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Job Post Details

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National Manager - (CRM Systems) - job post

Age Cymru West Glamorgan
4.0 out of 5 stars
London•Hybrid work
£59,885 - £66,188 a year - Full-time, Fixed term contract

Location

London•Hybrid work

Benefits

Pulled from the full job description

  • Annual leave
  • Employee assistance programme
  • Company pension
  • Private medical insurance
  • Cycle to work scheme
  • Car scheme

Full job description

LOCATION
Hybrid/London
CONTRACT TYPE
Fixed Term Contract
APPLY BY
12-Jan-2026
SALARY RANGE
£59,885.00 - £66,188.00
JOB CATEGORY
CRM
WORKING PATTERN
5 days per week
WEEKLY HOURS
35 hours

Age UK is committed to helping older people live better every day. To support this mission, we’re transforming the Age UK Network with a modern CRM approach, centred on Salesforce. We are hiring a National Manager, CRM Systems on an 18 month fixed-term basis to oversee this programme.
As National Manager, CRM Systems, you will lead and manage a team delivering Salesforce solutions across the Age UK Network. You will oversee the day-to-day management of the platform while developing long-term strategic plans for governance, improvement, and adoption. This role involves driving implementation projects with Network Partners, ensuring successful onboarding and continuous improvement, and acting as product owner to manage the Salesforce roadmap, sprint planning, and quality assurance.
You will deliver training and engagement sessions to maximise user adoption and impact, manage external suppliers, and ensure robust support functions for the platform. A key part of the role is enabling effective data capture and reporting to demonstrate impact for older people.
This is a senior leadership position for someone with strong experience in CRM systems, preferably Salesforce, combined with expertise in project and product management and team leadership. You will bring technical understanding and strategic vision to deliver real change across the Age UK Network.
For a more extensive list of responsibilities, please review the job description below.
This is a hybrid opportunity, a blend of homebased and office working. Our linked office for this role is in London (near Tower Hill). You will be expected to attend the office once a week. Travel costs to the London office are not covered by the charity.
Age UK internal grade – 4LT

Must haves:

The below competencies will be assessed at the indicated stage of the recruitment process:
Application = A, Interview = I, Test = T, Presentation = P
Experience
Experience of managing a Salesforce solution, including managing a team of certified Salesforce colleagues to continually deliver, improve and implement a Salesforce solution. A, I
A substantial and successful track record of programme and project management delivering at all stages, in particular case, contact & rostering system implementation health/care/voluntary sector environment. A, I
Experience of working with operational and service delivery teams to gather, assess and validate requirements, and establishing set processes across a team. A, I
Experience of managing day to day relationships with key suppliers, maintaining operational delivery. A, I
Experience of multi-year roadmap planning for CRM solutions, developing strategic and operational plans to deliver against the requirements of the organisation. A, I
Experience of working in a fast paced, complex environment, working collaboratively with a diverse range of senior stakeholders and managing cross divisional/organisational input. A, I
Experience of establishing, managing and continually improving governance processes in relation to CRM solutions. A, I
Experience of the provision of a range of services or projects for older people in a not for profit organisation or other relevant context. A
Skills and Knowledge
Expert knowledge of Salesforce, specifically the Non-Profit Cloud, Service Cloud and Field Service. Certified Salesforce Administrator. A, I
Understanding of the role CRM systems play in enabling the delivery of services for older people, and enabling the wider operations of small to medium sized charities. A, I
Exceptional communication, negotiation, and stakeholder management skills, with the ability to effectively engage and influence stakeholders at all levels of the organisation. I
Excellent analytical, problem-solving, and decision-making skills, with the ability to understand and interpret complex information and make evidence led recommendations. I
Understanding of the role the voluntary sector plays in the provision of services for older people, within the wider health and social care landscape. A
Understanding of data protection general principles, and processes, including an understanding of the DPIA and how legal agreements may be established to support effective data sharing. A
Personal attributes
Ability to deliver to deadlines within a fast paced environment, and able to prioritise capacity across multiple demands, requirements and stakeholders. I
Ability to easily communicate complex information to a variety of audiences and stakeholders at all levels. I

What we offer in return

  • Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme
  • Wellbeing days – 2 paid days per year (pro rata for our part-time colleagues)
  • Excellent pension scheme, life assurance, Bupa health cashback plan and EAP
  • Car Benefit scheme, Cycle to Work scheme
  • Home & Tech - apply to buy any Home & Tech items from 'Currys' & 'IKEA', up to £1000, and spread the cost over 12 months, interest free. (subject to affordability)
  • Blue Light Card scheme
  • You Did It Awards – recognition awards from £100-250.

Additional Information

The role will be required to be in the linked office at least once per week. In this case the linked office is One America Square. The role will be required to travel across the UK, and this may require overnight stays from time to time.

Supporting statements and anonymisation
Candidates are expected to provide a supporting statement that explains how they meet the competencies annotated with an ‘A’ in the job description, to assess suitability for the position. Age UK acknowledges and accepts that AI may be used to support the application; we do expect candidates to personalise experience, knowledge and skills and failure to do so, may result in your application being rejected.

Please submit a Word version of your CV as it will be anonymised by our recruitment system when you apply for a role. Our system is unable to anonymise supporting statements and heavily formatted CVs. Please could you remove any personal information including your name before you upload to support our inclusive recruitment process. All equalities monitoring information is also anonymised and not shared with the hiring panel. Your name and address will only be known to us if invited for interview.

Equal opportunities & Disability Confident Scheme
Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer. Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.


Reasonable adjustments
Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the Recruitment Team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.

For a full list of benefits please click here https://www.ageuk.org.uk/about-us/jobs/employee-benefits/

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