About Employer Branding Ads

Employer Branding Ads (EBA) let you reach high-quality jobseekers through your brand story. These ads run across Indeed, Glassdoor and off-site to let candidates find out more about your company and consider applying.

Some product features may not be available in all countries.

Purpose

In one simple process, you can target jobseekers by location, search behaviour and CV to:

Boost awareness and consideration
Promote your company in new locations
Attract candidates for functions your company isn’t known for

How do Employer Branding Ads work?

Employer Branding Ads work by placing desktop- and mobile-optimised display ads on Indeed, Glassdoor and off-site to re-target recent jobseekers.

Off-site ads are shown to relevant users browsing sites outside of the Indeed platform. This helps you extend your reach beyond Indeed.

When a jobseeker clicks on an Employer Branding Ad, they will be driven to your Enhanced Profile (Glassdoor), Company Page (Indeed) or your company’s own careers page to help you tell your brand story.

If you want to set up an Employer Branding Ad, please connect with your Glassdoor sales representative.

What do Employer Branding Ads look like?

Employer Branding Ads will appear in four formats. Based on your target audience, we will match ads with jobseekers in a blend of these four formats for optimal reach across mobile and desktop.

Ad type

Ad location

Content needed

Format 1

Indeed
Off-site
Facebook and Instagram
Glassdoor

Header image (1400 x 400 px)
Brand text (95 characters maximum)
Call-to-action text (30 characters maximum)
Your click-through URL (Indeed, Glassdoor or external website)

Format 2

Glassdoor
Off-site

300 x 250 px image in jpg, jpeg or png file formats
Your click-through URL (Indeed, Glassdoor or external website)

Format 3

Glassdoor

Cover photo image (1440 x 275 px in jpg, jpeg or png file formats)

Format 4

Glassdoor

1000 x 750 px image or 500 x 375 px image in jpg, jpeg or png file formats (100 kB maximum)
ID to a Featured Review (if not provided, a five-star review will be sourced from your profile)

Note: Third-party impression tracking is supported for each of the four formats above when you provide an optional impression pixel.

Adding video to Employer Branding Ads

You can separately purchase EBA with video to add video to your Employer Branding Ads.While Indeed does not offer a self-service video ad option, you can create your video content and then contact your Indeed or Glassdoor representative to set your campaign up.Videos cannot be longer than one minute. Additional specifications are listed below for your video ads:

File size	25 MB maximum
Video aspect ratio	Aspect ratio: 16:9, 4:3 (3:2 is not accepted)
Video size	1280x720, 1920x1080 or 1440x1080
Video bitrate	15–30 Mbps (CBR)
Video frame rate	23.98, 25 or 29.97
Video length	15, 30 or 60 seconds max. animation times – Recommend 15 or 30
File type	Quicktime (.mov), Mpeg-4 (.mp4) or flv
Video playback rate	The platform we use transcodes raw video files for best performance on publisher sites.
Audio bitrate	192 kbps minimum
Audio sample rate	48 kHz
Audio code	H.264
Click-through URL	Videos will click through on supported inventory. Some publishers do not support clicks on ads. Options for landing pages are the same as static Employer Branding Ads.

Tracking performance of Employer Branding Ads

Sign in to your Indeed account.
Go to Analytics and select Employer Branding Ads at the top of the screen.

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