digital marketing apprenticeship jobs

wac (say it like whack) is an app for people whose pay changes week to week. Shift workers, people juggling two or three jobs, freelancers. It tracks the hours you work, estimates your payslip before it lands, and gives you the proof if you've been underpaid.

Our CEO George started it after years in hospitality, where missed hours and unpaid overtime were just part of the job. Most of our users work in retail and hospitality, so if you've ever done a Saturday at Primark or a double shift behind a bar, you already know who you're talking to.

What you'll actually be doing

Most of your week goes on making organic content for wac's consumer channels (TikTok, Meta, YouTube).

That covers:

• coming up with ideas and keeping the content calendar going
• writing scripts and hooks
• filming, most of the time yourself to camera and sometimes other people
• editing short-form video, with captions and graphics
• posting, replying to comments and DMs, and looking after the community
• Looking at what worked each month and using it to plan the next one
• Creating content for both paid and organic outreach

You'll be one of the faces of wac, so being on camera is a big part of this. You don't have to be a natural yet. You just have to want to get there.

We’re a small team, so it won’t just be social. You’ll also pitch in across the business, including:

• Customer support: answering user questions by email and in the app, and passing bugs and feedback to the right person
• Supporting the CEO: completing additional admin tasks set by the CEO if needed
• Lifecycle marketing: helping write, build and test the emails and push notifications wac sends to users
• Design: making graphics, ad creative, email assets and the odd bit of print in Canva

You’ll see how a startup runs day to day, and what you hear from users in support will make your content better.

Where it goes next

You start on wac's consumer socials. Once those are running well and you feel confident, you'll start helping with two more:

• Our CEO's channels. Planning, filming and editing content with George, and helping shape what she posts about.
• wac's business socials. Talking to employers and partners, mostly on LinkedIn. Different audience, different tone, and you'll learn which platform suits which message.

Who we're looking for

You don't need marketing experience. We care a lot more about what you've made than what's on your CV.

You'll probably

• already post content, on your own account or someone else's
• be able to edit video on your phone or laptop (CapCut is perfect)
• know what makes you stop scrolling, and why
• write clearly and spell properly
• be organised enough to post when you said you would
• take feedback and try again

Bonus points if you

• have used CapCut, Canva or something similar
• know your way around a ring light and a mic
• have worked in retail or hospitality yourself
• Understanding of ai tools like Claude or ChatGPT

Multi Channel Marketer Training

During this advanced apprenticeship, you will learn a vast range of knowledge, skills and behaviours, covering topics such as:

• Brand management
• Content creation, SEO and utilising AI
• Online and offline marketing, including Google Ads certification

You will undertake the ground-breaking Professional Apprenticeships Multi Channel Marketer Level 3 qualification. Professional Apprenticeships are an Ofsted Outstanding rated provider, and also hold the title of Bristol and Bath Apprenticeship Training Provider of the Year for 2021.

The training is delivered using a hybrid model and can be delivered fully remotely if needed. You will have monthly 1-2-1s with your assigned tutor, along with monthly group sessions, where one topic will be covered in detail, and you will have the opportunity to meet and work with all the other apprentices on the course.

The programme is designed to mould you into a high-level, all-rounded digital marketer. You will learn in detail about:

• Principles of Marketing
• Social media
• Brand management
• Creating content
• Evaluating and reviewing campaigns
• Paid media (PPC) and much more

These modules are designed to jump-start your career and make you stand out in an increasingly competitive field, boosting your future earning potential.

Progression

This is an incredible opportunity to join the business at a time of growth and really make the role your own. This employer is looking for someone who, if successful, will progress on to a permanent role in the marketing department and really drive the function forward.

Culture & Benefits

During your apprenticeship, you’ll be working for a friendly, supportive employer who value their team above all else. This is an incredibly exciting time to join the team and become an integral part of their growth. You can look forward to first-class support, a friendly and relaxed atmosphere and team events.

INDM

Pay: £18,720.00 per year

Work Location: In person