Chief Marketing Officer Job Description: Top Duties and Qualifications

A Chief Marketing Officer (CMO), or Senior Marketing Manager plans, develops and implements an organisation’s marketing and advertising strategies. Their duties include creating advertising campaigns, managing marketing budgets and using marketing initiatives to increase revenue.

 

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Chief Marketing Officer duties and responsibilities

The Chief Marketing Officer manages the marketing and advertising efforts of an organisation in order to boost its customer base and sales. Their duties and responsibilities include to:

  • Developing, implementing and overseeing marketing and advertising campaigns
  • Measuring, reviewing and improving the performance and success of marketing campaigns
  • Establishing marketing goals and objectives and developing and managing the marketing budget
  • Collaborating with the product development, sales and customer service teams 
  • Collecting data on market trends and customer buying habits to guide marketing efforts
  • Staying up to date with the latest marketing innovations, technologies and techniques
  • Recruiting, training and mentoring the marketing team for improved efficiency
  • Plan and organising marketing functions to align campaigns with the company’s brand image and voice

 

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Chief Marketing Officer Job Description Examples:

 

Example 1

*Why* have NHS workers not been given adequate PPE in the fight against COVID-19? *Why* did Volkswagen lie to 11 million people about their car emissions? *Why* did it take a decade for 555 falsely accused sub-postmasters to obtain justice? *Why* are 2 million people still waiting for dangerous cladding to be removed from their properties? *Why* are approximately 80 million Americans exposed to poisonous drinking water? *… because as individuals they do not have the power to stand up against the organisations that commit these crimes. Until Now.* *About Find Others* Find Others addresses the increasing need to hold organisations and governments to account for injustices that often impact thousands of individuals, from human rights abuses to privacy breaches. Seeking justice as an individual is daunting and often unattainable, we enable victims to easily unite to become a more powerful force, easing the burden and forming a more compelling legal case. Find Others also provides solicitors with the much-needed tools to effectively manage large class action cases all the way through to courts or mediation. The platform has been designed with accessibility and transparency at the forefront and will be completely free for the general public to use. Find Others is supported and funded by the Solicitors Regulation Authority along with private angel investors. We are building a formidable platform with some awesome technology and we're looking for talented people like you to help us grow and make the world a better place. *Chief Marketing Officer* If you’re just looking for a ‘job’, this isn’t the place for you. We only want to work with people who are passionate about what they do, and strive to make the world a better place. At Find Others, we are a small but tenacious team. We have built a platform capable of delivering positive change, now we need you to put it in the hands of those who need it. *Responsibilities;* * Lead and scale Find Others marketing department - take us from startup to household name. * Retain a strong focus on working with our users to deliver powerful campaigns, start movements and help people obtain justice. * Leading on both B2C and B2B marketing strategies. * Drive user acquisition and revenue by combining social media marketing with traditional PR outreach. * Create annual forecasts and budgets, and closely monitor progress and performance. * Optimise reporting/marketing analytics and forming strategies based on evidence. * Work with other departments to develop processes and work on product pipelines. * Build a network of partnerships with complimentary organisations. * Report progress to the board and investors. *Skills;* * 8+ years marketing experience, with experience building and leading high performing teams. * Strong people management skills. * Extensive experience in building demand for new products. * Analytical and data driven approach. * Think creatively and be able to design and deliver unique, smart and engaging marketing campaigns. * Excellent communicator and ability to act as media spokesperson. *The ideal candidate will;* * Have empathy for those in difficult situations. * Be able to maintain professional standards when political or ethical issues arise (Find Others embraces freedom of speech, and this means that our users may not always share our opinions). * Be knowledgable about the legal sector and group litigation. * Understand what motivates people to be activists and to stand-up against injustice. * Enjoy working in a fast-paced, startup environment. * Enjoy responsibility and have a pro-active mentality. * Comfortable working remotely. * Have a well established PR network. *Further Details* * Salary is negotiable based on experience. * Employee share scheme. * Currently remote working (our base is Milton Keynes, but we have no immediate plans to return to an office). * Immediate start. *Join a startup and shape your future.* [website] as a marketing role, the more creative your application is, the better! Job Types: Full-time, Permanent Salary: per year COVID-19 considerations: Remote working and no face-to-face meetings until you are 100% comfortable going out and about. Experience: * Marketing: 6 years (preferred) Work remotely: * Yes

Example 2

About MoneeMint: We are creating a banking experience like never before. Fresh like the flavour of mint, an experience that reimagines how you think about banking. A bank built for your smartphone architected around your lifestyle. Built on the foundations of socially responsible banking and cutting-edge technology, we bring to you, digital financial services that are intelligent, unique, and most important, Refreshingly delightful. About the Role: We are looking for someone who is passionate about creating and building awareness of consumer-friendly financial services. This is a once-in-a-lifetime opportunity to create market demand for Europe's first ethical Neo-bank. General Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Build strategic relationships and partner with key industry players, agencies and vendors Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely Oversee and approve marketing material, from website banners to hard copy brochures and case studies Measure and report on the performance of marketing campaigns, gain insight and assess against goals Analyze consumer behavior and adjust email and advertising campaigns accordingly Requirements: Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Solid knowledge of website analytics tools [website] Google Analytics, NetInsight, Omniture, WebTrends) Experience in setting up and optimizing Google Adwords campaigns Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets A sense of aesthetics and a love for great copy and witty communication Up-to-date with the latest trends and best practices in online marketing and measurement BSc/MSc degree in Marketing or related field Benefits: Working at MoneeMint is not like most other companies - and certainly not like other finance companies! We have a range of perks which make us different, and some of these include: Stock options in the company A relaxed open-plan working environment Regular team-building afternoons (recently we've done a pizza-making afternoon, had a ping-pong tournament - and next up is graffiti lessons!) Real potential for career advancement in a fast-moving, entrepreneurial organisation. Think of this as a real-life MBA if you don't already have one!

Example 3

Chief Marketing Officer for Hytro We’re changing the face of the modern workout. Developed alongside scientists and fitness experts, Hytro sportswear incorporates blood flow restriction technology, or BFR, helping you drive muscle growth, speed up recovery, and hit your targets like never before. We believe that BFR training through the Hytro range will forever change the way people work out. Making exercise regimes more efficient with boosted performance – without compromising on style. It’s a journey into the future, and we’re only just getting started. We are now looking to add a Chief Marketing Officer to our small, hungry, enthusiastic, highly ambitious and friendly team. You’ll get the chance to play a significant role in the early stages of this start up, defining and executing our marketing strategy and driving the growth of the business. It’s a fantastic opportunity that could yield big rewards for the right person, so if you’re looking to catapult your career then this is your chance. We value diversity and welcome applicants from any background. THE ROLE We’re looking for a Chief Marketing Officer to oversee and lead Hytro’s marketing efforts. You will play a key role in the expansion of the business and will report directly into the CEO. The role requires someone who thrives on responsibility and can learn and adapt quickly to the needs of the company. KEY Responsibilities
  • Planning, developing, implementing and monitoring the overall business marketing strategy
  • Oversight of all marketing functions including market research, product marketing, content creation, digital, brand building, social media, community management, influencer marketing, communications, advertising and public relations.
  • Setting marketing goals and objectives and agreeing these with the CEO.
  • Significantly contribute to the overall growth of Hytro.
  • Monitoring the marketing budget vs actuals.
  • Use data and reporting tools to drive evidence-based decisions.
  • Regularly present relevant data to the management team to help guide strategic decisions.
  • Design, plan and implement marketing campaigns.
  • Manage creative resources including copywriter, videographer and others to regularly produce different types of content.
  • Plan, manage and deliver content to ensure that our target audience receives entertaining, engaging and inspiring content that promotes the Hytro brand.
  • Ensure that content produced is of a high quality and consistent through our channels.
  • Work with influencers to produce relevant content.
  • Managing Hytro relationships with Hytro Athletes. To include content generation, posting on socials, photoshoots etc. Requirements
  • Meaningful prior experience in marketing.
  • Degree or relevant education in marketing, communications, or relevant discipline.
  • Experience in senior management or executive positions
  • Experience in a high growth direct to consumer start up is a plus.
  • Proven creative talent with the ability to execute the vision.
  • Proven track-record in building brand awareness and recognition.
  • In-depth knowledge of big data analysis. Metric driven and have the ability to draw insight from complex marketing data.
  • Excellent collaborator with “roll up your sleeves” management approach. We’re a start-up and everyone has to get their hands dirty.
  • Outstanding organisational, communication, interpersonal and relationship building skills.
  • Works well under pressure, can handle and delegate workload effectively.
  • Experience working cross-functionally to ensure marketing programs are in-line with company objectives. approach; keen ability to identify and meet customer needs.
  • Ability to lead by example and inspire confidence.
  • Budget management experience.
  • Experience in sports or sportswear a bonus
  • Passionate about health and fitness and familiarity with gyms and exercise programmes also a bonus. Benefits
  • Competitive starting salary
  • Share options
  • Fast-paced start up environment.
  • Lots of responsibility and autonomy.
  • Freedom to express and develop your ideas.
  • A collaborative and supportive environment.
  • A chance to change the face of the modern workout.
  • What does a Chief Marketing Officer do?

    A Chief Marketing Officer develops a company’s marketing strategy and vision and oversees its marketing operations. Their primary duty is to use advertising to boost sales revenues. They are expected to identify market trends and supervise the company’s market research efforts. CMOs also work with other departments, such as the product development, distribution and sales teams, to create marketing and customer service strategies that will help the organisation meet customer demands. The CMO leads the marketing team, executes marketing campaigns and develops initiatives to enhance the efficiency of marketing and advertising plans.

     

    Chief Marketing Officer skills and qualifications

    A successful Chief Marketing Officer will have various prerequisite skills and qualifications needed to perform jobs effectively. These include:

    • Experience in a marketing role
    • Excellent customer service skills
    • Proficiency in customer relationship management tools and digital marketing applications
    • Outstanding interpersonal and leaderships skills
    • Excellent written and verbal communication skills
    • Experience in creating and implementing successful marketing strategies, including product promotion and branding
    • Experience in traditional and digital marketing channels
    • Understanding market research, competitor research and consumer behaviour

     

    Chief Marketing Officer experience requirements

    Many employers require Chief Marketing Officer candidates to have extensive experience in their industry. Depending on the size of the company and the duties and responsibilities of the role, CMOs  need five to ten years of experience in marketing and business development.

    Because a CMO’s role can expand across several functions, employers often need candidates with leadership experience. The ideal candidate should also have experience in related roles, such as sales, product development, customer service and distribution. Experience in both traditional and digital advertising roles is essential for this role.

     

    Chief Marketing Officer education and training requirements

    Chief Marketing Officer candidates typically require a bachelor’s degree or higher national diploma in marketing, business management, advertising or digital marketing. Some employers recruit candidates who have completed a marketing manager higher or degree apprenticeship.

    Larger organisations may also require Chief Marketing Officer candidates to have a master’s degree. Chief Marketing Officers can take professional courses from the Chartered Institute of Marketing, the Institute of Data and Marketing and the Chartered Institute of Public Relations.

     

    Chief Marketing Officer salary expectations

    According to Indeed Salaries, the average salary for Chief Marketing Officer in the UK, is £77,049 per year. Actual pay may depend on experience, qualifications, employer, industry and location.

     

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    Chief Marketing Officer job description FAQs

     

    Which qualities make a good Chief Marketing Officer?

    Chief Marketing Officers must have several qualities, including the ability to think and plan long term. The best CMOs are aware of the dynamism of the marketing and advertising environment and are always adapting their strategies to take advantage of these changes. Successful CMOs understand how their customers consume information and tailor their marketing campaigns to the audience’s tastes. They should also have exceptional emotional intelligence and active listening skills. Effective Chief Marketing Officers have an in-depth understanding of the digital landscape and can leverage it to increase the success of marketing campaigns. They are also innovative and understand the importance of data in creating and improving marketing results.

     

    How can you make your Chief Marketing Officer job description stand out?

    To create an effective Chief Marketing Officer job description, it’s important to highlight the core functions of the position in the text. Describe the ideal experience, skills and qualifications the candidates should possess. Mention the specific duties and responsibilities of the role and the outcomes you expect the candidate to achieve. Include information about your organisation and what makes it a great place of work for the qualified candidate. It’s also helpful to include the details of the salary and other benefits of working with your company.

     

    Who reports to a Chief Marketing Officer?

    People who report to the Chief Marketing Officer include junior employees in the marketing department, sales teams, product development teams and the product distribution staff.

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