Zuto Case Study

Zuto Case Study

Driving Results: Zuto transforms its recruiting with Indeed

How Indeed’s tailored solutions put Zuto on the fast track to becoming a renowned employer.

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Zuto and Indeed: 
The story at a glance

B Corp company Zuto is going through a continued period of growth, focussing on technology-driven, customer-first products, coupled with human experience to support and educate customers through the car buying journey. 

Their contact centre teams play a key role in this, and hiring quality candidates who meet their values is important. Zuto wants to maintain the high-performance, people-focussed culture they have whilst scaling the size of the team, so Zuto partnered with Indeed to overhaul its recruitment strategy. 

After working closely with Zuto to understand its hiring challenges, Indeed proposed targeted solutions. Sponsored Jobs and Employer Branding tools boosted Zuto’s visibility, and reduced hiring costs by 50%. Smart Sourcing improved candidate quality, leading to better hires and retention. 

Through continuous strategic support, Indeed helped to optimise Zuto’s recruitment processes. Looking ahead, Zuto sees Indeed as an essential partner that can help it grow, attract top talent, and become a household employer name in car finance.​

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“ “Where we’ve got to in the last two years through working with Indeed is huge within our recruitment. I'm really excited to see where we can get to over the next couple of years.”

Ellen Peak Contact Centre Recruitment Manager at Zuto

A little bit about Zuto

Zuto is a fintech on a mission to revolutionise the car finance industry and bring more transparency to customers. The Manchester-based company works with a large marketplace of lenders and helps customers find the right car and finance that package suits them.

As a people-first company, B Corp Zuto pride themselves on being an “employer of choice”, championing an inclusive culture and making employee wellbeing of utmost importance. They have big growth ambitions, and to do that, they need to find the right “Zutonites” – and fast.

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Zuto’s journey with Indeed

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  1. Limited brand awareness

    Zuto’s Employer Brand was not as well known as they would have liked, which made it more difficult to attract candidates.

  2. High recruitment costs

    Zuto utilised several recruitment agencies with high hiring costs. This was financially challenging and impacted their overall business operations.

  3. Finding the right fit

    Zuto wanted to find quality candidates whose skills and values aligned with the company’s goals, and who fit the “Zutonite” profile.

  4. Data-driven recruitment strategies

    Traditional recruitment agencies and strategies were costly and ineffective. Zuto wanted to shift to data-driven hiring methods to reach better candidates.

“ We get a lot more applications, we’re able to speak to a lot more candidates–in terms of the workload for the recruitment team it’s helped massively.”

Ellen Peak Contact Centre Recruitment Manager at Zuto

Features for success

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Employer Branding Hub

Zuto leveraged Indeed’s Employer Branding hub to improve Zuto’s reputation and brand awareness among job seekers, elevating their reputation as a prominent employer in Manchester.

Smart Sourcing

Smart Sourcing helped Zuto use hiring algorithms and data to target potential candidates more effectively. This resulted in higher-quality applications, better hires, and improved employee retention.

Sponsored Jobs

With sponsored job postings, Zuto’s job listings appeared prominently in search results. This reduced the time it took to find and hire suitable candidates.

Strategic Partnership

Continuous support and regular strategy sessions helped Zuto optimise its recruitment processes.
Their account manager is readily available to address any issues and offer personalised advice.

Fueling business growth with a strong recruitment partnership

Zuto received strong support and strategic advice from Indeed, especially from its dedicated account manager. This relationship has been crucial to its success.

Looking ahead, Zuto believes Indeed will play a critical role in its growth and recruitment strategy, anticipating a continued strong partnership to attract top talent and achieve its ambition of becoming a household name in car finance. 

Zuto is confident in Indeed’s understanding of its unique needs, and Indeed’s ability to respond with effective solutions will support Zuto’s long-term goals and business success.

Go bigger on recruitment

A job is more than salary and benefits. It’s the culture, it’s the people, it’s the mission — it’s everything. With Indeed and Glassdoor, candidates can finally see the full picture…helping your business stand out in a historically competitive job market.

Learn more by emailing ukmid-market1@indeed.com