Using Indeed Applicant Tag to track applications
Indeed Applicant Tag (IAT) is a tool that helps employers track job applications. It works for companies that post jobs on their own career site or ATS, not directly on Indeed. With IAT, you can track completed applications that come from Indeed
Use this tool if you want application data in Indeed Analytics and your ATS, but you don't post jobs directly on Indeed or use Indeed Apply. IAT helps you measure return on investment, improve campaign performance and understand how candidates apply to your jobs.
Benefits of Indeed Applicant Tag
With IAT, you can:
Track how many applications come from Indeed
Get clearer insights into how Sponsored Jobs campaigns perform
Use accurate application data in reporting
Improve job ranking so jobseekers see the most relevant roles first
Build better predictions for budgeting and campaign planning
How Indeed Applicant Tag works
Your Indeed representative will send you two JavaScript snippets.
One is for the job landing page.
The other goes on the page immediately after an application has been completed.
When a jobseeker clicks a job on Indeed, a tracking token is added to the landing page URL.
The first snippet saves this information in a first-party cookie.
After the application, the second snippet collects and sends the data to Indeed
No personal information is collected; only that an application occurred.
Requirements for using the Indeed Applicant Tag
Job feed
Jobs must be in an XML feed.
Technical set-up
Your ATS or website must:
support JavaScript
allow snippets on the landing page and post-application page
Matching domains
The landing page and the post-application page must share the same domain.
Legal compliance
In GDPR regions, you must have a cookie consent banner and mention Indeed in your Privacy Policy.
Requirements for using the Indeed Applicant Tag
All requests and setup checks go through your Client Success representative.
Not got a designated representative? Contact your Indeed account manager or our support team.
FAQ
Question: do I need Indeed Apply to use IAT?
Answer: no. IAT is an alternative for employers who don't use Indeed Apply.
Question: does IAT collect personal candidate data?
Answer: no. IAT only records that an application was completed.
Question: can I use IAT if my post-application page is on a domain different from my landing page?
Answer: no. Both pages must be on the same domain.