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About Instinct

Instinct® is a rapidly growing, family owned marketer and manufacturer of natural pet foods for dogs and cats. Instinct® is the Raw Brand, with a mission to get more raw nutrition into every bowl of dogs and cats, for a proven healthier and happier long life. Our company mission is to Empower people to transform the lives of pets. We are committed – 
Company Rally 2020Pride Fest 2019Pride Fest 2019Purpose Day Out - 2018
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Food safety and quality are important considerations when choosing a pet food. Instinct is proud to be the ONLY raw pet food company in North America to achieve an “Excellent” Safe Quality Food (SQF) Food Safety rating and an SQF Quality certification! 🏆 To read more about this important achievement and why it matters, visit:

Our Instinct is to CHAMPION Diversity

In this ongoing process of reflection and growth, we felt it was important to put our commitment to diversity, equity, and inclusion in writing. Our Diversity and Inclusion Statement is just one of many actions we’re taking to bring forth positive change in our organization and in the communities where we live.
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