Assistant Store Manager Job Description: Top Duties and Qualifications

An Assistant Store Manager, or Assistant Manager supports the Manager in the day-to-day operations of a retail store. Their primary duties include serving customers, supervising staff and taking charge when the manager is absent.


Build a Job Description

Assistant Store Manager duties and responsibilities

An Assistant Store Manager is a part of a store’s managerial team. They have the authority to make decisions regarding store operations. Their day-to-day duties and responsibilities include: 

  • Creating a welcoming environment for customers in the store
  • Providing excellent customer service
  • Keeping a high level of cleanliness and hygiene in the store
  • Motivating staff members to meet and surpass targets
  • Passing on managerial communications to other members of staff and ensuring that these are implemented
  • Maintaining and monitoring store inventory 
  • Training staff members and pursuing their own training in-store as well
  • Ensuring that the store is clean, safe and presentable for customers 
  • Developing as a potential leader and potential Store Manager
  • Taking over responsibility for the store if the Manager is absent


Build a Job Description

Assistant Store Manager Job Description Examples:


Example 1

We are looking for an Assistant Store Manager (40 hours) to join our growing and successful Retail Team in the Manchester Arndale. As *Assistant Store Manager* you will work closely with our Store Manager to focus on customer service, people development, merchandise management, store administration and operations, whilst ensuring that the store is running at the highest capacity and efficiency levels. You might be an existing Store Manager or Assistant Store Manager ready for the next step in management with strong supervisory experience and an appreciation of best practice customer service. As a Retail employee with Lindt, you will be joining more than a company - you will be joining a team that truly believes in you and your abilities to create a positive and engaging in-store experience for our customers. As we continue to grow our Retail offering, the teams play an integral part in delivering legendary service and a premium experience to our customers. It takes a passionate, positive, highly engaged, confident, self-starter to win our customers over with every interaction. It is this passion for Lindt, knowledge of our product and commitment to our brand that keeps customers coming back again and again. In return Lindt offers an award winning vibrant and collaborative culture in which to develop your career. We also offer a competitive package which includes a great basic and bonus structure as well as other amazing benefits, including generous holiday allowance, healthcare, pension, and, of course, a chocolate allowance! If you are interested in applying for this vacancy, please use the link below: Reference ID: 4190 Job Types: Full-time, Permanent Salary: From £22,500.00 per year Additional pay: * Bonus scheme Benefits: * Bike to work scheme * Company pension * Referral programme * Store discounts Schedule: * 8 hour shift

Example 2

We are currently looking for an Assistant Store Manager for Penhaligon's flagship store on Regent Street. The Assistant Store Manager will be responsible for assisting the management team with the ability to assume the store management responsibilities in the Store Manager's absence, as well as achieving sales objectives, maintaining and achieving high operational and merchandising standards and goals, building highly motivated teams, and developing Fragrance Consultants to the next level. Responsibilities: · Meet sales goals, analyse available sales reports and data to determine the needs of the business and set business strategies · Continuously motivate sales team members to meet assigned sales and productivity goals · Support the development of Fragrance Consultants techniques, ensuring utilisation of fragrance profiling to maximise sales, and ensure selling team members are fluent in all aspects of product knowledge · Demonstrate sales leadership for team members by playing an active role on the selling floor · Collaborate with the Store Manager · Assist in the management of the client database and utilise information to increase sales and client contact · Manage all special events inclusive of collection previews, client events, sale events and centre events, etc. · Empower Fragrance Consultants to make decisions in the customer’s best interest that also support the Company’s philosophy · Assist in maintaining staffing levels and work schedules to ensure appropriate floor coverage while controlling payroll costs You will have: · Proven track record in a similar role, in a niche and luxury environment · Effective problem solving skills, be solutions driven · Excellent interpersonal skills, and able to build constructive and effective relationships · 'Influencing negotiator,' able to lead others to action · Excellent customer service skills · Results oriented · Genuine love of people, relationships and sharing And you will also embody our core values: "Fearless Explorers", "Ambitious In Our Vision", "United In Our Individuality", and first and foremost, you are passionate about fragrance. If you want to take part in a journey where you can make a real difference, apply with your CV today and be bold with us. Penhaligon's is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience. If you do not hear from us within four weeks, consider your application unsuccessful on this occasion. Reference ID: RSASM Job Types: Full-time, Permanent Salary: per year Additional pay: * Bonus scheme Benefits: * Company pension * Employee discount Schedule: * 8 hour shift Work remotely: * No

Example 3

Being the name for our first-ever collection, Chichester has long been a place that we've hoped to have a home of our own, but finding the perfect spot can take some time. Neptune Chichester is set within a converted stable block. It's a lovely balance of heritage and country with pitched ceilings and extensive landscaping, and through our restoration, it now has our signature aesthetic that bridges classic and contemporary with elegance felt in every nook and cranny. As a pillar of support to the Store Manager, you'll understand that our customers are at the heart of everything we do. You'll lead by example, always striving to deliver outstanding service while surpassing store objectives. We're looking for an Assistant Store Leader to join our Chichester team on a contract basis. In order to consistently accomplish that, you will: * Guide, support and motivate a dedicated retail and kitchen design team * Coach, train and develop new and existing team members to become brand ambassadors * Ensure operational excellence throughout the store and behind the scenes * Maintain breath-taking visual merchandising and store presentation As a positive and confident person you'll have a proven ability in leading a team within the world of retail, ideally from a home lifestyle or interiors brand. You'll be passionate about our brand with a clear commitment to helping us drive forward the business forward. Not only do we offer a highly competitive salary but also a discretionary bonus scheme, pension and a great range of other benefits. If we've engaged your senses and you'd like to know more, please send your CV and current salary details. the customer experience. We're fortunate to receive hundreds and hundreds of applications every week. While we try to respond to every email, the sheer volume sometimes makes that difficult. So, if you don't hear from us within 14 days, this means your application hasn't been successful, but we thank you for your interest in us. Contract length: 12 months Job Type: Contract Work remotely: * No

What does an Assistant Store Manager do?

An Assistant Store Manager is primarily responsible for helping the Store Manager in the profitable and smooth operation of the business. They communicate and perform management directives while assisting members of staff and serving customers. They also help with staff training, taking stock orders, establishing rotas and keeping the store clean. 

Assistant Store Managers usually work in retail environments. They work long hours on their feet and may be required to work overtime, weekends or on bank holidays and during busy seasons such as Christmas. 


Assistant Store Manager skills and qualifications

Assistant Store Managers need a range of skills and qualifications to perform their day-to-day tasks effectively. A successful Assistant Store Manager candidate will have various prerequisite skills and qualifications that include:

  • Excellent customer service and communication skills
  • Ability to sell products or services to customers
  • Excellent arithmetic and accounting skills
  • Finance skills
  • Excellent in-store and product knowledge
  • Excellent knowledge of company policies and procedures
  • Ability to identify areas for improvement within the team or store
  • Leadership and management skills that demonstrate a potential for further development


Assistant Store Manager experience requirements

The experience requirements for Assistant Store Managers vary depending upon the policies of the store owner and the size of the store. Smaller store with individual owners usually promote lower-level employees into management positions after gaining only a few months of experience. Large retail chains often prefer candidates with at least two to three years of experience in retail.


Assistant Store Manager education and training requirements

An Assistant Store Manager must have at least at a minimum the basic General Certificates of Secondary Education (GCSEs) in  English and maths. They must have a Level 2 Diploma in Retail Skills or similar college qualification. Because it’s a management position which usually requires experience, some store owners accept candidates who do not have a degree, but have at least two to three years of experience in the retail industry. Some employers may consider candidates who have only completed management training programs and obtained industry-recognised certifications. 


Assistant Store Manager salary expectations

According to Indeed Salaries, the average salary of an Assistant Store Manager in the UK, is £20,711 per year. This figure varies depending on factors, including experience, geographical location and company. 


Job description samples for similar positions

If Assistant Store Manager isn’t the exact job you are looking for, you may take a look at following job description samples for similar positions:


Ready to Hire? Build a Job Description

Assistant Store Manager job description FAQs


What makes a good Assistant Store Manager job description?

A good Assistant Store Manager job description provides an overview of the company’s values and ethos. It also provides details of the store’s working environment, working hours, areas of responsibility and day-to-day duties. Also, detail the level of experience and areas of expertise you desire from the potential candidate, alongside any necessary qualifications or training. 


What is the difference between a Manager and an Assistant Store Manager?

An Assistant Store Manager reports into a Manager or Store Manager. A Manager has more responsibilities compared to an Assistant Manager. They usually report to senior management or an Area Manager. A Manager also hires, on board staff, sets rotas and organises training. They are also responsible for the financial success of the store and ensure that targets are successfully met on a store-wide level. 


Do Assistant Store Managers have different responsibilities in different industries?

An Assistant Store Manager has similar responsibilities across different industries. This is especially true in relation to leadership responsibilities and providing support to management. However, across different industries, the day-to-day duties required usually vary. For example, an Assistant Store Manager in a shoe shop is required to measure shoe sizes and recommend styles of shoe to customers. An Assistant Store Manager working in a computer store, however, is responsible for giving technical advice to customers or recommending operating systems. 

Job Description Examples

No search results found