Accounts Manager Job Description: Top Duties and Qualifications

An Accounts Manager, or Accounts Coordinator, acts as a link between an organisation and its clients. Their main duties include assessing the needs of clients, identifying ways to meet those needs and handling complaints from clients.


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Accounts Manager duties and responsibilities

Accounts Managers’ duties and responsibilities differ depending on the nature of the organisation they work for and the needs of their clients. They typically have the following daily duties and responsibilities:

  • Communicate with clients to assess their requirements and to make sure they understand each case.
  • Build strong relationships with clients to maintain business and to acquire new customers.
  • Collaborate with the internal departments of the organisation to ensure they meet the client’s requirements.
  • Resolve complaints and keep track of all processes pertaining to every client account.
  • Act as the client’s representative in the organisation to facilitate the best customer service for each client.
  • Collect and analyse data about consumer behaviour to understand trend changes in clients’ needs.


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What does an Accounts Manager do?

Accounts Managers are responsible for ensuring that the organisation’s internal departments understand the clients’ needs correctly because they need to handle the different aspects of the clients’ work. They do this by evaluating clients’ needs and finding ways for the organisation to meet these needs for maintaining good relationships with clients. They also help with handling complaints, process data and ensure that their clients get the best possible service from their organisation. 


Accounts Manager skills and qualifications

An Accounts Manager needs excellent verbal and written communication skills to liaise between clients and the organisation. Accounts Managers need the following skills to fulfil their duties and responsibilities successfully:

  • Outstanding problem-solving skills to address clients’ complaints or needs
  • An updated understanding of consumer behaviour in their industry
  • Strong customer service and interpersonal skills to deal with different clients and departments in the organisation
  • Analytical skills for analysing clients’ data
  • Multitasking and time management skills to manage multiple clients and tasks at the same time
  • Advanced negotiation and motivational skills
  • Attention to detail and strong organisational skills 


Accounts Manager experience requirements

Most organisations look for Accounts Managers who have two or more years of experience in a similar industry. Some organisations prefer candidates who have experience as Accounts Managers or in other leadership roles. Other organisations accept applications from candidates who have experience in lower-level positions, such as a Junior Accounts Executive or Assistant Account Manager in the same industry if they have also completed an internship in accounts or relationship management. 


Accounts Manager education and training requirements

The type of degree required for the job depends on the specific industry of the organisation offering the position. For most Accounts Manager positions, candidates need a bachelor’s degree in marketing, sales or business administration. Some organisations prefer candidates to have a master’s degree with knowledge and experience of client relations. Other organisations look for candidates with certifications, such as the Strategic Account Manager Certification from the Strategic Account Management Association.


Accounts Manager salary expectations

According to Indeed Salaries, the average salary for an Accounts Manager is £30,713 per year. The salary level for an Accounts Manager depends on the company, its location and the years of experience required.


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Accounts Manager job description FAQs


What is an IT Accounts Manager?

An IT Accounts Manager specialises in information technology and manages the business relationships between an organisation’s internal and external customers. They have to understand the IT needs of the clients to ensure that the organisation can meet the client’s IT requirements on time and within the specified budget.


What should you look for in an Accounts Manager's CV?

It would be best if you looked for CVs that reflect proven sales successes and retention skills. Try to check the CVs from candidates who have demonstrated their skills to generate new business for meeting targets, including skills to increase revenue from the accounts they manage. Depending on the position and your sector of operation, you should look for candidates with industry-specific knowledge.


What are the reporting lines of an Accounts Manager?

Accounts Managers typically report directly to an Account Director, but they can also report to the head of a department or unit. Accounts Managers deal directly with clients, and they usually do not have any subordinates to manage.


What is the difference between a Salesperson and an Accounts Manager?

A Salesperson is responsible for attracting clients through cold calls or following up on leads. Once the Salesperson closes the deal with the new client, the organisation will assign an Accounts Manager to the new client. The Salesperson briefs the Accounts Manager on the client, but will then return to attracting more clients for the organisation. The Accounts Manager then becomes responsible for the new client.

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