Advertising Manager Job Description: Top Duties and Qualifications

An Advertising Manager, or Marketing Strategist is responsible for coordinating departments to research and develop effective outreach and advertising campaigns. Their primary duties include promoting interest in a company’s services or products, launching market research and preparing advertising budgets. 


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Advertising Manager duties and responsibilities

The nature of an Advertising Manager’s work depends in part on the size of the company. In large agencies or companies, they may supervise a staff of employees within an advertising department and collaborate with other departments such as sales or marketing.Their main duties and responsibilities include:

  • Working with staff or department heads to discuss topics such as marketing plans, budgets and contracts and the selection of advertising media
  • Planning marketing campaigns such as giveaways, vouchers and contests
  • Developing advertising campaigns, determining which media to promote in such as billboards, online, print, television and radio
  • Negotiating contracts for advertising
  • Evaluating the feel and look of plans and sketches for an advertisement that are used in layouts and websites. 
  • Conducting market research studies and reviewing their findings to understand clients and market opportunities for companies
  • Creating pricing strategies for services or products marketed to the targeted clients
  • Meeting with clients to provide marketing recommendations and directing the hiring of promotions, marketing and advertising staff and supervise their daily activities


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Advertising Manager Job Description Examples:


Example 1

Digital Advertising Account Manager - Client Success Team (Italian, Spanish or German Fluent). **So we can reach you and our emails aren't sent to spam, please whitelist @[website] *This is a remote-based role but the employee is required to be located in Scotland, UK. Account Managers at Channel Bakers are the beating hearts of our account teams. You are the glue that holds everything together as you oversee the day-to-day running of client accounts and ensure that all strategy is executed on time and to budget. As a seasoned Account Manager, you will have the confidence and competence to support a range of diverse clients from new to the market right through to more the more strategic complex clients/brands. You are a strong and effective communicator, taking the lead on day-to-day client interactions and seamlessly sharing information and data to the Strategic Account Executive and Advertising Specialists. With acute attention to detail, you oversee and track click credits, budget pacing, customer deliverables and take any ad hoc client requests in your stride. You are a guru on all things related to Search Strategy and Demand Side Platform (DSP) and utilize this knowledge to leverage optimum campaign outputs for our clients. As the right hand to the Account Executive, you support them with strategic client communication, quarterly business reviews, presentations, and developing media plans. Supporting the Advertising Specialist, you ensure that they are set up for success with all of their daily tasks which include building & optimizing campaigns, keyword development, and developing Calls to Action. You relate well to people and are able to build rapport easily. You are known for giving good advice and are always ready to help others by providing well-thought-out solutions. You have a keen interest in business and are acutely aware of how strategies and tactics work in the marketplace. Required Experience & Qualifications: Minimum 4+ years of Marketing or Advertising account management experience in a fast-moving, client-facing environment Degree in Public Relations, Marketing, Advertising or Communications preferred. Experience of Amazon Advertising and exposure to Demand Side Platform (DSP) significant advantage. Experience of working within a high performing team Strong analytical and qualitative skills - numbers don’t scare you! Proficient user of standard office software (MS Office etc.). Intermediate or advanced excel skills an advantage. Proven ability to cultivate and foster new relationships and deepen existing ones Proven track history of driving your own professional and personal development Everyday Tasks: Communicate regularly with clients via calls, email, and in-person meetings to update on campaigns and discuss campaign actions and activities. Oversee budget pacing & management, click credits tracking, launching campaigns, optimizing rulesets, and all DSP activity Prepare reports and analyze data and insights Carry out brand and product research. Support the Strategic Account Director or Executive with strategic client needs. Support Advertising Specialist to ensure their tasks are completed accurately and on time. Communicate and collaborate cross-functionally within Channel Bakers with other key stakeholders including Finance, Engineering, Creative and People & Culture. Working at Channel Bakers Working at Channel Bakers is a job like no other. We are a truly global organization with our HQ in Anaheim, California, and offices located in Seattle, the Philippines as well as the UK. We are proud to have a very diverse team of Bakers from all over the world including the US, Germany, France, Brazil, Scotland, Pakistan, Italy and Mongolia to name a few! Togetherness is very important to us and we regularly take time to connect and have fun together as a team. We get to work alongside some incredibly talented co-workers and partner with some of the world’s most prolific and inspirational Brands. Our core tenet is that we exist to help people, and this is at the heart of all that we do. We enjoy the challenge of new and unfamiliar tasks; change is our normal and we can shift gears comfortably. We love to exceed our goals, both work and personal and most importantly we are dedicated to exceeding the expectations or our clients. We value it helps us help others, better. Job Perks Private Medical Insurance. Healthcare Cash Plan Life Insurance Retirement Savings Plan with 4% employer contribution. Flexible Working Paid volunteer time Regular team social events Access to Employee Assistance Program

Example 2

Why would you want to work for us? We are an ambitious, fast-growing company that values our people above all else. Our mission is to disrupt talent attraction and employer brand advertising for good and we need people who want to join us on this journey. As our Digital Advertising Manager in a small but growing team, you would feel comfortable running and managing PPC campaigns across social media and Google and relish the opportunity to optimise and improve campaign results. You will be strategy-focused and passionate about shaping the Marketing strategy for the company as well as the clients we work with. What we can offer you * Extensive training and a development plan to stimulate your growth and opportunities within Socially Recruited * Flexible working… split time between home [2 days] and the office [3 days] * An inspiring and entrepreneurial work environment * An enthusiastic team from whom you’ll learn a lot from as well as have fun with * A great office environment and location (for when times are a bit more ‘normal’…) - Pizza Tuesday's - what's not to love?! - Free Thursday & Friday afternoon drinks. Again, what's not to love?! * Work with household name brands, such as Tesco, Dyson, DHL, NHS, E.ON, Mind, HP, Nationwide and man more. and Duties * Social advertising and Google Ad campaign setup for a variety of clients * Optimisation according to guidelines * Ad copywriting * Display advertising * Preparation of client reports * Account management and administration support for sales staff * Working closely with Directors to ensure all objectives are being met * Keeping up to date with the latest industry trends and attending events where needed Qualifications and Skills * 2+ years experience of PPC advertising * Google Ads experience would be preferred * Good interpersonal skills and the ability to effectively communicate with colleagues and clients * A motivated self-starter with a passion and interest for digital and search advertising You will be joining a fun, outspoken team with a mix of skills and experience. Your career development path could roll out towards lots of exciting opportunities as our business grows.

Example 3

Description There's no feeling quite like uniting tech lovers everywhere and we get to do it every single day. Connecting our people, our customers and our partners. We're a team of 41,000 colleagues working across nine countries to deliver excellence. Be part of framing the future with us. You'll certainly feel proud when you see what you can achieve here. The Brand, Comms and Planning team sits at the heart of marketing for Dixons Carphone. Leading and orchestrating marketing, strategy and comms for Currys PC World, Carphone Warehouse and TeamKnowhow achieve their ambition to help all everyone enjoy amazing technology. The role of an Advertising Manager is to lead the end to end delivery of advertising campaigns. We’re looking for someone to strategically plan and deliver end-to-end multi-media advertising campaigns across both Curry’s PC World & Carphone Warehouse. They will deliver end to end campaign management, creative and agency briefing, campaign set-up, optimisations and post campaign wrap ups. The Advertising Manager work collaboratively with the Team to build holistic comms plans. Alongside other key stakeholders across multiple business functions to build better awareness of advertising across the board. As part of this role, you’ll be responsible for: Managing all ATL creative development and media for within allocated budget: Take the briefs and own initiatives end-to-end, across all media channels (TV/VOD, Print, Radio, Digital/Social and OOH) Engaging the business with advertising plans: Be brilliant at engaging the business with our creative, technical and financial plans, these can be responses to briefs, stakeholder sign-off meetings and more. Driving short- and long-term sales through creating amazing responses to briefs, setting principles in foundation of advertising across varies brand and tech and product/price led comms. Orchestrate Advertising foundations: Great creative comes from having the latest thinking, such as processes, changes across media landscape or creative principles embedded in the team & ways of working. Managing ‘agency’ relationships both creative, media and internal studio: Ensure the team and agencies are constantly looking at innovation and improvements across media, data, digital platforms, creative and processes. Desired skills & experience: Demonstrable experience in an advertising or marketing role either client or agency side Experience across ATL media channels such as TV/VOD, Print, Radio, Digital/Social and OOH Proactive and passionate about advertising and the consumer technology industry A creative mind set with the ability to influence and challenge Beyond that, we'll be with you every step of the way, enabling you to get the most out of your role. Training plans are a given, and you'll have access to additional e-learning resources to really see your career develop in the way you want. We're building a team that brings technology to people, making their lives better, easier and fuller, and you can be part of it.

Example 4

Information Security Media Group is a global education and intelligence company focused on cybersecurity. ISMG offers news, views, research, education/training, and events on the cybersecurity industry’s top topics faced by professionals in the space today! With 14 brands, 33 digital media properties, over 250 events annually, and a global audience of over 950,000 subscribers we are providing coverage across a multitude of verticals including finance, government, and healthcare. We are currently seeking an Account Manager to join our [website] division! This role would be responsible for selling opportunities for digital media advertising and custom event sponsorships. The Account Manager will be responsible for the full sales cycle including heavily prospecting new business and closing clients within cybersecurity, finance, government, healthcare and information security/technology verticals. The Account Manager will be focused on generating new business and creating new relationships with agencies, maintaining and building upon relationships with our current agency contacts, responding to proposals, and conducting presentations. This role would require the ability to acquire sponsorships for various online products such as: Sponsorship of Virtual Events, Webinars, Podcasts, E-newsletters and White Papers. Responsibilities include, but not limited to: Identify and acquire new clients through diligent and targeted outreach via cold-call/email. Respond to proposals. Networking with prospects to find other relevant contacts who may have interest in sponsorship/advertising opportunities. Selling lead generation, sponsorship/brand awareness and event advertising options including: banner ads, e-news sponsorships, webinars, podcasts, custom content, etc. Generate new business working off of a defined account list to find decision-makers and identify prospects. Create and conduct sales presentations. Achieve agreed upon sales targets and outcomes within schedule. Coordinate sales efforts with team members and other departments. Analyze the territory and market potential to maximize opportunity and revenue growth, tracking sales and providing weekly/monthly/quarterly status reports. Supply management with reports on client needs, problems, interests, competitive activities, and potential for new and existing offerings. Develop a high level understanding of ISMG's offerings and strong base level knowledge of the cybersecurity landscape to elevate prospecting communication with clients. Keep abreast of best practices and industry/market trends. Continuously improve through feedback. Maintaining relationships with current customers to maximize renewal business. Requirements/Desired Experience: At least a Bachelor’s Degree or higher in related fields. Minimum 3+ years of proven work experience as an individual contributor within a B2B sales environment closing mainly new business. Sales experience within advertising, events, and/or cybersecuity is ideal. Knowledge of digital media products. Highly motivated and target driven with a proven track record in sales. Excellent selling, communication, presentation, and negotiation skills. Outstanding time management, prioritizing, and organizational skills. Ability to create and deliver high level presentations tailored to the audience needs. Master at objection handling. Ability to complete RFP’s in accordance with prospect expectations. Strong ability to concisely convey value proposition. Relationship management skills and openness to feedback. Driven, self-motivated, energetic, and enthusiastic with a and results-driven mindset. fAScxiVp5H

Example 5

New Valley News is an established monthly free tabloid newspaper and has grown rapidly as a trusted source in print and online for local news in South Wiltshire and North Dorset. New Valley News has become highly regarded as the definitive resource to use when looking for a local service. We are looking for a team member to help us grow our print and online expansion from our Wilton offices. You will be responsible for generating new business in South Wiltshire, edge of New Forest Hampshire, and North Dorset. This opportunity is a mixture of a telephone and field-sales-based role selling print and digital advertising campaigns, and solutions to local businesses. Your job will be to develop new advertising opportunities, inspiring local businesses and communities with genuine, cost-effective ideas and solutions tailor-made for their business. *_You could also be involved in production of the print and digital version of the newspaper, and any other marketing schemes such as attending shows and other business events and developing a video unit._* Essential skills would be: Significant face-to-face client sales experience A consultative sales approach An ability to work to, and exceed, set targets Good IT skills and experience of CRM Salary, Bonus & Benefits are negotiable 21 days paid holiday, plus statutory bank holidays, for the first year Job Type: Full-time Salary: £18,000 to £24,000 per year basic, depending on experience Job Types: Full-time, Permanent Salary: per year Additional pay: * Bonus scheme * Commission pay Benefits: * Flexible schedule Schedule: * 8 hour shift Work remotely: * Yes

What does an Advertising Manager do?

Advertising Managers work for organisations or advertising agencies that create advertising campaigns. With the goal of promoting a company’s services or products, much of their focus involves developing advertising campaigns. They also identify where to place advertising, such as online, on television or in print publications. Advertising Managers may also review the effectiveness of their campaigns once they are implemented. Sometimes, they oversee special promotions such as contests designed to create interest in their company. 


Advertising Manager skills and qualifications

A successful Advertising Manager candidate will have various prerequisite skills and qualifications to perform their duties effectively, these include:

  • In-depth knowledge of strategies used in marketing and sales
  • Strong written and oral communication skills
  • In-depth understanding of English writing conventions and grammar
  • In-depth understanding of the operations of the mass media industry
  • Business management skills, including resolving HR issues, strategic planning and budgeting
  • Familiarity with various applications for tasks such as video creation and editing, website development, data visualisation and desktop publishing
  • In-depth knowledge of customer service and the strategies involved in evaluating and meeting the needs of customers


Advertising Manager experience requirements

Advertising Managers must have at least five years of experience in sales, promotions, marketing, advertising and communications. Experience working as a Communications Manager or Digital Marketing Manager is preferable. Candidates who have worked for major advertising agencies are worth considering since they have likely had more professional exposure.


Advertising Manager education and training requirements

Prospective Advertising Managers must have a higher national diploma (HND) or a bachelor’s degree in fields like communication, journalism or advertising. For senior-level positions, a master’s degree in business administration may be preferable. Some employers prefer candidates who have completed a Marketing Manager degree or a higher apprenticeship. Other employers prefer candidates who have obtained certifications from professional bodies such as the Institute of Data and Marketing, the Chartered Institute of Public Relations and the Chartered Institute of Marketing. 


Advertising Manager Salary Expectations

According to Indeed Salaries, the average salary of an Advertising Manager in the UK is £32,060 per year. This figure varies depending on factors including the candidates’ work experience, educational qualifications, the size of the company and geographical location. 


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Advertising Manager job description FAQs


What is the difference between an Advertising Manager and a Marketing Manager?

Marketing Managers and Advertising Managers do have the same end goal which is to get potential customers interested in different services or products for a company. Marketing Managers are responsible for identifying the demand of a service or product. Advertising Managers look for ways to make buyers interested in services or products. Both roles spend most of their time collaborating with other departments and working with top executives discussing crucial decisions for the company. 


What should you look for in an Advertising Manager CV?

Look for examples of how the candidate added value to their previous employer: by negotiating discounts with television networks, streamlining a process or saving money. This might be represented in pounds, percentages, data or other expressions of quantitative impact. Your objective when hiring an Advertising Manager should be to improve your company’s bottom line, so look for CVs that include specifics. 


Who does an Advertising Manager report to?

Depending on the size of the company, an Advertising Manager may report to the Chief Advertising Officer (CAO), VP of Advertising, Advertising Director, or at smaller companies, the company founder or Chief Executive Officer (CEO). 

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