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Job Post Details

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Digital Marketing Specialist - job post

Southern Doors Ltd
Tonbridge TN12 5LP•Hybrid work
Permanent, Part-time

Location

Tonbridge TN12 5LP•Hybrid work

Benefits

Pulled from the full job description

  • Flexitime
  • Free parking
  • Work from home

Full job description

About Us

Southern Doors Ltd is a growing installer of Garage Doors and associated products, committed to delivering high‑quality products and exceptional service. We are looking for a skilled Digital Marketing Specialist to strengthen our online presence, enhance our website, and drive measurable growth across all digital channels.

Role Overview

This is a hands-on role covering SEO, PPC, website optimisation, analytics, and local search. You will take ownership of improving our visibility, generating quality leads, and supporting a full website update and digital marketing refresh.

Key Responsibilities

SEO & Website Development

- Manage on-page and technical SEO improvements

- Conduct keyword research and competitor analysis

- Optimise site structure, metadata, content, and internal linking

- Work towards a full website refresh and ongoing content enrichment

Analytics & Tracking

- Set up and manage GA4

- Implement tracking tags and events via Google Tag Manager

- Produce reports with insights and recommendations

Paid Social Media

- Create optimised Facebook and Instagram advertising campaigns

- Increase reach, engagement, and conversions

Backlinks, Local SEO & Citations

- Build high-quality backlinks through ethical outreach

- Optimise Google Business Profile

- Carry out citation building for improved local search visibility

Platforms & Tools

- Use SEMrush for keyword research, audits, competitor insights, backlink analysis, and rank tracking

- Use BrightLocal for local SEO reporting, citation management, Google Business optimisation, and reputation monitoring

Content & Publications

- Assist with blog articles, product updates, and promotional publications

- Ensure consistent branding across all digital channels

Skills & Experience Required

- Proven experience in digital marketing

- Strong SEO knowledge (on-page, off-page, technical)

- Confident using SEMrush and BrightLocal

- Experience with Facebook and Instagram ads

- Strong understanding of GA4, Google Tag Manager, and Search Console

- Ability to update and optimise websites (WordPress or similar)

- Excellent written English and communication skills

- Strong analytical mindset with reporting experience

Desirable

- Experience in the home improvement or construction sector

- Basic graphic design or video editing

- Understanding of CRO (Conversion Rate Optimisation)

What We Offer

- Opportunity to take ownership of digital marketing strategy

- Supportive team environment

- Significant involvement in a full digital transformation project

- Competitive salary and benefits

- Professional growth and development opportunities

- Remote & flexi working if preferred, although must be prepared to work from our Hadlow office from time to time as required.

- Employed or self-employed

How to Apply

Please submit your CV and a brief cover letter explaining why you are the right fit for this role.

Job Types: Part-time, Permanent

Pay: £13,000.00-£24,000.00 per year

Expected hours: 15 – 20 per week

Benefits:

  • Flexitime
  • Free parking
  • Work from home

Language:

  • English (required)

Work Location: Hybrid remote in Tonbridge TN12 5LP

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