What does an Area Manager do?
An Area Manager has operational responsibility for a predetermined number of shops, offices or employees, usually determined by geography. For example, an Area Manager may have an overall charge of all retail outlets in London. Another Area Manager in the same company would then have charge of all the retail outlets in Wales or Scotland.
An Area Manager is responsible for ensuring that the shops, offices and employees that fall in their area meet their sales or profit targets. They are responsible for regulating day-to-day operations and motivating their staff to succeed. A company will require an Area Manager to travel often and to implement directives from senior management teams and head offices, which are often in a different part of the country.
Area Manager skills and qualifications
An Area Manager role requires a blend of administrative, organisational and leadership skills. They will need general business knowledge and extensive knowledge of the particular market, industry or sector in which the company works. A successful Area Manager candidate will have various prerequisite skills and qualifications that typically include:
- Extensive business, marketing and sales acumen
- Excellent communication skills
- Accounting and arithmetic skills
- Ability to motivate staff to succeed
- Ability to set realistic goals and identify target areas for growth
- Ability to analyse data and present findings
- Management and leadership qualifications
- Relevant industry qualifications, for example, accounting qualifications if working in financial industries
Area Manager experience requirements
An Area Manager requires extensive business, sales and leadership experience. An Area Manager often needs to have specific experience within their industry, but experience across other sectors can also prove valuable if the skills are transferable.
An Area Manager will ideally have at least four years of experience working in business or have proven success in running their own successful business. Experience working with high-end clients, large accounts or handling large budgets is desirable. Experience meeting and setting targets, leading a team and making decisions are essential for the role.
Area Manager education and training requirements
An Area Manager should have an education in business, marketing, economics or accounting. Strong results at GCSE and A-level, alongside a relevant degree course in a business-related field.
An Area Manager can also progress toward the role if they have extensive business experience and a proven track record of sales success, rather than formal education. Acquired business knowledge is just as important as academic success. In candidates without formal education, look for a desire to progress their career through industry qualifications or leadership courses.
Area Manager salary expectations
According to Indeed Salaries, the average salary for an Area Manager is £38,386 per year. Salary may be dependent on experience, location and company.
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