Account Manager Job Description: Top Duties and Qualifications

An Account Manager, or Client Manager, serves as the liaison between a company and its customers, ensuring outstanding customer service and client satisfaction. Their duties include developing account plans, managing client relationships and delivering proposals. 

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Account Manager duties and responsibilities

An Account Manager serves as the single point of contact for all customer inquiries about the accounts they manage. Other duties and responsibilities an Account Manager may perform include:

  • Communicating to clients clearly and addressing their concerns and resolving any conflicts that arise 
  • Raising clients’ business concerns and needs to the company’s management
  • Negotiating and closing business contracts with existing and new clients 
  • Delivering sales pitch to prospective clients
  • Preparing and presenting business and account updates to the company’s management and clients
  • Monitoring the budget of the client, explaining costs or expenditures and discussing new terms if necessary
  • Following up clients to ensure they are satisfied with the company’s products or services
  • Contributing information to sales strategies by assessing current product results, monitoring competitive products, assessing needs to be filled and analysing customer reactions

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What does an Account Manager do?

Account managers serve as the link between the company where they work and the specific customer accounts they have been assigned to manage. They carefully assess a client’s needs and look for ways to meet these objectives. If a problem arises, Account Managers coordinate with the appropriate departments within their company to resolve the situation. 

Majority of Account Managers work full-time salaried positions and carry out most of their duties in an office setting. They are sometimes required to travel to meet with their company’s clients. They are also required to conduct research to find new potential clients. 

Account Manager skills and qualifications

An Account Manager needs several skills to perform their day-to-day duties effectively. These skills include:

  • Verbal and written communication skills 
  • Excellent understanding of the company
  • Strong negotiation and customer service skills 
  • Multitasking skills
  • Data collection and analysis skills
  • Listening skills 
  • Interpersonal skills
  • Emotional intelligence 

Account Manager experience requirements

Account Managers are usually required to have at least three years of work experience in management, customer service, business development or sales. They must also have experience working in the industry of the company with which they want to work, such as technology or finance. 

Account Manager education and training requirements

Account Managers are typically required to have a bachelor’s degree in sales, business administration or a relevant field. They may also need to complete specific training in the department or industry in which their company operates, as well as the computer applications they use. Some employers prefer candidates with a master’s degree, usually in marketing or business. Some employers also prefer Account Managers with industry-recognised certifications, such as the Certified Strategic Account Manager certification, which is offered by the Strategic Account Management Association. 

Account Manager salary expectations

According to Indeed salaries, the average salary of an Account Manager is  £30,846 per year. Salaries for Account Managers vary depending on several factors, such as the size of the company, previous work experience, level of education and geographical location.

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