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About ASDA

News & Updates

13 July 2022
Many of our 600+ stores are now open 24/7, which means making the most of every hour of the day. Our Night Section Managers are responsible for leading high performance teams overnight to ensure the shelves are stocked for our 18 million weekly customers, whilst not spoiling the shopping experience for those customers who do need to shop at less sociable hours. Find out how Nic runs the replenishment teams at Asda Pudsey. #ReimagineRetail

Reimagine Retail

Asda has always looked for new, better ways of doing things. In 1989, we revolutionised supermarkets with the introduction of George – the first supermarket clothing retailer in the UK. Thirty years later, we’re still introducing new ideas into our business on a daily basis. We have robot pickers who learn their own fastest routes around our warehouses. A new electric powered sustainable fleet of delivery vans. We’ve developed two new sustainable concept stores. We’re building Bluetooth-enabled apps for in-store. But, although we are reimagining retail in thousands of different ways at Asda, one thing always stays the same: our commitment to making life better for our customers.

Reimagine Online Retail

Since March 2020, our Online Grocery service had gone from strength to strength, and even as we come out of lock down, we don't see it slowing down. Because of this, we're reimagining our store roles to bring the best online shopping experience to over 1 million customers every week. We have a range of brand new roles such as Operations Manager, Online Trading Manage, Foodhall Trading Manager and Night section manager in hundreds of our stores. Not to mention, we're always on the lookout for Customer Delivery Drivers and Online Service Colleagues to be the face of our growing online shopping experience.

Our Culture

Change is the only constant in our business, so it’s good job we embrace it. There isn’t one area of our business that we’re not refining, developing, improving or reimagining. We don’t like to stand still. We don’t stand on ceremony, either. People at Asda, whatever their role, are down-to-earth and accessible. We’re all pretty informal, and we pride ourselves on being open with each other. We believe the best results come when we all get on the same page and all pull together. Our mission is to be the most trusted retailer. We help our customers to 'Save money. Live better’ We value: • Service to our customers • Respect for the individual • Striving for excellence • Acting with integrity

Opportunities and Progression

People have long careers with Asda for two main reasons. Firstly, once you get into food retail at this kind of scale it really grabs you. But the other reason is that people can have incredibly diverse, fluid careers at Asda. People start on the shop floor in a temporary role and end up running a function in head office. People go from finance to operations, buying to HR. Anything is possible here. There’s so much room and so much to explore. If you’re someone who likes to say yes, you can move up, across or into a completely different area at any point in your career development.

Big Business

Asda is one of Britain’s biggest leading retailers. Dedicated colleagues serve customers from our network of over 600 stores and online services, including supercentres, superstores, supermarkets, Living stores, petrol filling stations and depots across the UK. More than 18 million people shop with Asda every week. Some 98 per cent of UK homes are served by We take £60million is revenue every week and conduct transactions in the region of £300million. And we have nearly 150,000 colleagues (and you could be another one very soon). So when it comes to thinking big, you always have to think bigger at Asda.

A Place for Everyone

We want to create a truly inclusive culture where all our colleagues have the confidence to be themselves. We know that all our colleagues are unique, with different skills, personalities and styles. And together we make a great team. To support us in creating a truly inclusive culture that we can all be proud of we’ve created six Colleague Resource Groups to help steer our efforts. They cover Age, DisABILITY, Ethnicity, Gender, Pride and Wellbeing. Creating an inclusive culture also means caring about the wellbeing of our colleagues and their families. An important aspect of this is to remove the stigma associated with mental health and to equip our managers to have conversations with their teams to support colleagues’ mental health. As part of this, we actively participate in national campaigns such as Every Mind Matters and Time to Talk.

What our People Say

You can see more of what our colleagues say about life at Asda on our reviews page, but here's a neak preview... "I've been a driver with Asda since 2017 and it's not every day someone can say they really look forward to going to work. But I do! At Asda it feels like one team where everyone is flexible and always willing to help each other on a daily basis. The thing I love most about my job is that I get to work in the outdoors and meet different people every day. " - Philip Craig Customer Delivery Driver "I’m three years in and I’ve had the opportunity to work in lots of different roles and functions, including Technology for the past year. I enjoy the mix of people I work with from our talented technical experts, and store colleagues to customers and industry professionals. We have a flexible working approach, which gives me the right work/life balance and allows me to give 100% to my sports clubs outside of work. " - Amy Young Project Manager, Customer Experience "I love the coaching element of my role. Helping colleagues grow and develop into new areas of our business. Retail is fast paced. Every day is different, with its own challenges, which helps me continue to develop. My career at Asda has given me lots of opportunities. From learning how to drive a forklift to completing a HNC level Apprenticeship Scheme. And I’ve just been accepted onto our new development programme ‘You Can Be’ which will support me with my ambition to step up to Department Manager. " - Dean Connor General Merchandise Section Leader

George at Asda

A true giant in UK fashion and lifestyle, George is the nation’s number one value for money fashion brand. Bringing Joy Filled Design to life, we’re a unique business with a unique way of working. George are Reimagining Retail fashion from the ground up. With a focus on sustainability, affordability and durability, we want to bring people joy through our designs. To bring our customers Joy from our clothes and designs, we need to make sure our people have opportunities, moments and ways of working that help give them the freedom to make decisions, find their flow when creating beautiful things, and flourish as people and colleagues. To do all this, we’re on a mission. George has recently move to being an MBO, meaning that we’re doing away with outdated ways of working, removing barriers such as excessive red tape and hierarchy. Our people now work in Squads to fulfil our Missions – this means ensuring we have a flexible, agile way of working that brings the best people for each job together, every time.

Pharmacy at Asda

Our Pharmacists helps millions of customers access affordable, reliable healthcare when and where they need it most. From prescriptions to over the counter advice, we know that our Pharmacists are empowered to give the best care, without unachievable targets. Find out more about a typical day for Rosemary, one of our amazing Pharmacy Managers.

Optometry at Asda

Meet Rob, one of Asda's amazing Optical professionals. Asda's healthcare teams are helping communities to reimagine the way they receive accessible, affordable healthcare through Asda Stores. With more time to spend with patients, and single price point solutions - hear why Rob thinks this is the best place he's ever worked.

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Company Details


Leeds West Yorkshire, United Kingdom


£18m to £73m (GBP)




Retail & Wholesale
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