Improving job performance with Indeed Analytics
Indeed Analytics helps you understand how your job postings and job ads perform on Indeed. In this article, you'll find out how to use Indeed Analytics to improve job posting performance and get better results from recruitment.
Find out more about reviewing recruitment metrics and creating reports in our article on measuring and analysing performance.
Key metrics and how to improve them
Some recruiting analytics features may not be available for all accounts or regions.
Impressions
What it means
The number of times your job posting appears in Indeed search results.
How to improve
- Use clear and accurate job titles
- Add relevant keywords jobseekers search for
- Set the right recruitment budget for your role
Clicks and click-through rate (CTR)
Clicks
The number of times jobseekers click your job advert.
CTR
Clicks divided by impressions. This shows how strong your job ad performance is in search results.
How to improve
- Use simple and specific job titles
- Avoid jargon or internal terms
- Add the pay range when possible
- Share the schedule and location early in the job description
- Make the first 2–3 lines easy to scan and understand
Find out more about writing effective job descriptions and titles.
Cost per click (CPC)
What it means
How much you pay each time someone clicks your Sponsored Job.
How to improve
- Set your job advertising budget based on market competition
Applies
What it means
The number of job applications submitted for your job post.
How to improve
- Keep the application process short
- Use Indeed Apply to make applying faster and easier
Cost per application (CPA)
What it means
The average cost for each completed application.
CPA may not be available for all employers, regions or contract types. If you don’t see CPA, use average CPC and conversion rate to understand performance.
How to improve
- Adjust your budget to meet your hiring goals
- Focus on improving clicks and applications to increase efficiency
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