pages, which are a useful place to learn about the company culture. Often, businesses announce any recent successes, share new product launches or post about any charitable events or programmes they are participating in. Take note of anything that you can use to help formulate your answer, such as a shared passion for protecting the environment or an interest in the companies recent fundraising activities.

3. Read the job description

The job description lists the various skills and qualities the ideal candidate ought to possess, along with the duties and responsibilities you may need to perform. Read through the job description and highlight key phrases you can use in your answer to reflect that you have the key attributes they are looking for in an employee. Think about examples you can use to demonstrate how you have used these skills or gained the necessary experience that makes you a great fit.

4. Carry out a self-assessment

Once you have researched the company and have a clear understanding of the job requirements, it's time to assess yourself. You want to be able to make clear connections between the values of the company and your own career goals that reflect you as a perfect candidate for the position. These questions can be a useful prompt when trying to assess your own core values:

  • What motivates me?

  • How could I develop to further advance my career?

  • What kind of company culture am I looking for?

  • What are my goals for the future?

With a clear understanding of what you want to achieve in your own career, you are better able to address the ways you can also add value to the company.

5. Use the STAR interview technique

When providing your answer, it can be useful to follow the STAR method. This technique can help to provide concise examples of scenarios where you have effectively demonstrated the relevant skills and experience required for the position. The method is comprised of four steps:

  • Situation: Set the scene for the interviewer by explaining when and where the situation took place.

  • Task: Explain what tasks you were given and goals that were set.

  • Action: Describe what actions you took to accomplish your objective.

  • Result: Finish with the results of your actions.

Related: How To Use the STAR Interview Technique in Competency-Based Interviews

6. Prepare some follow-up questions

Asking questions about the organisation or the job role shows the interviewer that you are interested and enthusiastic about the position. Creating a dialogue with your interviewer opens the room up to a conversation and allows you to learn more about the position and the company. Prepare two or three questions that you can ask the interviewer, such as asking more about the day-to-day responsibilities associated with the role or whether they offer any training opportunities for their staff.

Related: Questions To Ask at an Interview

Example answers

Here are some sample answers to the question 'what can you bring to this role?' that you can use to help craft your own response:

Example 1

Review this sample response to help you craft your own:

'In my previous role, my employers often called upon me to use my creativity and attention to detail to carry out visual merchandising within one of Fashion Features largest stores. I used my innovative thinking to create enticing displays that prominently showcased the featured products or promotions and completely optimised their merchandising processes.

During my time with the organisation, the techniques I introduced saw an increase in sales by 35%. I would bring both my talent and enthusiasm for constructing an engaging and attractive store to this role. I hope to contribute towards Sally's Styles objective to double their in-store turnover within the next two years.'

Example 2

Here's another example to help you see how you might answer this interview question:

'You should hire me for this position as my 15 years of experience within the finance sector working in a variety of roles has provided me with an extensive knowledge of the industry. I have learnt to quickly and effectively resolve problems and actively look for process improvements to increase efficiency. In my previous role, I created an innovative new filing system that reduced the amount of time spent completing monthly financial reports by and 45%.

If I were to be offered the role, I would use my passion for improvement to help you streamline your processes, providing more time to establish new growth strategies in line with Groves Finance Solutions' current objectives. I also noticed that your company often holds team building weekends. Is this something that team members are involved in planning? I also enjoy channelling my organisational skills into fun group activities that boost company moral and would love to learn more.'

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