Brand Manager Job Description: Top Duties and Qualifications

A Brand Manager, or a Brand Marketing Manager, is responsible for building the brand and image of an organisation, its products or services. Their duties include product and advertising placement, liaising with the Marketing Manager and working on retail packaging or in-store displays.

 

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Brand Manager duties and responsibilities

A Brand Manager performs specific essential duties and responsibilities. These can vary depending on the type of industry, but they typically include:

  • Recommending strategies to position the brand for growth
  • Analysing brands of competitors, consumer trends and shopping behaviours
  • Designing and supervising content such as press releases, artwork, print and digital media
  • Monitoring the performance of a brand through key performance indicators (KPI)
  • Achieving profit targets, timelines and budgets
  • Organising product launches and promotional events
  • Managing Marketing Executives working for the brand
  • Assisting in the design of retail packaging and in the creation of in-store marketing displays
  • Working with advertising agencies to manage the brand’s marketing campaigns
  • Maintaining and growing the brand’s affiliations and partnerships
  • Maintaining contact with vendors and distributors to get critical input on how product design and implementation can be improved

 

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Brand Manager Job Description Examples:

 

Example 1

Two Nods:

We’re a South London based nut butter company, built on principles of transparency, environmentalism, and social conscience.
We’re a year old now (June 16th!) and looking to go big. London is where we are, but there’s a whole world out there to explore. We’re Living

Wage accredited, with aspirations to become a
B Corp. We have so many plans, and we’d love it if you came along with us.

Role description:

You’ll be the one who is focused on leading and growing our direct, retail, and wholesale sales! We’ve got an exciting range of nut butters, and ample customers chomping at the bit to buy them. You’re the missing link.

You’ll be finding and approaching new retailers, brainstorming and executing London-wide marketing activations, working behind the scenes on campaigns to boost our online sales, and working your network. And of course, full use of our electric cargo bike!

As you’ll be responsible for our sales channels, you’ll also be managing our markets and market staff. This will include hiring, staff and site management, and growing our market presence. Exciting stuff!

When you start, you’ll be focused on boosting immediate sales across our three main avenues. In the medium term you’ll be going beyond both the borders of the M25 and the

British Isles. In the long term, you’ll be helping to turn us into a FMCG machine.

Being a small business every role is flexible, and you’ll need to be too. We expect that sometimes when you’re asked to muck in with production you’ll be happy to get your h ands dirty; when you’re asked to sit in on a marketing meeting you’ll come with ideas; and when we ask you to help pack an order, you’ll grab the parcel tape. While your most of your attention and time will be spent leading our sales, variety is the spice of life!

We’ll take care of everything else, you just get out there and sell baby sell!!

Required attributes:
  • Previous sales experience, where you’ve interacted B2C and B2B
  • Outward and confident speaker who can embrace our values and our tone fully
  • Cycle skills – we have a three wheel cargo bike
  • Flexibility, and an ability to ‘get-on-with-it’, rolling with whatever comes your way

  • An interest in leading small food businesses to brand success
  • A knowledge of the London and wider-UK food markets, trends, and issues.

    Preferable attributes:
  • Prior sales experience in a market, food retail, or hospitality
  • Sales experience in FMCG, specifically around prepared foods
  • Calming demeanor to be around
  • Willingness to speak your mind, especially to those above you
  • Having an entrepreneurial mindset and approach

    Desired history:

    You would’ve come from an existing sales role, so you understand the world we operate in now – a few things have changed in the past years! You might’ve been on the other side of the interaction before, managing a café, independent grocers, or a deli. Broad spectrum cultural literacy is very important too – while the UK is our focus now, the future holds markets beyond our borders.

    Remuneration: Competitive salary, influenced by experience (above London Living
    Wage), 28 days holiday, + performance bonus.

    Hours: Full time, 5 weekdays (from home, from shared workspace, from company headquarters) 8 hour weekdays with flexibility around how you make those hours.

    In order to sift mass-appliers from those who are genuinely interested in the role, please answer the question “what hot drink do you order at a café” in the application. Thanks!

    Job Type: Full-time

    Salary: £25,000.00-£32,000.00 per year

    Additional pay:
  • Bonus scheme
  • Performance bonus
  • Yearly bonus
    Benefits:
  • Casual dress
  • Cycle to work scheme
  • Flexible schedule
  • Flexitime
  • Work from home
    Schedule:
  • Monday to Friday

    Application question(s):
  • What is your notice period?

    Experience:
  • Sales: 3 years license (preferred)
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    Example 2

    Brand Manager - Electric Motorcycle Sales

    ABOUT Fowlers

    Fowlers Motorcycles is an independent family business based in central Bristol. We are a household name in the motorcycle sector, and have established retail, wholesale and e-commerce offerings built over almost 100 years of trading. As the successful candidate, you will join over 140 colleagues as part of a friendly team with supportive management.

    THE ROLE:

    This is a unique opportunity within the organization to increase the public’s awareness and grow the Electric Vehicle offering for our business. As much as this involves selling electric powered two wheelers, it is also imperative that the alternative powered vehicle message is taken to market and opportunities for sales are maximized by the successful individual via events, marketing etc. Relationship building with both customers and manufacturers is also a key element of this exciting role.

    Skills & Qualifications:

    · A proven customer-facing track record in motorcycle or automotive sales

    · Minimum of 2 years’ experience of selling finance or 5 GCSEs (Grades A-C) or equivalent. Must include Maths and English

    · A knowledge and enthusiasm for motorcycles – on and off road

    · Customer-driven with the ability and desire to deliver a first-class customer service

    · Previous experience of leading a sales team advantageous

    · A good communicator at all levels, including fluency in the English language, both verbal and written

    · A friendly and outgoing personality with an ability to engage with our customers

    · First-rate knowledge, experience and ability in marketing products and managing stock

    · Energetic, flexible and target-driven with a determination to succeed

    · Computer literate, numerate and accurate, with attention to detail of paramount importance

    · Happy working within a team and ability to motivate staff

    · Ability to deal with high volumes of customer enquiries in a calm and organized manner

    THE Position Offers:

    · A very competitive basic salary plus a monthly commission scheme*

    · Use of a company motorcycle or scooter*

    · Company pension scheme*

    · Free life insurance/private healthcare*

    · Full Training will be provided

    *Subject to eligibility and/or terms & conditions

    2-12 Bath Road, Bristol. BS4 3DR | [website]

    Job Types: Full-time, Permanent

    Salary: From £25,000.00 per year

    Additional pay:
  • Commission pay
    Benefits:
  • Company pension
  • Discounted or free food
  • Employee discount
  • Life insurance
  • On-site parking
  • Private medical insurance
    Schedule:
  • 8 hour shift
  • Day shift
  • Holidays
  • Weekend availability

    Ability to commute/relocate:
  • Bristol, BS4 3DR: reliably commute or plan to relocate before starting work (required)

    Work Kingdom (required)
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    Example 3

    We are looking for an Brand Manager to join our team to help grow our expanding portfolio of e-commerce health & personal care brands to the next level. You will be responsible for managing several multi-million-dollar Amazon brands, with a focus on driving revenue and profit growth through your operational expertise. The job provides a great opportunity to play a key role in growing a series of leading healthcare e-commerce brands, develop your entrepreneurial skillset, and enhance your commercial and leadership skills. This role requires working in the UK in our office in London (Hammersmith) with the option of working from home up to 2 days a week.

    Responsibilities for the role will include:

  • Managing the e-commerce accounts for several brands, maintaining the good health of accounts and resolving any account issues
  • Identifying and executing levers to accelerate sales growth for brands, including product and pricing strategies, listing optimisations, and brand positioning and development
  • Monitoring and evaluating the performance of brands, analysing market trends and competitors, and identifying data-driven growth opportunities using a wealth of sources including Amazon, Helium10 and other similar sources

    Skills and Education Requirements:

  • 2+ years of Amazon e-commerce experience with previous experience in operations for a large Amazon brand, an Amazon brand agency or selling products on Amazon themselves
  • Excellent project management, planning and organisation skills, including the ability to handle multiple projects simultaneously in a fast-paced environment
  • Good leadership qualities
  • Excellent attention to detail
  • Strong with numbers and confident user of Excel

    What we can offer you:

  • Ability to develop your knowledge and leadership skills in all aspects of running e-commerce businesses and take on a high-level of responsibility
  • A culture that values achievement and performance
  • Growth opportunities: we are currently in a start-up phase with substantial funding and ambitions to significantly grow the team. As the team continues to expand, there will be opportunities to lead subgroups
  • Continuous investment in your professional development with regular structured feedback from experienced managers
  • A highly collaborative and entrepreneurial environment
  • A fun and youthful start-up culture
  • Flexible one to two days working from home per week
  • A competitive salary with performance bonus, gym membership and private medical healthcare insurance

    About Gravitiq

    Gravitiq is a leading acquirer and scaler of digitally native e-commerce brands that provide health-related products. We are on a mission to build the next-generation consumer healthcare company by significantly optimising these brands and in the process enabling consumers to take better control of their health.

    Our team includes world class e-commerce operators who have built an 8-figure Amazon business, as well as experience from medicine (as doctors), M&A law (Latham & Watkins), investment banking (Citi) and management consulting (McKinsey & Company). To date, we have raised $55 million from leading investors including Co-Venture and Crossbeam. This is a fantastic opportunity to join a high-growth start-up in an exciting space.

    Job Type: Full-time

    Salary: From £40,000.00 per year

    Additional pay:
  • Bonus scheme
    Benefits:
  • Private medical insurance
  • Sick pay
  • Work from home
    Schedule:
  • Monday to Friday

    Ability to commute/relocate:
  • London: reliably commute or plan to relocate before starting work (required)

    Education:
  • Bachelor's (required)

    Experience:
  • Amazon: 2 years brand or account management, or consulting: 2 years (required)
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    Example 4

    An incredible opportunity has arisen for an Assistant Brand Manager to work amongst of our clients small, dynamic team within an award-winning luxury beauty brand.

    Key Duties
  • Work alongside the Marketing Manager to assist in implementing brand strategy, and annual and seasonal marketing plans and calendars, ensuring all consumer touchpoints meet Brand and Company goals.

  • Work with the external Digital Agency to develop communication to be shared on digital channels, ensure the website content is updated regularly, and the site is optimised to improve search rankings.

  • Develop marketing collateral including POS and digital campaigns alongside the internal Graphic Designer, the external Creative Agency and social media agency.

  • To be focussed on driving revenue on product sales through all channels.

  • Asist the Marketing Manager with development of and maintaining relationships with the PR company, suppliers, press, influencers and other external stakeholders

    Skills/experience required
  • University degree

  • 3+ years’ experience in brand management

  • The ability to manage multiple projects simultaneously, with great attention to detail

  • Strong communicator with great copywriting and copyediting skills

  • Experience working on website platforms such as WordPress and email campaign platforms

  • Well versed in social media and the ability to authentically grow these channels through compelling content, superior customer service and community management, and utilising influencer strategies

  • Good understanding of SEO practices and advanced digital marketing practices

  • An analytical mind, able to analyse data through web analytics tools (e.g. Google Analytics) and email campaign analytics tools

  • Proficiency in Content Management Software

  • Good commercial acumen

  • Excellent presentation, verbal, and written communication skills

  • Creative approach to problem-solving

  • Excellent attention to detail, spontaneity, enthusiasm and drive

  • Target-focused, process and sales driven

  • Resourceful, creative, and flexible

  • Self-motivated, shows initiative, is committed and self-confident

  • Willing to go the extra mile to achieve the best for oneself and the brand

  • Experience working in the beauty industry advantageous

    What we can offer you

    · Excellent opportunities for career progression

    · A central London office location

    · Staff Discount

    · Pension scheme

    · Increase in Holiday Entitlement growing with longevity

    Excellent career progression and a happy work environment awaits!

    Job Type: Full-time

    Salary: £30,000.00 per year

    Schedule:
  • Monday to Friday

    Experience:
  • Brand Management: 2 years deadline: 24/06/2022
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    What does a Brand Manager do?

    Brand Managers oversee the brands of a company. A brand is like an identity of the organisation, its products or services and job title Brand Ambassador

    can include logos, symbols, names or terms. Usually, Brand Managers serve as Brand Ambassadors to ensure brand loyalty by building trust between the company and its customers. They also execute activities and marketing campaigns to manage the brand’s product launches.

     

    Brand Manager skills and qualifications

    An ideal Brand Manager candidate will have various prerequisite skills and qualifications, these include:

    • Excellent verbal and written communication skills
    • Practical sales knowledge
    • Business management skills
    • Proven leadership record
    • Skills in statistical analysis
    • A high level of creativity and innovation
    • Experience of using various social media platforms
    • Proficiency with CRM software such as HubSpot and CMS platforms such as WordPress

     

    Brand Manager experience requirements

    An ideal Brand Manager candidate must have at least two years’ experience working in the same industry as the business. For instance, a candidate applying to be a Brand Manager at a company that sells apparel should have worked as a Brand Manager for another apparel brand in the past. Sometimes candidates may have worked as Marketing Executives, Communications Managers or Marketing Managers and worked their way up within the same company. Some employers also consider a candidate who has completed a relevant apprenticeship program.

     

    Brand Manager education And training requirements

    Educational qualifications typically include a Bachelor’s Degree in Marketing, Advertising or related field or a Higher National Diploma (HND) in Marketing, Business Management, Digital Marketing or Advertising. Sometimes it helps to check for additional qualifications from professional bodies such as the Institute of Data and Marketing (IDM), The Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR).

     

    Brand Manager salary expectations

    According to Indeed Salaries, the average salary for a Brand Manager is £35,803 per year. However, the starting salary of a successful candidate depends on the level of experience, location of the job and the industry.

     

    Job description samples for similar positions

    If the position of a Brand Manager is not what a company is looking for, here are some related positions that you may also consider:

     

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    Brand Manager job description FAQs

     

    What qualities make a good Brand Manager?

    A Brand Managers should be both creative and innovative. They must be capable of finding new ways to present or promote the brand’s products to customers. They should also possess good salesman skills since one of the primary goals of promoting a brand is to increase sales. A Brand Manager must also have excellent communication skills and be people-oriented. They must know how to keep customers happy and how to keep their teams motivated.

     

    What is the difference between a Brand Manager and a Marketing Manager?

    A Brand Manager is primarily responsible for building the brand image of a company and its products. A Marketing Manager increases the outreach of a company’s products or services, determines their marketability, pricing, placement and performs research on demographics to find new markets instead. Often, Brand Managers may collaborate with Marketing Managers for executing advertising and marketing campaigns on different brands within the same company. In such cases, both positions share some responsibilities.

     

    Who reports to a Brand Manager?

    Brand Managers may require a large team because they build and maintain a brand or multiple brands, depending on the size of the business. This team may include marketing executives as well as a creative team that develops the overall look and feel of the brand and its promotional activities. Typically, such a creative team consists of Copywriters, Editors, Graphic Artists, Graphic Designers and Web Developers.

     

    How can you make your Brand Manager job description stand out?

    The responsibilities and educational requirements for Brand Managers vary across different sectors. It’s essential to ensure that your Brand Manager job description stands out from the rest, this can be done by providing extensive details about the responsibilities of the job, so that the candidates know what to expect on a day-to-day basis. It’s also helpful to state any bonuses or incentives that may be available to the new hire.

    Job Description Examples

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