The hierarchy seems to go from Master Licence Holder, Office Partners who have bought in to some degree to have exclusivity to trade over a certain number of postcodes, and the bottom rung is the Associate.
Ideas come from top down often and regularly telling the Associates to change their marketing strategies mid campaign; do this too often and the metrics gained from the target demographic become hard to interpret if the data sets such as CTR, CPA, RoAS, market reach etc.
F&C would do well to utilise and reassign some of the desk rent charged to Associates as a dedicated marketing budget to use for the Associates to run Lead Generation and brand awareness campaigns without risking it being done on a shoestring by the Associates.
Supporting and developmental on all fronts
Fine & Country is a franchise with their own marketing material, stationery and procedures. The support system is very impressive with a head office located in London there is always someone at the end of a phone to help.