Looking to fill a number of niche positions and preserve its tight-knit company culture, a premier UK price comparison website uses Indeed to match its specialised positions with quality candidates.
As one of the UK’s leading price comparison websites covering everything from car insurance to credit cards, comparethemarket.com has expanded rapidly over recent years. This growth created significant hiring needs and while everyone was eager to fill open positions, the company wanted to preserve its entrepreneurial roots and find candidates that would be the best fit for its innovative team.
Getting access to a wide pool of skilled candidates from throughout the UK was a challenge because the company’s headquarters in Peterborough, Cambridgeshire are located outside traditional centres of commerce such as London, Birmingham or Manchester. comparethemarket.com wanted to generate awareness of its unique culture and exciting employment opportunities, and these efforts hinged on the ability to communicate with a large audience of qualified jobseekers.
"Indeed performs by helping us raise brand awareness and drive traffic to our recruitment microsite."Matthew Sagar, Recruitment Manager
comparethemarket.com created a careers microsite to highlight its distinctive culture and employment opportunities. The company is proud of its agile methodology and focus on innovation and collaboration, and Indeed was an ideal platform to communicate that message, drive traffic to their postings and attract the right candidates. “Our focus is finding quality candidates with niche skill sets,” said Matthew Sagar, Recruitment Manager at comparethemarket.com.
By providing a steady flow of traffic, Indeed maximised exposure of comparethemarket.com’s job postings among the UK talent pool. The pay per click recruitment campaign built significant momentum and enabled the firm to make weekly hires of top talent to join the team in Peterborough. “We’ve made 30 plus hires in the past 8 months,” Sagar said. And, while other recruiting sources returned some results, often candidates presented were from overseas and without work eligibility.
“Indeed makes campaign management simple and flexible,” Sagar said. “It’s easy to adjust our budget and prioritise certain vacancies over others. We get the results we’re looking for without the hassle and it means I have more time to connect with quality candidates.”