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We have an exciting opportunity for a Paid Media Creative Manager to join our growing marketing team!

Gear4music is one of the world’s largest and fastest-growing music retailers, serving musicians across Europe and beyond. Founded in 2003, our mission is simple: to make buying and playing musical instruments easy and affordable for musicians at every level.

Today, we offer over 64,000 products to customers in 190 countries through 20 localised websites, supported by a team of approx 500 people across five countries.Now, as we enter our next phase of growth, we’re investing heavily in building a best-in-class marketing team to accelerate our European expansion. This is a chance to play a key role in shaping how we grow, innovate, and take Gear4music to the next level.

Why join Gear4music?

• Shape how we deliver world-class creative across paid media campaigns by combining human creativity with AI to scale what works.
• Collaborate with a growing team of media strategists, designers, videographers, and content creators to build next-generation creative systems.
• Work closely with our state-of-the-art Videography & Photography Studio in York
• Work at the forefront of paid media innovation. From Meta to Spotify, YouTube to DOOH.
• Be part of a fast-growing, digitally sophisticated eCommerce brand with global reach.
• A clear path to grow your influence, seniority, and leadership potential as we scale.

What you’ll be doing

As paid media evolves, creative is increasingly becoming a primary driver of performance. This role is not just about generating ideas, but about building AI-enabled creative systems that allow us to create, test and scale winning creative quickly. Sitting at the intersection of performance marketing & content strategy, we’re looking for someone with an eye for creative storytelling, who understands the anatomy of paid media ads and can translate strategy into compelling, channel-ready creative. Key responsibilities include:

Creative Strategy & Briefing

• Translate AI-assisted audience insight, customer understanding, competitor research and platform trends generation into strong concepts, hooks, messaging angles and creative frameworks.
• Brief these creative concepts to our team of designers, videographers, copywriters, and influencer marketing.
• Build creative testing roadmaps that explore new angles, formats, and narratives in a structured, performance-led way.
• Turn campaign and performance data into better creative decisions, identifying what is working and where new experimentation is needed.

Creative Systems, Workflows & Scale

• Build and refine AI-first creative workflows repeatable creative workflows that increase speed, quality, diversity and output across paid media, including:
  • Documenting & optimising creative processes, prompt libraries, testing frameworks and briefing templates.
  • Helping create a more systematic approach to ideation, asset production, feedback and iteration.
  • Develop and maintain inspiration, research and asset libraries to support faster and smarter creative development.
  • Establish quality controls to ensure AI-generated content avoids generic, low-value or off-brand outputs (“AI slop”)<ins cite="mailto:Kobi%20McCardle" datetime="2026-04-21T20:22"> </ins>

Channel Knowledge & Best Practices

• Stay up to date with the latest ad specs, formats, and trends across Meta, Google Ads (YouTube, Display, Discovery), TikTok and emerging platforms such as LLM’s (i.e. Chat-GPT)
• Understand creative performs across different platforms and adapt outputs accordingly.
• Understand how ad anatomy differs by channel (e.g., hooks for YouTube, scannability for Meta, storytelling for Connected TV).
• Maintain and grow our Ad Inspiration Catalogue, curating examples to inspire future campaigns.
• Keep a close eye on social and content trends, proactively bringing forward relevant ideas for testing

Industry Engagement

• Attend industry events and webinars focused on creative excellence.
• Share insights and notes back with the wider team, acting as a knowledge hub for ad creative trends.

We’d Love to Meet Someone With

• Experience in a paid media, creative strategy or performance content role.
• Strong understanding of paid social creative and how creative impacts performance.
• An understanding of the science of creative: hooks, pacing, shots, and storytelling.
• Experience using AI tools to enhance creative workflows, ideation and production
• Proven ability in writing or briefing ad creative for design, video, or copy teams.
• Proactive curiosity to stay ahead of industry changes and bring fresh ideas to the team.
• Excellent communication and collaboration skills to work across marketing, design, and production teams.
• A passion for creativity in advertising, and driving performance through bold, innovative ideas.

What we'll give you

Alongside the benefit of working with a fantastic bunch of talented people, we are committed to providing a well-rounded benefits package that includes development opportunities and support for your wellbeing:

• Generous discount scheme across our full range of music and home entertainment products.
• Employee Assistance Programme, offering 24/7 caring & compassionate support across a wide range of areas.
• Access to 30 qualified Mental Health First Aiders across the business, demonstrating our commitment to prioritising mental health & wellbeing support as a ‘Mindful Employer’.
• Free car parking with access to electric charging points
• Our modern office space features an onsite café and bar where we hold regular social events.
• Onsite gym and physio with Gear4music discounts & perks
• A relaxed dress code and a great coffee machine to make your day more enjoyable.

Plus the following: employee referral scheme, employer pension scheme, corporate eyecare vouchers, cycle to work scheme, company sick pay scheme, enhanced maternity, paternity & adoption pay, annual flu vaccinations, access to the 26-day per annum WFH policy where job roles permit.

We are an equal opportunities employer and welcome applications from all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation, in line with the Equality Act 2010.

If you require any reasonable adjustments as part of the recruitment process, please let us know. A member of our friendly recruitment team will contact you to discuss your needs in more detail and ensure appropriate arrangements are made.

We have an open, collaborative, and friendly culture, and offer a supportive learning environment for people to grow and develop a career with us.