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Business Development Manager Job Description: Top Duties and Qualifications

A Business Development Manager, or Business Development Director, is a professional who focuses on growing a business and extending the reach of its products or services in order to increase revenue. Their duties include identifying new sales leads, pitching a company’s goods and services and building and maintaining strong relationships with new and existing clients and suppliers.

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Business Development Manager duties and responsibilities

The duties and responsibilities of a Business Development Manager are mainly concerened with sales, management and client relations, but they also cover many other different aspects. Their duties will vary depending on the size of the company and the company’s location. Their common job functions include:

  • Identifying new business opportunities, including new markets, new clients, new partnerships or new products and services
  • Creating strategies to successfully reach new business opportunities
  • Building relationships with new clients, gauging their needs and developing proposals to address these needs
  • Maintaining and developing relationships with current clients
  • Pitching sales and products to new and existing clients
  • Attending conferences and events to build relationships with industry partners and stayind up to date with new trends
  • Creating sales forecasts and actively working towards reaching them
  • Possessing a strong understanding of the company’s products, the competition in the industry and positioning
  • Managing and training a business development team
  • Collobrating with design and sales teams to ensure that teh requirements are met
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What does a Business Development Manager do?

Business Development Managers goal is to to expand a company’s current markets by researching markets, identifying new business opportunities and creating strategies. They are part of a company’s sales force and will often lead a business development team working with Sales Managers, who oversees the sales of products or services to customers and sales teams.

Business Development Manager skills and qualifications

As this role involves working with people at almost every level, whether it’s managing a team, networking with industry partners, reporting to senior management or building relationships with clients, Business Development Managers have to enjoy working with people and should have excellent interpersonal skills. A successful Business Development Manager candidiate requires specific prerequisite skills and qualifications including:

  • The ability to sell ideas, products and services
  • Excellent time management skills and the ability to multitask
  • A strategic and creative mind
  • Strong leadership qualities to lead a team
  • Excellent customer service skills
  • Technical skills to understand and propose products or solutions by focusing on the client’s requirements
  • Solid IT skills and knowledge of necessary software applications including Microsoft Word, Excel, PowerPoint and other statistical analysis software.
  • The ability to motivate themselves and others
  • A solid understanding of business and marketing principles

Business Development Manager experience requirements

To succeed in their job, Business Development Managers need extensive sales experience and a strong sales record. Employers usually require candidates to have proven ability to hit sales targets, bring in new business and build and sustain good business relationships. Experience within a relevant business sector will be advantageous and some employers may also require some management experience.

Business Development Manager education and training requirements

Although there’s no national requirement to become a Business Development Manager, many employers prefer candidates with a Bachelor’s Degree in Marketing, accounting, finance, business management, business administration or another related field. Whilst it’s not required, earning a Master’s Degree in Business can help increase the Business Development Manager’s value.

Many employers also require candidates to obtain relevant qualifications, such as the Level 2 Diploma in Skills for Business: Sales and Marketing, Level 3 Award in Business Development Skills and Level 3 Certificate in Sales Management. Candidates working toward a qualification may need experience through an apprenticeship, while graduates may complete a graduate training program to kickstart their careers in business development management.

Business Development Manager salary expectations

According to Indeed Salaries, the average salary for a Business Development Manager is £37,352 per year. Senior Business Development Managers make around £53,799 annually. Salaries will vary, however, depending on the company, location and the specific business sector or industry that the company operates in.

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Business Development Manager job description FAQs

What business sectors and industries employ Business Development Managers?

These professionals work across a wide range of sectors and industries as most businesses want to expand their markets and increase revenue. Examples of sectors that employ Business Development Managers include construction, telecommunications, finance, education, finance, healthcare, IT and manufacturing.

Which professional bodies can Business Development Managers join?

The Institute of Sales Management (ISM) is an international non-profit organisation that represents sales professionals. Members can use this platform to meet industry contacts, gain access to events and conferences, promote services and products and obtain accredited qualifications. An institute like the Managing & Marketing Sales Association (MAMSA) offers accredited qualifications in marketing, sales and management.

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