Pay per started application
Only pay for started applications
Indeed is moving on from pay per click pricing to help you find higher-intent, ideal candidates for your jobs. Now you’ll only pay when a candidate starts an application.
How these changes help you
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Pay for results
Focus your budget where it counts when you only pay for started applications.
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Drive efficiency
Our dynamic bidding technology optimises spend so you can fill roles more efficiently.
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Monitor performance
View performance metrics in a centralised dashboard.
Let's chat about getting started
Thank you! We’ll be in touch shortly to discuss your hiring goals.
Frequently asked questions
Pay per started application (PPSA) refers to Indeed’s new performance-based pricing model. A “started application” is when a candidate potentially expresses interest in your job, such as by hitting the “Apply” button on the job view page. This helps you connect with higher-intent candidates.
The traditional pay per click (PPC) pricing model charges employers for all sponsored clicks that lead to the job view page. The new PPSA pricing model charges employers when a candidate undertakes an action to start the application process. So with PPSA, you’re less likely to pay for clicks that do not drive tangible results.
PPSA pricing continues to use the live auction model, meaning actual costs are variable and are determined by the talent marketplace, coupled with our matching technology and your available budget. To get a better understanding of what healthy budgets look like for your jobs, please reach out to your Indeed rep.
Jobs that qualify for PPSA include Indexed Sponsored and Hosted Monthly Jobs. Reach out to your Indeed rep to confirm eligibility in your market.
No additional upfront set up is required for PPSA. Eligible jobs will automatically be opted into the new pricing model. There will be no changes to budgeting, campaign setup, invoicing, or reporting/analytics.
We want to ensure all eligible employers benefit from Indeed’s latest innovations. Qualifying jobs will be automatically opted into PPSA pricing, without the option to revert back to PPC. Please reach out to your Indeed rep if you have any questions on ensuring your campaigns are set up for success.