Art Director Job Description: Top Duties and Qualifications

An Art Director, or Artistic Director designs the visuals for advertising campaigns, publications, films and other projects. Their duties include creating visual concepts, illustrating these concepts and managing their development.


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Art Director duties and responsibilities

Art Directors perform a range of tasks while supervising art projects from conception to completion. Their responsibilities vary depending on their sector, but often include:

  • Collaborating with clients and relevant employees, such as the Creative Director, Writer or Marketer, on design concepts
  • Creating sketches or storyboards of design concepts
  • Presenting sketches and concept ideas to clients, the Creative Director, accounts teams and other relevant parties
  • Hiring creatives, such as Graphic Directors or Photographers, to develop design concepts
  • Selecting and booking locations and studios, as required
  • Overseeing creatives to ensure they work productively and meet the brief and budget
  • Maintaining graphic consistency across all deliverables
  • Reviewing graphic materials to assess its validity and appropriateness for the brand
  • Making changes directed by clients and overseeing edits


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Art Director Job Description Examples:


Example 1

Overview: OUR Mission To provide: creative strategy generation, visualisation, and execution of creative brilliance across all forms of media with an emphasis on social media. WHY DOES THE JOB EXIST? We need to produce exceptional work in terms of strategy and execution, including creative concepting and creation of campaign/brand ‘wrapper’ We need innovative, buyable, feasible creative campaigns to satisfy demand from clients, and an ability to communicate & justify our choices to clients, based on available budget, skillset and best social strategy To ensure our work is representative of the clients’ briefs; linking their stories, their budgets with the most exciting new social strategy / trends / platforms Responsibilities: YOUR DAY-TO-DAY You will work on some of the world’s leading brands every day to generate ideas, visualising and executing them in response to briefs You will work collaboratively with our Creative Strategist, Copywriter and Creative Director to craft conceptual ideas Ensure concepts are reviewed in terms of feasibility: Clear thread to brief throughout Realistic in terms of budget Plays to Studio’s strengths Pushes the a client’s brand most effectively Use After Effects, Xd, Photoshop, Illustrator, InDesign, Typesetting and layout Demonstrate ad-style sensibility to creative messaging, concepts, and execution, working closely with copywriters. The ability to present these ideas to clients and talk it through with them In-depth knowledge of social media platforms and trends Create static and motion digital content Help out on different projects depending on capacity needs in Studio Areas in which you’ll contribute: Social content campaigns Digital communications Pitch decks Client campaign ideation Concept mock-ups Qualifications: You’ll be demonstrating that you’re: A self-starter, focused and ambitious An effective communicator with good organisational skills Able to present to our team and to our clients Able to take on new ideas, feedback and direction Excellent at multi-tasking projects with a cool head under pressure Engaged with current trends and culture, within design and out You’ll need a strong dose of agency experience and if you have been exposed to that will be an added bonus, but is not a prerequisite. Up-to-date with social platform capabilities, trends and latest developments Working at Radancy Working at Radancy means being part of a close-knit international team, based in our office near St. Paul’s in London (when we return later this year). The work we do is exciting, forward thinking and visible. Radancy Social is in demand, and it’s an exciting time to join the growing team. We continue to work with renowned organisations in diverse sectors to achieve powerful social strategies, activations and insights. As part of the team, you’ll enjoy some great benefits too: a competitive salary, private healthcare, bike to work scheme amongst other great benefits and regular company events, all within a fun and supportive working environment. If this sounds like you, apply now. Radancy is an equal opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We actively work to create an inclusive environment where all of our employees can thrive.

Example 2

*Full-time* * Liverpool & Remote* You are an individual with the ambition and passion to drive you to produce brilliant creative work. You are adept at taking a strategic direction and bringing it to life creatively and artistically. You love directing, and working with, other creatives in a fast paced, dynamic environment and you want to use CGI, film and immersive technologies to bring ideas to life. You enjoy working closely with Client Directors, Creatives, Project Managers and the wider team and you are a great communicator who wants to contribute to the culture of Somewhere. You should have: * Strong CG agency and/or creative agency experience * A well-developed appreciation of design and art direction * A well-respected agency pedigree combined with a demonstrably integrated approach to communications * An impressive track record of creating outstanding and award winning CG work * Significant experience of successfully managing client relationships * Persuasive presentation skills and the ability to rapidly earn client trust * An excellent understanding of architectural terminology and effective production across all necessary disciplines including modelling, texturing, lighting, rendering, animation and post-production * Experience of driving the creative process through an agency from initial briefing to final product * Up to date knowledge of developments and trends within the creative industry * Good understanding of the Architectural and Property industry. * Advanced knowledge of 3DS Max, Vray, Photoshop, Fusion (or similar), After Effects, Premiere * Basic knowledge of InDesign, Illustrator, and Keynote * An excellent knowledge of the agency's competitors and their position in the market * Graduate level preferred in a related subject [website] 3D animation, architectural visualisation, architecture, interior design Finally, you will have a minimum of 2 years experience working in a comparable role. Job Type: Full-time Salary: per year

What does an Art Director do?

Art Directors design all the visuals for their business and their clients. They create storyboards or sketches that illustrate their concepts, after receiving approval, they coordinate and oversee the it’s development. Art Directors typically specialise in art direction for a specific industry. They often work on advertising, publishing, film, television and theatre projects. These sectors rely on Art Directors to create striking, memorable visuals reflecting the brand and its projects. Art Directors also ensure quality delivery of all visual projects on time and on budget.


Art Director skills and qualifications

Art Directors rely on creative talents and leadership skills during the development of visual projects. A successful Art Director candidate will have various prerequisite skills and qualifications that typically include:

  • Problem-solving skills to develop original and effective visual concepts
  • Artistic skills to develop sketches and storyboards reflecting visual concepts
  • Technical understanding of artistic concepts including photography, typography and color theory
  • Verbal and written communication skills, including active listening, to understand briefs and share them with creative team
  • Organisation skills and the ability to multi-task
  • Computer literacy, including confidence using office and design programs


Art Director experience requirements

People usually gain experience working in creative roles before becoming Art Directors. Working as a Graphic Designer, Photographer or Illustrator helps aspiring Art Directors refine their artistic and problem-solving skills. Before entering paid work, many aspiring Art Directors gain experience through work placements and internships with advertising agencies and other creative businesses.


Art Director education and training requirements

Businesses employing Art Directors expect applicants to hold a standard degree, foundation degree or higher national diploma in art or design. Degrees or diplomas in graphic design, advertising design, fine art or illustration all give aspiring Art Directors good technical foundations. Students need one of two A levels, or the equivalent, to enter a foundation degree or higher national diploma program. Students must complete two or three A levels, or the equivalent, for acceptance into a standard degree program.


Art Director salary expectations

According to Indeed Salaries, the average salary for an Art Director in the UK, is £43, 446 per year. An Art Director’s salary depends on their experience, location, employer and industry.


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Art Director job description FAQs


What is the difference between an Art Director and a Creative Director?

Art Directors and Creative Directors both oversee creative projects. However, the scope of their responsibilities differs. Art Directors focus on the development of visual elements. The work of Creative Directors has a broader focus. It considers how visual elements work with a business’ strategy and campaign execution.


Who does an Art Director report to?

Art Directors usually report to Creative Directors. Art direction is one of the creative areas Creative Directors oversee. Creative Directors give Art Directors briefs about the kind of visuals required. Art Directors develop detailed concepts meeting these briefs. They concern themselves with details including typefaces, color choices, kerning and spacing.


What qualities do successful Art Directors have?

Successful Art Directors are creative people who have original, innovative ideas. They must have good aesthetic instincts. They must also be detail-orientated people who can work meticulously. Since Art Directors work with many creative people, they should thrive in team environments. They should also be positive people who can motivate and get the best from their artistic teams.


Should I ask candidates for a portfolio?

You must ask candidates for a portfolio of their work. This body of work will help you gauge your applicants’ technical abilities and creativity. Assessing online portfolios is a great way of deciding who you want to interview. You must also ask shortlisted candidates to bring hardcopy portfolios to their interview. Browsing their portfolios will remind you of their work and may inspire some interview questions.

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