graduate publishing jobs

Part Time, 20 hours per week
Location: London
Reports to: General Manager

Suitable for: University students, recent graduates and experienced professionals seeking part-time work

About BEIYA UK

BEIYA UK is a London based education company supporting Chinese students through academic programmes, study tours and student services in the UK.

Our work includes educational programmes with leading UK universities and academic institutions, academic tutoring and study support, as well as activities designed to help international students make the most of their academic and cultural experience in the UK.

We are a small and growing UK team, which means team members have the opportunity to work across real projects, contribute ideas and take meaningful ownership of their work.

Role Purpose

BEIYA UK is looking for a proactive and commercially minded Marketing & Student Engagement Assistant to support the growth of our education and student services business in the UK.

The role is primarily responsible for the day-to-day operation of BEIYA UK's Chinese social media channels, particularly Red-Note (Xiaohongshu), alongside content creation, student community engagement, marketing activities and lead generation.

This is a hands-on role within a small team. Direction and support will be provided, but we are looking for someone who can understand the objective and target audience behind their work, think independently, organise their work effectively and take ownership of delivering work to a good standard.

Key Responsibilities

Social Media & Content

• Manage the day to day operation of assigned social media accounts, particularly RedNote (Xiaohongshu)
• Plan, create and publish relevant image, text and video content
• Develop content topics and publishing plans based on business objectives and target audiences
• Monitor comments, messages, enquiries and account performance
• Review performance data and use insights to improve future content and account operation

Student Community & Events

• Support the operation and development of BEIYA UK's student communities
• Create relevant content and maintain regular engagement with target students
• Plan and support online and offline student events, talks, workshops and
• promotional activities
• Coordinate event promotion, registration, participant communication and practical arrangements
• Support post event follow up, including enquiries, leads and conversion opportunities

Lead Generation & Marketing Support

• Identify and record potential customer enquiries and leads generated through social media, communities and events
• Maintain accurate and traceable lead records and follow agreed follow up processes
• Support marketing campaigns for BEIYA UK's academic tutoring, student support services and other products
• Contribute ideas for improving audience reach, engagement, lead generation and conversion

What We Are Looking For

We welcome applications from candidates at different stages of their studies or careers. Previous professional experience is not essential. We are more interested in your understanding of social media and student audiences, your ability to think independently, learn quickly and deliver work to a good standard.

You should be able to:

• Understand the objective, target audience and requirements behind a task
• Turn a brief into a logical and usable first draft
• Think independently and contribute sensible ideas and suggestions
• Take ownership, prioritise effectively and follow work through
• Check your own work carefully for accuracy and completeness
• Apply feedback effectively and ask for clarification or support when needed

Skills & Experience

Essential

• Excellent written Chinese and good working English
• Strong understanding of RedNote (Xiaohongshu) and Chinese social media content
• Ability to create engaging written and visual content
• Good organisational skills, attention to detail and ability to work to deadlines
• Good communication and interpersonal skills

Desirable

• Experience managing RedNote (Xiaohongshu) or another social media account
• Experience with Canva, video editing or other content creation tools
• Experience organising student, university or community events
• Experience managing student communities
• Understanding of Chinese students studying in the UK
• Experience in education, student services or related sectors

Performance & Bonus

The role has clearly defined performance expectations covering social media, content, community engagement, events and lead generation. In addition to base salary, a performance related bonus scheme provides additional earning potential for strong measurable results, including social media growth, qualified leads, community growth, high performing content and successful customer conversion.

Working Arrangements

The role is 20 hours per week and based in London. Some flexibility may occasionally be required to support student events or activities outside normal working hours, with arrangements agreed in advance.

Work Location: In person