the LEGO Group
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About the LEGO Group

Who We Are

Welcome to the LEGO Group – the company behind the bricks. We’ve been sparking children’s imaginations and inspiring the builders of tomorrow since 1932. Our 18,000+ colleagues across the world keep this spirit alive today. To discover what we’re made of, where we work and how we do things, just have a look around. Our locations Billund, Denmark is our home, but we have 5 main hubs, 37 sales offices, 5 manufacturing sites, over 500 retail stores and awesome people all around the world. Here’s where you’ll find our main regional hubs.

A Family Business

Since Ole Kirk Cristiansen founded his carpentry business in 1932, the Kirk Kristiansen family have played a leading role in the business. This continues today, with our 4th generation owners, so the values, beliefs and traditions that Ole created still guide us. The family remains committed to making a positive difference to children around the world, via Learning-through-Play. This ambition is laid out in the LEGO® Idea Paper, which describes their fundamental belief that children are our role models. We see it come alive throughout the LEGO Brand Framework, which steers everything we do today.

The LEGO Group History

The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It’s our name and it’s our ideal. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. It has come a long way over the past almost 85 years - from a small carpenter’s workshop to a modern, global enterprise that is now one of the world’s largest manufacturers of toys. The LEGO brick is our most important product. We are proud to have been named “Toy of the Century” twice. Our products have undergone extensive development over the years – but the foundation remains the traditional LEGO brick. The brick in its present form was launched in 1958. The interlocking principle with its tubes makes it unique and offers unlimited building possibilities. It’s just a matter of getting the imagination going – and letting a wealth of creative ideas emerge through play.

Why Join Us

Working at the LEGO Group is more than just fun: it’s exciting, inspiring, and filled with creativity. It’ll spark your imagination every day, and might just inspire you to explore career directions you’d never considered before. There’s a lot to discover, so start here. An awesome culture Children are our role models, and we look to them as a constant source of inspiration. They’re curious, creative and imaginative. Our purpose and values help create a culture of fairness, trust and mutual respect that we are proud of. Everyone plays their part in leadership here too; it empowers our people and creates a safe space for everyone to live their purpose and succeed together. And we believe that play brings all of this to life.

Our Pay & Benefits

Our purpose and culture make working at the LEGO Group a truly rewarding experience. Our benefits package does too. Depending on the role you have and where in the world you work, you can expect to be offered benefits such as: Family - Our families are important to us. From becoming a new parent where we offer enhanced leave for both parents or caring for a loved one in their time of need we have created paid leave options to support colleagues during those really important times. Discount - We know that our colleagues are fans and love to build with their families so of course, we offer a generous colleague discount. Vacation leave - We offer paid vacation leave, so you can go out and create, explore and get inspired by our world. Insurances - All colleagues in our LEGO® family are covered through our life and disability insurance which provides protection and piece of mind. Community - Every year our colleagues can volunteer in their local community to help children develop skills needed to thrive, and have lots of fun! Health - We have health and wellbeing initiatives to support our people. From mindfulness to on-site gyms… every location has something different to offer. Pay - Wherever we work, we make sure our pay is competitive, fair and equal. Global bonus scheme - We do our best work to succeed together. When goals are reached our colleagues are rewarded through our global bonus scheme. Play Day - When we play, we develop playful skills so once a year LEGO colleagues across the world stop working to have a day dedicated to play. The day itself is designed to surprise and inspire and is filled with lots of powerful play activities.

Working Here

Learning & development Your journey as part of our LEGO family starts with an immersive onboarding experience, where you will be supported by your own ‘Brick Mate’ who will make sure everything is awesome from day 1. From then we believe in providing all our colleagues with the choice to grow in the direction you choose; this could be building technical skills or supporting you in developing yourself as an individual. However you like to learn we’ll then make supporting your continued growth our priority. Working here Driven by your purpose and supported by LEGO Ways of Working you’ll be given the space to to do your best at work. To energize you we’ve created workplaces that will wow and inspire you to be curious, creative and imaginative. They are characterized as fun and inspiring, playful, diverse and they seek to provide a caring home-like feel. Play Day Our Play Day is exactly what it sounds like. One day a year, all our colleagues around the world take the day to simply play. It’s all about building relationships, sparking creativity, exploring the power of play, sharing great moments and, of course, having fun!

Come and Play

Joining the LEGO® family means building your career with one of the world’s most recognised and loved brands. You will experience a safe space to grow, learn and do your best work. We believe leadership is for everyone, not just people leaders and we succeed together. Inspire and develop the builders of tomorrow Children are our role models and the importance of play has been at the heart of our business ever since 1932 when the company was founded. Today we are more than 17.000 colleagues worldwide, working to bring LEGO® play to children everywhere and guided by our mission – to inspire and develop the builders of tomorrow.’ If our mission energizes you, come and help us make a positive impact on the lives of children, our colleagues, our communities and the planet. Everyone is Awesome At the LEGO Group we believe Everyone is Awesome and we do our best to create a culture where everyone is safe, valued and feel they belong.

Our Leadership Playground

For us, leadership isn’t a position – it’s an act. It’s a way of doing things that brings the best out of people. And it’s for everyone. This is what our Leadership Playground is all about. It creates the space so that everybody feels energized everyday. It was created by the LEGO Group, for the LEGO Group, and is an inclusive model which makes sure that you’re heard, seen, valued, respected, and able to make a bigger contribution. Here are the three behaviors of the Leadership Playground, and a look at what they’ll mean to you. Be Brave - You’ll care enough about your work and your team to contribute constructively. Do the right thing, stand by your decisions and challenge the status quo. Be Curious - Opportunities are created when new ideas are explored. So get ready to ask lots of questions, learn, experiment and create. Be Focused - Stay true to our purpose, and prioritize actions to deliver on commitments that help bring it to life.


Together, we can rebuild the world At the LEGO Group, we’re playing our part in building a sustainable future and creating a better, brighter world for our children to inherit. Find out how we’re joining forces with others to have a lasting impact and inspire the children of today to become the builders of tomorrow. Children We believe every child should have an opportunity to achieve their potential. And learning through play is a powerful way to develop skills that will allow children to tackle challenges that lie ahead. By 2022, we aim to bring learning through play to 8 million children each year. Environment We are committed to protecting the environment and the planet our children will inherit. It’s not enough to just reduce our impact on the environment, we want to go further and have a positive impact – that means phasing out single use plastic in all our boxes by 2025. People We value the people, partners and suppliers who make LEGO® play experiences possible and we work hard to make our workplaces inclusive, safe, and motivating.

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Company Details


Billund, Denmark U.S. Headquarters: LEGO Systems, Inc. 555 Taylor Road Enfield, CT 06082


£1bn to £5bn