Fenwick
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What advice would you give the CEO of Fenwick about how to improve it?

2 answers

  • Treat staff better

  • How to tackle the location and awareness of the store, as the store is located in Windsor there is a high chance of the streets flooded with customers and especially on the weekends, however the store was located in a hidden area which limits the awareness of the store and therefore would not make as much sales as they would if they were located in a far more open area. Apart from the local customers, Fenwick has the potential to attract foreign customers as well, being in the heart of Windsor and of course being a high end beauty/ fashion retailer.

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  1. What advice would you give the CEO of Fenwick about how to improve it?